Social Media and Search Engine Marketing For Business FEDA 20140401
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Social Media and Search Engine Marketing For Business explores a methodology for developing an internet marketing plan that covers social media and search engine marketing that delivers results. Elements of this session cover positioning your website as a funnel that processes traffic, how to determine your online potential and position content in the path of a target audience and social media as a force multiplier.
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Social Media and Search Engine Marketing For Business FEDA 20140401
- 1. presents presented by Social Media And Search Engine Marketing For Business Brian Bluff, President & Co-Founder Eddie Bluff, Vice President Key Accounts & Co-Founder
- 2. What We’ll Cover… • How the Internet has changed the way we do business • How your website operates like a funnel • The Internet Marketing Landscape today • Finding your audience • Search and social today • Internet Marketing in more detail • Search Engine Optimization • Blogging • What’s new with Google • Social Media as a force multiplier • Buyer personas and the buying process • A winning content strategy • Getting started
- 3. How Products Used To Be Purchased I need a … Where do I get it? Shop Evaluate Negotiate Buy Months
- 4. … Today (In The Internet Era) I need a … Where do I get it? Shop Evaluate Negotiate Buy Online Prospect contact
- 5. YourWebsite Social Media 0.75% 75 10,000 More Money 0.75% 94 12,500 25% 25% 1.0% 125 12,500 0.25% 67% Vertical Websites Your Website As A Sales Funnel
- 6. The Internet Marketing Landscape
- 7. Search Engine Market Share
- 8. " Go Where The People Are
- 10. • Don’t let website designers pick keywords • Align Content with words customers use • Examine competitor’s keywords • Position content in the path of prospects • Provide clues about prospects’ concerns/questions • Facilitates development of content important to potential customers Keywords – What Your Site Is About
- 12. Twitter Search
- 13. Google Alerts
- 14. Convergence Of Search And Social Image: http://nabeeloo.com/2013/01/social-search/
- 15. Convergence Of Search And Social http://searchengineland.com/download/seotable/SearchEngineLand-Periodic-Table-of-SEO-2013.pdf
- 22. Search Engine Optimization Relevance • Title tag • Keywords and description • H tags • Content • Alt tags
- 23. Credibility • Authority • Incoming links are votes of confidence • Links from related pages or sites • Related anchor text Why Links Are Important
- 24. Google Caffeine
- 26. Ex 1: Duplicate Content On Ecommerce Site
- 27. Ex 2: Duplicate Content On Ecommerce Site
- 28. Ex 2: Duplicate Content On Ecommerce Site
- 29. Google Penguin
- 30. Bad Link Penalty
- 31. Bad Link Penalty
- 32. Google Penguin?
- 34. What’s all the “Flapping” about • Google now interprets our intentions by the search phrases we use
- 35. Why Content Is Essential With Hummingbird • Develop a good content strategy o Fresh content § On-site § Off-site/blogs/articles § Evergreen updates o Relevant content § Answer your customers questions o Unique content § Authorship
- 36. ID Need Evaluate Post Buy Eval Purchase Search Generate Lead Propose Win Negotiate Engage Upsell/Resell • Educate prospects • Repurpose & distribute content • Position content search engines and social media • Strengthen brand awareness - create buzz • Engage prospects through social media and website • Eliminate risk, demonstrate value, simplify the buying decision • Customers promote your brand • Generate referrals Buying Process Selling Process Supporting Internet Marketing Strategy Buyer Personas & The B2B Buying Process
- 38. " Creating/Disseminating Expert Content Efficiently Everyday you… • Solve problems • Think • Develop solutions • Learn • Teach How we communicate info • Email • Presentations • Proposals • Notes/records • Sales literature • Case studies • Articles • Press Releases Opportunity – Repurpose content • Blog • Video • Guest article • Email news Letter Distribute content via… • SlideShare • Twitter • FaceBook • LinkedIn • Google+ • YouTube
- 39. " Blogs = expert & support SEO Social Properties Distribute Prospects Interaction Branding Search Engines Website (blog) Content Rank Need
- 40. " Where To Start
- 41. Outline Of An internet Marketing Plan
- 42. Thank You! Questions? Thank you! Brian Bluff President & Co-Founder Site-Seeker, Inc. brianbluff@site-seeker.com @BrianBluff w: 315.732.9281 x 11 Eddie Bluff Vice President Key Accounts & Co-Founder Site-Seeker, Inc. eddiebluff@site-seeker.com @EddieBluff w: 315-732-9281 x 14