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Topic
1: Improving
the Benefits
provided by
Certification
Programs and
Standards
1. How can we operate the European Ecotourism Labelling
Standard (EETLS) and local ecotourism certificate in an effective,
successful and cost-effective way?

Options:
1.EETLS central organisation for EETLS (to manage, to
update, lycence) the local, regional orgarnisations if they
agree with the values ( 2 steps approach)
2.Umbrella initiative ( first to meet and then to agree to
principles and to communicate)
3.EETLS to be used as a standard and guidance for
bussiness certification scheme
2. How can certification schemes and quality
assurance standards contribute effectively as a
marketing tool for ecotourism businesses and
destinations?
1. The concept to be known by consumers
2. Benefits have to be measured/monitored to
communicate them
3. European Brand (e.g. EETLS) – for promoting
high quality business in order to attract European
clients
4. Communicate the benefits to policy makers
5. Common mapping of certificates and certified
business and destinations on DestiNet for
transparency and market access 
GreenHopping, Greendestinationviewer

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Conclusions for Topic 1: Improving the Benefits provided by Certification Programs and Standards

  • 2. 1. How can we operate the European Ecotourism Labelling Standard (EETLS) and local ecotourism certificate in an effective, successful and cost-effective way? Options: 1.EETLS central organisation for EETLS (to manage, to update, lycence) the local, regional orgarnisations if they agree with the values ( 2 steps approach) 2.Umbrella initiative ( first to meet and then to agree to principles and to communicate) 3.EETLS to be used as a standard and guidance for bussiness certification scheme
  • 3. 2. How can certification schemes and quality assurance standards contribute effectively as a marketing tool for ecotourism businesses and destinations? 1. The concept to be known by consumers 2. Benefits have to be measured/monitored to communicate them 3. European Brand (e.g. EETLS) – for promoting high quality business in order to attract European clients 4. Communicate the benefits to policy makers 5. Common mapping of certificates and certified business and destinations on DestiNet for transparency and market access  GreenHopping, Greendestinationviewer