RETAIL INOVATIONS 8 presents a synthesis of the most impactful and recent innovation trends as well as an overview of new cases that reflect how these trends are shaping today’s retail concepts, ranging from brick-and-mortar to on-line and cross-channel. - 40+ Retail Innovation Cases - From 16 Countries - Covering the 8 latest Retail Innovation Trends

1. Retail
Innovations 8
Trends and New Concepts
that are Transforming Retail
Neil Stern - Ebeltoft USA &
Lourens Verweij - Ebeltoft Group

2. CONTENTS
Ebeltoft Group......................................................................................................................2
Market Environment and Innovation Trends...................................................3
Winner of Retail Innovation Award at WRC 2012........................................8
Nominees of Retail Innovation Award WRC 2012.....................................14
.
Emmas Enkel............................................. 14 top3 by design ......................................... 26
Desigual La Vida es Chula Store........... 18 Zew Store ................................................ 30
Magazine Você........................................... 22
Retail Trends........................................................................................................................35
Curated Collections Retailvention
C.Wonder............................................. 36
. Magazine Luiza .................................... 78
This is Story.......................................... 38 Loblaw’s ................................................ 80
The Shops at Target............................. 40 Urban Eatery ....................................... 82
Bolia ..................................................... 84
Customization & Crowd Kähler .................................................. 86
Sourcing adidas NEO Label ............................... 88
Shoes of Prey........................................ 44 Excelsior Milano ................................. 90
Joe Button............................................. 46
. Renova .................................................. 92
Frau Tonis Parfum................................ 48
. Maternity Exchange ........................... 94
Migros Aare Wunschbaum................. 50 ToTT ...................................................... 96
4 Food.................................................... 52 Walgreen’s ............................................ 98
Eco-Friendly - Green is Good Service Experience 2.0
Baby Deli .............................................. 56 FangSuo Commune ..........................102
m-way..................................................... 58 Telekom Flagship................................104
Louis Vuitton Maison.........................106
Hyper Local Glatt Try Store....................................108
Din Baghave (Your Back Garden) ... 62 Turkcell................................................110
.
A la Ferme de Sart.............................. 64
. Sample Trend.......................................112
BotteGas................................................ 66 State Farm Next Door Café...........114
Treasure & Bond.................................. 68
Technology Intervention
Online Offline Mashup Euronics 3.0 .......................................118
Bric Store ............................................. 72 ’90 Minutes’ .......................................120
ID24 Facebook ID in-store .............. 74 Tesco ...................................................122
Sprinkles Cupcake ATM ..................124
Acknowledgments ....................................................................................................... 126
R etail I nnovations 8

3. e b e l to f t g r o u p
W e are an international group of 20 consultancy
companies with a common high level of expertise and
focus on retail. Since 1990 we have helped retailers as well as
suppliers to the retail sector to remain competitive and achieve
their goals by blending global retail expertise with the member´s local insight. Among our
clients are 36 of the top 100 retailers and 29 of the top 50 manufacturers worldwide.
Since it was founded the Ebeltoft Group has analyzed global retail innovation trends and,
since 2005 we have presented this analysis in our annual publication Retail Innovations that
focuses on emerging trends and the most interesting cases worldwide.
Ebeltoft Group´s global studies and publications included: Environmental Sustainability (2010);
The Trust Factor (2011); NeoConsumer (2011); Global Cross Channel Report (2012); Retail
Internationalization-Global Outlook (forthcoming in 2013).
Members of Ebeltoft Group
Americas
McMILLAN
DOOLI TTLE
the retail experts
Europe
Asia - Oceania
2 R etail I nnovations 8

4. M a r k et E n v i r onment an d I nno v a t i on T r en ds
E beltoft Group has been formally tracking trends in retail innovation around the globe for nearly
a decade and our individual member companies for a far longer period of time. In short, there
has been enormous change that has occurred within society, the customer, and ultimately, in the
retail stores that serve them.
When viewed on a regular basis, however, that change is not always as apparent. We began to
formally track Retail Innovation as a means to catalogue such change, and more importantly, begin to
predict where retail will be headed in the future. So, the emphasis on innovation became purposely
forward-looking: what is on the leading edge? Some of the individual ideas highlighted in prior Retail
Innovation books are no longer in business but the broader trends carry on.
Retail lnnovations 8 represents our latest compilation of these trends, highlighting both the
individual stores and the key themes that emerge from studying the whole.
What makes this compilation unique? We compile innovation from two key sources: The individual
members of Ebeltoft Group submit entries highlighting the best from their own countries. We
have also been judging the Innovation category for the World Retail Congress and look at these
submissions as well. In total, we looked at well over 100 “innovation” cases from more than 20
countries.
These cases clearly demonstrate both the diversity of innovation that is occurring globally as
well as the remarkable emergence of consistent themes that play out on a global basis. This is
undoubtedly due to the rapid spread of information and perhaps, common global consumer needs
being addressed.
On Innovation:
“Edison’s electric light did not come about from the continuous improvement of the candle…”
(Oren Harrari)
Retailers around the world are justifiably consumed with trying to make the stores they run today
more successful. They must literally make constant course corrections in assortments, pricing,
merchandising and store operations to keep the business going. In short, they are necessarily in the
candle improvement business.
However, when retailers are consumed by the day to day business, it becomes very difficult to work
on step changes within the business. Oftentimes, true innovation happens from outside traditional
retailers, who are forced to play catch up or miss trends entirely. Historically, the majority of retail
innovations came from entrepreneurs who seized upon a market opportunity versus established
retailers.
R etail I nnovations 8 3

5. Acknowledgments
Thanks to the Ebeltoft Group members, our local retail experts:
• Brian Walker, Louise Davis (Ebeltoft Australia - Retail Doctor Group)
• Renato Muller, Alberto Serrentino (Ebeltoft Brazil - GS&MD)
• John Williams (Ebeltoft Canada - JCW Group)
• Henning Bahr, Mai Thomsen (Ebeltoft Scandinavia - Retail Institute Scandinavia)
• Cédric Ducrocq, Alexia Dumas (Ebeltoft France - Dia-Mart)
• Thomas Rotthowe, Constanze Cravaack (Ebeltoft Germany - Gruppe Nymphenburg)
• Fabrizio Valente, Irene Gilardoni (Ebeltoft Italy - Kiki Lab)
• Luis Rosario (Ebeltoft Portugal - IMR)
• Luke Lim, Mei Lan Koh (Ebeltoft Singapore & China - A.S. Louken)
• MagdaEspuga, Laure de Úbeda (Ebeltoft Spain - Kiss Retail)
• MarcoFuhrer, Oriana Spitaleri (Ebeltoft Switzerland - Fuhrer & Hotz)
• Murat Sunar, Murat Eser (Ebeltoft Turkey - Eurosis)
• Monica Lucas (Ebeltoft UK - Pragma Consulting)
• Neil Stern, Felicia Greenbaum, Lauren Stookal (Ebeltoft USA - McMillan Doolittle)
Thanks to all the retailers that helped us collect the material
Kind regards,
Neil Stern & Lourens Verweij on behalf of Ebeltoft Group
EBELTOFT GROUP – International Retail Experts
Balmes,109 5º2ª
08008 Barcelona, Spain
Tel. +34.93.452.7339
Email: ebeltoft@ebeltoftgroup.com
126 R etail I nnovations 8

6. EBELTOFT GROUP
EBELTOFT AUSTRALIA EBELTOFT PORTUGAL
Retail Doctor Group | www.retaildoctor.com.au Instituto de Marketing Research I www.imr.pt
EBELTOFT BRAZIL EBELTOFT ROMANIA
GS&MD Gouvêa de Souza | www.gsmd.com.br Architected Business Solutions | www.abs-europe.com
EBELTOFT CANADA EBELTOFT SCANDINAVIA
J.C. Williams Group I www.jcwg.com Retail Institute Scandinavia | www.retail-institute-scandinavia.dk
EBELTOFT CHINA EBELTOFT SINGAPORE
A.S.Louken China I www.gochinaretail.com A.S.Louken I www.aslouken.com
Ebeltoft FRANCE EBELTOFT SPAIN
Dia-Mart I www.dia-mart.fr KISS Retail I www.kissretail.com
EBELTOFT GERMANY EBELTOFT SWITZERLAND
Gruppe Nymphenburg I www.nymphenburg.de Fuhrer & Hotz I www.fuhrer-hotz.ch
EBELTOFT INDIA EBELTOFT TURKEY
RAMMS I www.ramms.co.in Eurosis Consulting I www.eurosis.biz
EBELTOFT ITALY EBELTOFT UK
Kiki Lab I www.kikilab.it Pragma Consulting I www.pragmauk.com
EBELTOFT MEXICO EBELTOFT USA
TodoRetail I www.todoretail.com McMillanDoolittle I www.mcmillandoolittle.com
Okamura Consulting | www.okamuraconsulting.com
EBELTOFT NETHERLANDS
Q&A Research & Consultancy | www.q-and-a.nl
www.ebeltoftgroup.com
R etail I nnovations 8 127

7. Tracking Retail Innovation
trends around the world...

8. “Edison’s electric light did not come about from the continuous improvement of the candle…”
(Oren Harrari)
Retailers around the world are justifiably consumed with trying to make the stores they run today
more successful. They must literally make constant course corrections in assortments, pricing,
merchandising and store operations to keep the business going. In short, they are necessarily in the
candle improvement business.
However, when retailers are consumed by the day to day business, it becomes very difficult to work
on step changes within the business. Oftentimes, true innovation happens from outside traditional
retailers, who are forced to play catch up or miss trends entirely. Historically, the majority of retail
innovations came from entrepreneurs who seized upon a market opportunity versus established
retailers.
Retail innovation is alive and well as retailing around the world takes advantage of the opportunities created
by the dramatic shifts in consumer behavior. Those individual retailers poised to take advantage of these
key innovation trends have the opportunity to thrive in the future and position themselves within the global
retail marketplace.
Tendenze delle Retail Innovations
Curated Collections Technology Intervention
Eco-Friendly - Green is Good Customization & Crowdsourcing
Hyper Local Online Offline Mashup
Service Experience 2.0 Retailvention
We are an international group of 20 consultancy companies with a common high level of expertise and
focus on retail. Since 1990 we have helped retailers as well as suppliers to the retail sector to remain
competitive and achieve their goals by blending global retail expertise with the member´s local insight.
Among our clients are 36 of the top 100 retailers and 29 of the top 50 manufacturers worldwide.
Since it was founded the Ebeltoft Group has analyzed global retail innovation trends and, since 2005
we have presented this analysis in our annual publication Retail Innovations that focuses on emerging
trends and the most interesting cases worldwide.
Ebeltoft Group´s global studies and publications included: Environmental Sustainability (2010); The Trust
Factor (2011); NeoConsumer (2011); Global Cross Channel Report (2012); Retail Internationalization-
Global Outlook (forthcoming in 2013).
For a personal presentation of the Retail Innovations trends and cases or information about our latest
global Publications and Research please contact Ebeltoft Group or our member in your region.
www.ebeltoftgroup.com