Customers to Marketers: "You\’re not the boss of me"

1. Content Contentment
Ed Alexander
Customer loyalty,
minted daily PG-13

2. Dear (select all that apply):
Content Marketer
Sales Rep
CXO
Client Rep
Web Architect
App builder
Other ________________

3. You’re
not the
boss of
me…!

4. …so stop
selling
me
products
*

5. …and try
telling me
stories.

6. It’s my
story
too…

7. … so involve
…and let’s tell
me and let’s
it together
tell it together

8. … so involve
… so let’s tell it
…and let’s tell
me and let’s
ittogether
together
tell it together
It’s more
powerful
that way

9. … so involve
… so let’s tell it
…and let’s tell
me and let’s
ittogether
together
tell it together
It’s more
Yeah powerful
that way

10. because
when we
listen to
each other

11. We fill in
the
missing
parts

12. the most
exciting
parts

13. and
that’s
Content
Content-
ment

14. Thank you!

15. Join us at
www.NorthbyNorthShore.com
June 13, 2012
Danversport, MA
and on Twitter: #nxns