This document provides advice for startup founders on pitching their business to investors and achieving success in Silicon Valley. It discusses key topics founders should focus on, including demonstrating market opportunity and trends, explaining how the startup is growing rapidly, emphasizing the strength of the founding team, highlighting any unfair advantages the startup has over competitors, and showing how the startup generates revenue. The document also stresses the importance of obtaining social proof from investors, customers, partners and others to validate the startup's value proposition.

1. The Makers Theory
All Roads Leads to Silicon Valley
@edithyeung

3. Nerd

4. Nerds

5. Rich People

6. Rich People

7. Story about Edith
Pianist, Singer, Engineer, Consultant, Community Organizer, Mobile Person, Investor

8. MAKERS

9. Makers of Silicon Valley
Market - and trends. Your market is so big that it’s scary
Acceleration - Amazing traction
Kinship - your cofounder is like your wife. Your product is your
children
Edge - unfair advantage. Why you?
Revenue - show me the money
Social Proof – Who loves me?

10. Market & Trends
1. Mobile
2. Real time big data
3. Sharing economy
4. Low cost of entry

11. Mobile
Customer
from
anywhere.
The
world
is
your
oyster.
The mobile market is so large that it’s scary. $850 Billion by 2016
Smartphone & Tablet Growth
Addressable Market (2012-16) Driving Mobile Web Use
In millions
$850B
By 2016
1,750
1,460
630
1,160
480
880
330
$250B
190
1,120
980
830
690
2012
2013
2014
2015
2012
2016
Smartphones
Tablets
Note:
Addressable
market
size
includes
the
following
-­‐-­‐
mobile
security,
mobile
gaming,
mobile
adverMsing,
mobile
storage,
mobile
entertainment,
mobile
app
sales,
mobile
payment
processing

12. Real Time / Big Data
Know exactly where you are and what you
want 24X7.

13. Sharing Economy
Open source everything! Get paid from
sharing your house, car, food, etc.

14. Low cost of entry
Infrastructure & Platform as a service

15. Acceleration – We are growing like
crazy!
We grow from zero to _____
users in 60 days.

16. Mighty Text

17. Kinship – we are family!
• Founder’s Story that show commitment & passion
• Find commonality

18. Edge – What is your unfair
advantage?
My (startup) is the world’s first
and only _____.

19. Patentable Technology
Dolphin is the world’s first and only
Gesture & voice-enabled browser.

20. People

21. First to Market

22. Language

23. Location

24. Revenue – Show me the money!
• Recurring
• One-time
• Usage
• Advertising (CPM)
• Licensing
• Affiliate (CPI / CPA)

26. Social Proof – Who loves me?
• Investors
• Advisors
• Media
• Customers
• Partners
• Employees

27. Social Proof – Who loves me?

28. Road Not Taken (by Robert Frost)
TWO
roads
diverged
in
a
yellow
wood,
And
both
that
morning
equally
lay
And
sorry
I
could
not
travel
both
In
leaves
no
step
had
trodden
And
be
one
traveler,
long
I
stood
black.
Oh,
I
kept
the
first
for
And
looked
down
one
as
far
as
I
could another
day!
Yet
knowing
how
way
leads
on
to
way,
I
doubted
if
I
To
where
it
bent
in
the
undergrowth;
should
ever
come
back.
Then
took
the
other,
as
just
as
fair,
And
having
perhaps
the
beSer
claim, I
shall
be
telling
this
with
a
sigh
Somewhere
ages
and
ages
hence:
Because
it
was
grassy
and
wanted
Two
roads
diverged
in
a
wood,
and
wear;
Though
as
for
that
the
passing
I—
I
took
the
one
less
traveled
by,
there.
Had
worn
them
really
about
the
And
that
has
made
all
the
same,
difference.

29. More references
• Venture Hacks
• Notes on raising seed financing by Chris Dixon
• A Fundraising Survival Guide by Paul Graham
• How to Create an Enchanting Pitch by Guy
Kawasaki
• Startup Viagra: How to Pitch a VC by Dave
McClure
• Follow me on Twitter: @edithyeung

30. Follow me on Twitter
@edithyeung