Simon O'Rafferty is an expert in ecodesign who is currently working on several sustainability projects including developing new life cycle assessment tools, supporting zero waste policy, and creating a sustainability network for designers. Ecodesign is an approach that considers the materials, processes, and practices of companies to identify inefficiencies and redesign products to eliminate waste and maximize value. Ecodesign analyzes all life cycle impacts and aims to design out the biggest impacts, which are responsible for up to 80% of a product's environmental impact.

1. Simon O’Rafferty

2. @sorafferty

9. make ecodesign happen

12. some current / recent projects
developing new life cycle assessment tools
supporting national zero waste policy
sustainability network for designers
responsible innovation meta-network
government procurement & ecodesign
interdisciplinarity in design education
assessment of C2C and LCA in SME

17. waste = bad design

18. what
approach to design that considers
the materials, processes & practices
of a company

19. why
it helps identify layers of waste &
layers of value

20. 80%
of impact

21. how
ecodesign considers all life cycle
impacts, adressing the biggest
impacts and designs these out

23. h"p://

24. 30,000 miles
h"p://www.spiegel.de/interna:onal/

25. h"p://

26. 1=5
h"p://www.chrisjordan.com/

27. pause

47. designed, made and remade in Wales.