Ebizon implemented single sign-on (SSO) for several clients using major social networking sites like Facebook, LinkedIn, QQ, and Sina Weibo. This allowed users to access multiple applications using one set of login credentials, improving the user experience. Technical challenges included designing intuitive interfaces, maintaining different security mechanisms, and preventing duplicate accounts. Ebizon's solution directed users through a single sign-on flow and checked for existing accounts, creating new ones if needed. This enhanced the user experience for clients like a non-profit, a semiconductor company, and an industry-student platform.

1. Builds technology to
Engage Customers
Case Study
Ebizon implements
Single sign-on
Abstract
The concept of single sign-on (SSO) has gained popularity in recent years with the increased use of
social networking. Many end users prefer them because they allow them to use a single password to
access scores of individual accounts, saving them the hassle of having to use a unique set of login
credentials for each one.
Ebizon implemented and integrated Single Sign on for many of its clients using major scoial
networking communities –
Facebook – World’s largest and most popular social networking site
LinkedIn – Laregst social networking platform for people in professional organization
Blackbaud NetCommunity - Most powerful online marketing and fundraising solution for nonprofits
QQ – One of China’s leading network platform
Sina Weibo – China’s micro blogging website

2. Overview
Society for Science & the Public (SSP), is
Overview a non-profit organization dedicated to the
promotion of science, through its science
Single sign-on (SSO) is a session/user authentication process that
education programs and publications.
permits a user to enter one name and password in order to access
multiple applications. The vision of the organization is to promote
the understanding and appreciation of science
and the vital role it plays in human
The process authenticates the user for all the applications they
advancement.
have been given rights to.
Eliminates further prompts when they in Washington, D.C., the
Headquartered
switch applications during a
organization works primarily to recruit more
particular session.
pre-college students to pursue science, math,
and engineering fields in college.
Business Challenges
Implementation of Single sign on, a system that allows single credentials to be used for multiple platforms, had many challenges around
it:
•An easy to understand user interface: Users are generally not very intuitive about the single sign on. Thus it was important to design
and implement a user friendly UI that would automatically guide the users to the single sign on process.
•Different security mechanisms: Different community used for single sign on had different permission matrix and security mechanisms.
It was critical to maintain the security mechanism for each instance thus, insuring a secured single sign on experience for the users.
•Challenge in dealing with the creation of duplicate accounts: Platforms having multiple single sign on community have a major issue
of duplicate account creation for same users. It was required to deal with the case automatically and map the account of users in case
of duplicate sign up from different community by same user.

3. Ebizon’s Solution
The single sign on process adopted is shown in this flowchart:

4. To deal with the case of duplicated account where user
may sign up with the Facebook account in the first
instance and then sign up with the LinkedIn account in
the second instance, following model was suggested.

5. Solution for customers
Ebizon has provided following single sign on solutions:
Single sign on with Blackbaud NetCommunity for Society for Science and the Public (SSP)
Single sign on with QQ and Sina Weibo for CloudNPO
Single sign on with Facebook and LinkedIn for Oyster Connect
Single sign on with Facebook and LinkedIn for One of world’s top 5 semiconductor company
Single Sign on with Blackbaud NetCommunity for “Society for Science & the Public (SSP)”
Ebizon built a digital badging solution for SSP – one of oldest non-profit organization dedicated to the promotion of science.
•User’s were to be directed to the badging system from Blackbaud NetCommunity.
•Separate registration for users on badging site was not required.
Ebizon responded to this by implementing single sign on with Blackbaud NetCommunity on the Badging platform.
Each time user clicks on the badging system link on Blackbaud NetCommunity, user is redirected to the badging system. A
check is performed if the account already exists on badging system; if yes, user is logged in to his/her account. If no,
account is created on the badging system.

6. Single sign on with QQ & Sina Weibo for “CloudNPO”
CloudNPO – A non-profit platform for non profit organizations, wanted to bring traffic from China’s major social networking
communities: QQ and Sina Weibo.
Single sign on with Facebook and LinkedIn for “Oyster Connect”
With single sign on gaining popularity, Oyster Connect - India’s first and only Industry - Student Engagement
Platform, wanted to integrate Facebook and LinkedIn SSO on their platform.
Single sign on with Facebook and LinkedIn for “One of world’s top 5 semiconductor companies”
Client wanted Facebook and LinkedIn single sign on implemented on one of their educational platform.
Ebizon implemented this, while dealing with all the use cases and at the same time maintaining the security and permission
policies of the platform and the social community.

7. Benefits
Enhanced user experience Users gained better login experience. They can skip the lengthy registration
process by simply choosing SSO. Reduced password fatigue from different
username and password combinations.
High quality traffic The easy interface and enhanced user experience shows direct effect in increased
traffic on site using single sign on
Rich and valuable user related Social sign-on offers valuable information from the provider’s perspective and
data allows sites to leverage their users’ social graphs in a variety of unique ways.
About Ebizon
Builds technology to Many of the worlds most successful Enterprises rely on Ebizon
to provide consulting, engineering and outsourcing services to
Engage Customers help them engage their customers on Internet for increased
revenues.