Frank O'Connor - Cylch Conference 2011
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Ecodesign and product service systems for social enterprises
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Frank O'Connor - Cylch Conference 2011
- 1. product service systems Cylch Conference 2011 Frank O’Connor Director – Ecodesign Centre
- 2. obsolescence is a social crime Massimo & Lella Vignelli, Design Indaba, 2007
- 3. 98% of products are thrown away within 6 months Is this the end user? source: Edwin Datschefski & United NaLona University Image source: Chris Jordan
- 4. society has to change
- 5. valuable resources are wasted Image source: Maciej Dakowicz
- 6. design has to change
- 9. ecodesign is a strategic design management process that considers the full life cycle environmental & social impacts of products, packaging and services 80% of environmental impacts can be locked-in at the design stage
- 10. ecodesign considers the materials, processes & pracLces of a organisaLon. It can idenLfy layers of waste but also layers of value 80% of environmental impacts can be locked-in at the design stage
- 11. ecodesign requires life cycle thinking most designers are concerned with these stages take make buy/use waste recycle re--manufacture re-use
- 15. design for…. recycling/reuse disassembly, servicing, upgrade, reduced material mix image source: Hermann Miller
- 16. design for…. manufacture & assembly lean manufacturing, cleaner production, servicing, upgrade, image source: steelcase
- 17. design for…. low impact materials recycled, recyclable, bio materials, compatibility, compostable, renewable, sustainable image source: inhabitat, Worn Again, Moscardino, Remarkable, Sony
- 18. design for…. eco-packaging natural, returnable, reusable, multifunction, biodegradable
- 19. design for…. renewable power human powered, solar, wind, bio, re-chargeable image source: Philips, Freeplay, Solio
- 20. design for…. durability longevity, durability, desire image source: dualit, kitchenaid
- 21. design for…. full life cycles life cycles, nutrient cycles, material selection, cradle to cradle image source: mc donagh / braungart
- 22. 30,000 miles
- 23. design for…. fair & just production health and safety, employees rights, unions, forced labour, child labour, discrimination, image source: martin charter / CFSD
- 24. design for…. product systems returnable, remanufacture, re-use, closed-loop, end-of-life, product-service-system image source: RSA
- 25. PRODUCT SERVICE SYSTEMS (PSS)!
- 26. A marketable set of products and services capable of fulfilling a user’s need (Goedkoop et al.)
- 27. … also known as a funcLon oriented business model (e.g. Xerox)
- 28. no ownership Tool hire Lease / service individual shared Consumer CooperaLve goods full ownership (adapted from Cooper et al.)
- 30. source: ZIPcars
- 33. How can we move forward?
- 34. Always ask the quesLon: ..how are you contribuLng to the sustainability agenda?
- 35. Consider your brand -‐ this is ‘your’ user’s experience
- 36. brands are much more than just logos or names. They are the culminaLon of a user’s total experience with the product or service or organisaLon chartered insLtute of markeLng 2005
- 37. Remember every product, service, organisaLon tells a story. What is your story?
- 39. “designed, made, remade in Wales. zero waste”
- 40. Orangebox
- 41. Add value through ecodesign e.g. work with designers/design schools on new concepts, brand label
- 42. source: inhabitat, Droog, Jens Praet
- 43. source: Droog, Tejo Remy
- 44. source: Raw Nerve - “Life is Suite”
- 45. source: Droog, “Do Hit”
- 46. Re-‐think your service offering e.g. offer combined ‘package’ (to shared offices) e.g. upskill e.g. use leasing sites such as Ecomodo (free) and Rentoid (charge) to share materials
- 47. Re-‐value materials, resources e.g. ‘slow’, smart recovery e.g. quality, value-‐add versus short-‐termism ‘recycling targets’
- 48. Partnerships / co-‐creaLon e.g. Oxfam -‐ ASOS clothing upcycling e.g. Cwm Harry Trust – Ecodesign Centre (& others) – ‘waste becomes resource’ e.g. Orangebox – furniture extended loops
- 49. Without contraries, there is no progression. William Blake
- 51. Good intenLons are not enough. We need ‘sustainable’ results. We need ‘sustainable’ organisaLons.
- 52. We can lead. We just need to believe – show no fear!
- 53. To believe in something, and not to live it, is dishonest. Mahatma Gandhi
- 54. Not all business is bad Retain values Integrity, intenLons, capabiliLes, results
- 55. ECODESIGN IS THE NORM!