GroupM at DES: The Future of the Digital Video Marketplace
Ecole nationale supérieure des Arts Décoratifs (Paris) / Presentation
1. Éc ol e nat i onal e s upér i eur e des Ar t s
Déc or at i f s ( PARI S)
2. A p u b l i c , u p p e r l e ve l t e ac h i n g s t at e s c h o o l f o r ar t an d d e s i g n
Ph o t o En s AD / L au r e n c e S u d r e
2
3. Exper i m , c r eat e,
ent
i nnovat e
• 71 0 s t u d e n t s
• 5 ye ar s o f t r ai n i n g ( mas t e r s d e g r e e )
• 1 0 t e ac h i n g s p e c i al i t i e s
• A r e s e ar c h , c r e at i o n an d i n n o vat i o n c yc l e ( En s ad L ab )
• 1 8 t e c h n i c al wo r k s h o p s
• 2 amp h i t h e at r e s , an e x h i b i t i o n g al l e r y
• 1 l i b r ar y wi t h 24 000 t i t l e s
• 1 mat e r i al s r e s o u r c e l i b r ar y wi t h 45 00 s amp l e s
• 70 p ar t n e r s h i p s wi t h s c h o o l s ab r o ad
• 5 0 p ar t n e r s h i p s wi t h c o mp an i e s ( I k e a, Bad o i t , Tar k e t t ,
Cac h ar e l , I n t e r n at i o n al F l avo r s an d Fr ag an c e s )
• 2 5 p u b l i c e ve n t s i n 2 01 1
• Th e Éc o l e n at i o n al e s u p é r i e u r e d e s Ar t s D é c o r at i f s i s an
as s o c i at e me mb e r o f t h e r e s e ar c h an d h i g h e r e d u c at i o n p o l e
« Par i s S c i e n c e s e t L e t t r e s - Qu ar t i e r L at i n » wh i c h i s
c ar r yi n g o n t h e p r o j e c t o f e x c e l l e n c e i n i t i at i ve , s e l e c t e d i n
t h e f r ame o f t h e f u t u r e i n ve s t me n t s p r o g r am: h t t p : //
www. p ar i s s c i e n c e s e t l e t t r e s . o r g
3
4. Th e s c h o o l c af e t e r i a o p e n s o n t o Vi e w o f t h e En s AD l i b r ar y
Ph o t o En s AD / Ph i l i p p e Ch an c e l
t h e g ar d e n l ai d o u t b y l an d s c ap e
g ar d e n e r Pas c al Cr i b i e r .
Ph o t o En s AD / Ph i l i p p e Ch an c e l
5. A f ar - s i ght ed s c hool
Si nc e i t w as f ounded i n 1766, Ens AD has s how t hat i t
n
i s a br eedi ng gr ound f or i deas , a pl ac e w her e t he
val i di t y of t he t eac hi ng di s pens ed has al ways been
open t o debat e.
6. Ro o ms ar e p u t at s t u d e n t s ’ d i s p o s al s o Th e Me t al wo r k s h o p
Ph o t o En s AD / Ph i l i p p e Ch an c e l
t h at t h e y c an wo r k o n t h e i r o wn
p r o j e c t s , o u t s i d e o f s c h e d u l e d c l as s e s .
Ph o t o En s AD / Ph i l i p p e Ch an c e l
7. Fundam al s and exper i enc e
ent
Ens AD t r ai ns t om r ow s des i gner s over a f i ve-
or ’
year per i od.
Rem kabl e peopl e c apabl e of c ar r yi ng an
ar
or i gi nal pr oj ec t f r om c onc ept i on t o
pr oduc t i on.
8. Th e s c h o o l al s o o we s i t s r e p u t at i o n t o t h e q u al i t y o f t h e e q u i p me n t avai l ab l e t o s t u d e n t s .
Th e S i l k - S c r e e n Pr i n t i n g .
Ph o t o En s AD / Ph i l i p p e Ch an c e l
9. Fr om pr oj ec t t o pr oduc t
W t h t hei r c ut t i ng- edge equi pm , t he t ec hni c al
i ent
w ks hops ar e open t o al l s t udent s , w
or hat ever
t hei r s pec i al i z ed f i el d.
To gi ve f or m t o t hei r i deas .
10. W avi n g an d F ab r i c Pr i n t i n g
e
Te x t i l e an d Te x t u r e D e s i g n W r k s h o p
o
Ph o t o En s AD / Ph i l i p p e Ch an c e l wo r k s h o p s , p r e s s e s .
Ph o t o En s AD / Ph i l i p p e Ch an c e l
11. 10 Depar t m s :
ent
1- Pr oduc t Des i gn
2- Text i l e and Text ur e Des i gn
3- Fas hi on Des i gn
4- M i m a/ Gr aphi c Des i gn
ut edi
5- Pr i nt ed I mages
6- Phot ogr aphy/ Vi deo
7- Ani m i on
at
8- Spat i al Ar t
9- I nt er i or Ar c hi t ec t ur e
10- St age Des i gn
12. Pr oduc t Des i gn
Tom r ow s des i gner s ar e t r ai ned i n t he
or ’
Pr oduc t Des i gn depar t m , ever m ndf ul of
ent i
t he ec ol ogi c al , ec onom c and s oc i ol ogi c al
i
c ont ext , f or a pr oduc t c annot be
di s s oc i at ed f r om i t s us e and t he s er vi c e i t
r ender s .
13. Ex h i b i t i o n o f s e at s d e s i g n e d
b y s e c o n d - ye ar s t u d e n t s ,
d u r i n g t h e S c h o o l ’ s Op e n D ays , F i n al p r o j e c t , 2 01 1 , Cami l l e Gr é g o i r e
Jan u ar y 2 009 Ph o t o En s AD / C. Gr é g o i r e
Ph o t o En s AD / L au r e n c e S u d r e
14. Text i l e and Text ur e Des i gn
Ref l ec t i on on t he des i gn of f abr i c s f or c l ot hi ng or
hom f ur ni s hi ngs ; ec onom c as pec t s ;
e i m t er y of
as
t r adi t i onal c r af t s and a s ear c h f or i nnovat i on :
m any- s i ded i s a f i t t i ng des c r i pt i on of t he Text i l e
and Text ur e Des i gn depar t m . ent
15. Du r i n g t h e i r c o u r s e o f s t u d i e s , Op e n D ays , 2 009
Te x t i l e D e s i g n s t u d e n t s ar e Ph o t o En s AD / L au r e n c e S u d r e
i n t r o d u c e d t o b o t h t r ad i t i o n al
c r af t s l i k e we avi n g an d t o d ay’ s
mo s t i n n o vat i ve p r o c e s s e s .
Ph o t o En s AD / L au r e n c e S u d r e
16. F i n al p r o j e c t , 2 01 1 , Pe r r i n e L u c ai n
Ph o t o En s AD / L au r e n c e S u d r e
17. Fas hi on Des i gn
Cl ot hes do not m el y c over bodi es . Thr ough
er
t ec hni c al s ki l l s , ar t i s t i c r eas oni ng,
aw enes s of des i gn and i nt er nat i onal
ar
t eac hi ng m hods …
et
Cl ot hes bec om a s hel l , r eveal i ng w
e hat l i es
beneat h.
18. Th e c u t o f a g ar me n t an d t h e e f f e c t s o f t h e mat e r i al ar e o f p r i me i mp o r t an c e t o
F as h i o n D e s i g n s t u d e n t s .
Ph o t o En s AD / Ph i l i p p e Ch an c e l
19. F as h i o n p ar ad e , En s AD / I F F 2 01 1 , F as h i o n p ar ad e , En s AD / I F F 2 01 1 ,
Mar i e W l h e l m, Bl anc s c o l l e c t i o n
i Vi r g i n i e S c h mi t t , s we e t Ex o Vi x e n
Ph o t o En s AD / E. To r d o i r col l e ct i on
Ph o t o En s AD / E. To r d o i r
20. M t i m a/ Gr aphi c Des i gn
ul edi
Not onl y des i gni ng a pos t er , t he l ayout of a
book, a w ebs i t e, t ypogr aphy or s i gnage but
al s o def i ni ng a vi s ual i dent i t y : m ti m a
ul edi
and gr aphi c des i gn c over s a vas t dom n.
ai
21. I n s t al l at i o n o f a f i n al p r o j e c t , 2 009 W n L o n g , Br i d g e s : Ro ad Cal l i g r ap h y
e
Ph o t o En s AD / Ph i l i p p e Ch an c e l
22. F i n al p r o j e c t , 2 01 1 , Tr i s t an Mai l l e t an d Mar c
Mai o n e
Ph o t o En s AD / L au r e n c e S u d r e
23. Pr i nt ed I mages
W l e t he l ear ni ng of s ki l l s i s a
hi
c om s or y par t of t he Pr i nt ed I m
pul ages
degr ee c our s e, c r eat i vi t y r em ns c ent r al
ai
t o t he t eac hi ng at onc e open t o
c ont em ar y des i gn and i n t une w t h
por i
s c hool s ac r os s t he gl obe.
24. F i n al p r o j e c t Pr i n t e d I mag e s Re s u l t s o f a p ar t n e r s h i p wi t h t h e Éd i t i o n s d u
Ph o t o En s AD / Ph i l i p p e Ch an c e l Se u i l .
Co ve r d e s i g n b y F an n y L e Br as
Ph o t o En s AD / L au r e n c e S u d r e
25. F i n al p r o j e c t , 2 01 1 , Cami l l e Ch e vr i l l o n
Ph o t o En s AD / L au r e n c e S u d r e
26. Phot ogr aphy/ Vi de
o
Lear ni ng and m t er i ng al l t he s ki l l s t o be
as
abl e t o c r eat e w t h c om et e f r eedom An
i pl .
appr ent i c es hi p i n phot ogr aphy and vi deo
dem ands not onl y di s c i pl i ne but al s o
i ndependenc e, aut onom and s ens i bi l i t y.
y
27. To e x p e r i me n t an d e l ab o r at e t h e i r p r o j e c t s , S t u d e n t d e ve l o p i n g h i s p h o t o s i n t h e d ar k r o o m
Ph o t o En s AD / Ph i l i p p e Ch an c e l
s t u d e n t s h ave t h e u s e o f t h e l at e s t
e q u i p me n t . S h o o t i n g
s e s s i o n i n t h e Ph o t o g r ap h y s t u d i o .
Ph o t o En s AD / Ph i l i p p e Ch an c e l
28. F i n al p r o j e c t , 2 01 1 , An t o i n e D u r an d
Ph o t o En s AD / A. D u r an d
29. Ani m i on
at
Dur i ng t hei r f our - year s pec i al i z at i on c our s e,
s t udent s ac qui r e al l t he t r adi t i onal and avant -
gar de s ki l l s needed t o pr oduc e ani m ed i m
at ages .
Fos t er i ng t hei r c r eat i vi t y i s al s o hi gh on t he
l i s t of pr i or i t i es .
30. S t u d e n t s p r ac t i s e o n t h e an i mat i o n r o s t r u m
( u s i n g d r awn - o n f i l m t e c h n i q u e u n d e r t h e
c ame r a) .
Ph o t o En s AD / Ph i l i p p e Ch an c e l
A vi d e o p r o j e c t , Ot o mo , b y t h e Mx M
c o l l e c t i ve wi t h a g r o u p o f En s AD
s t u d e n t s an d t h e I MAC e n g i n e e r i n g
s chool .
En s AD / L au r e n c e Su d re
31. F i n al p r o j e c t , 2 01 1 , Ag n è s Pat r o n
Ph o t o En s AD / A. Pat r o n
32. Spat i al Ar t
Ens AD t r ai ns ar t i s t s , c onnoi s s eur s of t hei r
pr edec es s or s ’ w k, r eady t o pr opos e new ar t i s t i c
or
pr ac t i c es . The Spat i al Ar t depar t m ent at t r ac t s
s t udent s i n t une w t h t he age t hey l i ve i n and
i
di f f er ent c r eat i ve genr es .
33. F i n al p r o j e c t , 2 009, F r an ç o i s Maz ab r au d ,
Unt i t l e d
Ph o t o En s AD / L au r e n c e S u d r e
Op e n D ays , 2 009, El s a D i
Ve n o s a
Ph o t o En s AD / L au r e n c e S u d r e
34. F i n al p r o j e c t , 2 01 1 , J é r é my Go b e
Ph o t o En s AD / L au r e n c e u d r e
35. I nt er i or Ar c hi t ec t ur e
Bet w een exper i m al s t udi es and t eac hi ng t he
ent
t ec hni ques of hom dec or at i on, t he I nt er i or Des i gn
e
depar t m ent s ees i t s el f as a br eedi ng gr ound f or new
i deas , w t hout l os i ng s i ght of t he hum
i an
and s oc i al f ac t or s .
36. F i n al p r o j e c t , 2 009, Ré g i s Ro u g i r e l , Vo r t e x Ho s p i t al , d ay c l i n i c at L a
Pi t i é - S al p ê t r i è r e Ho s p i t al , Par i s
Ph o t o En s AD / R. Ro u g i r e l
37. F i n al p r o j e c t , 2 01 1 , L e i l a Me r o u
Ph o t o En s AD / L . Me r o u
38. St age Des i gn
Though t heat r e peopl e at hear t , s t age des i gner s
al s o exer c i s e
t hei r t al ent s i n ur ban s pac es and m eum . They
us s
w k i n t eam
or s
and know how t o c ope w t h f i nanc i al and t ec hni c al
i
c ons t r ai nt s .
That ’ s w hat t hey l ear n at Ens AD.
39. L e an i n g o ve r h i s mo d e l , t h i s S t ag e D e s i g n F i n al p r o j e c t , 2 008, F l o r e n c e
s t ud e nt put s t he f i ni s hi ng t ouche s t o hi s Ko r man n ,
f i n al p r o j e c t , 2 009. The De v i l ’ s Dr i v e l /jul i o Co r t az ar .
Ph o t o En s AD / Ph i l i p p e Ch an c e l Ph o t o En s AD / Ph i l i p p e Ch an c e l
40. F i n al p r o j e c t , 2 01 1 , Ge o r g i an a S avu t a
Ph o t o En s AD / G. S avu t a
41. Res ear c h at t he Éc ol e nat i onal e s upér i eur e des Ar t s
Déc or at i f s : Ens adLab / 8 pr ogr am es
m
1- Mobi l i t y
EM ERI – MOBI LE SCREENS AND I NTERACTI VE NARRATI ON
I DM – MOBI LE I DENTI TI ES
2- I nt er ac t i ve M hani s m and Di gi t al Spac e
ec s
DI I P – I NTERACTI VE AND PERFORMATI VE DI SPOSI TI FS
ENER: VI RTUAL SPACE AND EXTENSI ON OF THE REAL
3- The Town
ECRI VI L: W TI NG THE TOW
RI N
4- Habi t at
DCI P - DESI GN, CONCEPTI ON, I NNOVATI ON and FORECASTI NG
5- Ar t , Sc i enc es and t he I m nar y
agi
SAI L: SCI ENCES AND ARTS OF LI GHT- MATTER- COLOUR I NTERACTI ONS
DYNLAN - Dynam c Lands c apes
i
6- Ar t and Hi s t or y of Ar t
HI ST3D : EMERGENCE OF THE COM PUTER- GENERATED I MAGE I N FRANCE I N THE YEARS
1980- 1990
THEATRA: SETTI NGS FOR ANCI ENT DRAM AND THE CONTEM
A PORARY STAGE
7- Typogr aphy
TYPO2 - Cr eat i on of Char ac t er s f or t he El ec t r oni c Medi a
8- I C- I C
I NTERLI NKED I NFORMATI ON- CONNECTI VI TY
43. Pat e r n e r s h i p wi t h Bad o i t : Bad o i t c o n t e s t , o c t o b r e 2 01 0
44. Pat e r n e r s h i p wi t h Tar k e t t d e c e mb e r 2 01 0
Ph o t o En s AD / L au r e n c e S u d r e
45. Par t n e r s h i p wi t h UNI F A ( Un i o n , Nat i o n al e d e s
I n d u s t r i e s F r an ç ai s e s d ’ Ame u b l e me n t ) , Ap r i l 2 01 1
Ph o t o En s AD / L au r e n c e S u d r e
47. Me t r o s c o p e « Nui t Bl anc he » 2 01 0, Par i s
48. Pu b l i c Eve n t : Je u d i ’ s , Ce n t r e Po mp i d o u , may
2 01 1
Ph o t o En s AD / L au r e n c e S u d r e
49. Pu b l i c Eve n t : Bn F ( Bi b l i o t h è q u e n at i o n al e d e
F r an c e ) , Ju n e 2 01 1
Ph o t o En s AD / L au r e n c e S u d r e
50. Pu b l i c Eve n t : Vi a, Th e S c h o o l s D e s i g n , Ju l y
2 01 1
Ph o t o En s AD / L au r e n c e S u d r e
51. S o – Q / Cr i s t o b al Kar i c h & Bo Pan g
Pu b l i c Eve n t : D e s i g n L ab , L e L ab o r at o i r e , Ju l y 2 01 1
Ex h i b i t i o n p ar t e n e r s h i p MI T Me d i a L ab ( Mas s ac h u s e t t s
I n s t i t u t e o f Te c h n o l o g y)
Ph o t o En s AD / L au r e n c e S u d r e