The Sheraton Algarve, a Luxury Collection Hotel, Albufeira located within the Pine Cliffs Resort has been awarded for second consecutive year the distinguished prize of “The Best Family Resort 2010” by the World Travel Awards, for its excellence in service and diversity of its family facilities. The World Travel Awards was founded in 1993 with the objective to stimulate competitiveness and quality with the Hospitality industry and this year celebrates its 17th edition. These prestigious awards are distributed by professionals in the Tourism and Travel Industry from over 160 countries worldwide. Further to the World Travel Awards, The Pine Cliffs Resort was recently honoured in London with the distinguished prize of the “Best Development in Portugal 2010” by the International Property Awards in association with Bloomberg Television. The International Property Awards are validated by a panel of 50 real estate and development specialists that evaluate the developments based on their concept, location, infrastructure, architectural design, landscape layout, security, project sustainability and innovation. During this year’s edition, the renowned International Property Awards received record participation with candidates from 39 countries in Europe and Africa, intern increasing prominent prestige. UIP, United Investment Portugal Empreendimentos Turísticos, S.A, owning company of the Pine Cliffs Resort, has been awarded the prize of “Best Development Company, Hotel and Hospitality Sector” among the 500 largest and best organizations, in the 2010 edition of Exame magazine. This award was based on a selection of criteria that evaluates the performance and dynamics of an organization as well as it contribution to developing the national economy. Some of the indicators taken into consideration when evaluating organizations are company contribution to Portuguese economy, its dynamics, overall operational profit, financial balance and the key indicators on the organizations financial sustainability. Honoured with these distinguished awards, Pine Cliffs Resort states that “These awards are the acknowledgment of priceless dedication, team work, superior level of service and its exceptional 5 star resort”. “Further to the 215 room Sheraton Algarve Hotel and 154 residence suites of the Pine Cliffs Residence, the resort also offers 2 & 3 bedroom townhouses and selection of luxurious 4 bedroom villas with private garden, Jacuzzi and private outdoor pool, both for renting or purchase, as well as an array of leisure and lifestyle services”.