Aiim motorola-taxo-integration-03-15-10-cg

Stephanie Lemieux – Earley & Associates Charlie Gray – Motorola, Inc. Integrating Taxonomy with A CMS for Dynamic Content Motorola Case Study

About Stephanie Lemieux ,[object Object],[object Object],[object Object],[object Object],[object Object]

About Charlie Gray ,[object Object],[object Object],[object Object]

About this case study… ,[object Object],[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Project background ,[object Object],[object Object],[object Object],[object Object],[object Object],Unified design Global taxonomy Single CM platform

Project scope ,[object Object],[object Object],[object Object],[object Object]

Project timeline Phase Goal 1 Apr-May 06 Content Management & Taxonomy Strategy 2 Aug-Dec 06 B2B Taxonomy framework & draft development Governance structure development 3 2007 B2B CMS development/Taxonomy implementation B2B launch 4 Jan-Jun 08 B2C CMS & Taxonomy development, launch Governance 5 Jun-Oct 08 Internationalization – B2B & B2C

Maturity assessment Developed with Roundarch

Phase 2: Taxonomy requirements & development

Taxonomy development process ,[object Object],[object Object],[object Object],[object Object],[object Object]

Educating stakeholders ,[object Object],Get it enough to pay for it Get it enough to include it in design decisions Get it enough to agree to come to meetings Multiple taxonomy 101 sessions led, preface to meetings, etc.

Bring a taxonomy expert on the team ,[object Object],[object Object],[object Object],[object Object]

Determine functional requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],My role is to highlight potential taxonomy uses and issues

Sample taxonomy CMS requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Important note… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Taxonomy development Developed taxonomy with 10 facets Portable Radios SYN: Handheld Radios Portable Terminals fr-CA: Radios Portatives en-UK: Portable Devices es-CO: Radios Portátiles Manage synonyms, and multiple translations + new additions over time: Colors, Form Factors, Business Units, Regions Product categories Product lines Solutions Services Industries Countries Languages Features Document Types Technologies Motorola.com

3 challenges of taxonomy development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Phase 3: Taxonomy validation & implementation

Collaborative design sessions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sample JAD taxonomy issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Selecting appropriate tagging mechanisms ,[object Object],Drop-down list Cascading drop-down lists Table transfer Tree navigation Multi-select options CTRL Radio buttons/ checkboxes

And then in came the wireframes! What part of this is driven by taxonomy? Often came down to decision between need for manual override and dynamism Back to the drawing board in some cases…

Harmonize with front end requirements ,[object Object],[object Object],http://positiverealestateprofessionals.com/

What we ended up with… ,[object Object]

How the taxonomy is leveraged ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tagging & categorization Uncontrolled metadata field Taxonomy controlled metadata fields

Dynamic navigation ,[object Object],[object Object]

Dynamic relationships ,[object Object]

Feature consistency ,[object Object],Same feature, different names Same feature, different values NiMH n/a n/a n/a Nickel Metal Hydrate n/a n/a n/a NiMh Battery type Battery chemistry Battery

Feature consistency ,[object Object],NiMH NiMH n/a Same feature, same names Same feature, same values Battery type NiMh NiMh NiMh

Features - comparison ,[object Object]

Filtering products ,[object Object]

Filtering Colors Green Forest Lime ,[object Object],Image associated to taxonomy

Filtering search results Based on taxonomy branches Leveraging faceted nature

Phase 4: Governance & Going Global

Taxonomy governance ,[object Object],[object Object],[object Object],[object Object],Steering Committee Core taxonomy team Extended Taxonomist

Taxonomy process MONET Request Roadmap Planning Stakeholders Interactive Marketing Leads Content Entry Team Site Manager Editorial & Publishing Leads / Taxonomy board members Vignette Taxonomist Taxonomy Request This is the main process. There is also taxonomy translation & sharing between interactive web & CRM

Going global ,[object Object],[object Object],[object Object],[object Object]

Coming soon! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Get your copy of the chapter… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? Contact us for more information Stephanie Lemieux Earley & Associates [email_address] www.earley.com Charlie Gray Motorola, Inc. [email_address] www.motorola.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],About Earley & Associates, Inc. ,[object Object],[object Object],[object Object]

Events & Communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Aiim motorola-taxo-integration-03-15-10-cg

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Aiim motorola-taxo-integration-03-15-10-cg