This document summarizes the experiences of Water4all in developing their water business in Turkey. It discusses their product, which are small-scale water treatment systems for communities under 600m3/day. It outlines their history in Turkey, including pilot projects, building partnerships and awareness of their technology. It notes they have received interest from Turkish organizations to deploy over 1,000 systems and are developing operational leasing concepts. It concludes by discussing their plans to further develop the product, expand their representative network to other countries, and provide training programs on their technology.

1. Experiences of Water4all
Water Export Day
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2. Objective
Sharing our experiences with developing
waterbusiness in Turkey
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3. Contents
Context
– Product
– History
– Market
What we did
Status
What we will do
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4. Context
Product
– Market vs Technology
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5. Context
Product
– Local small scale watertreatment systems for
small communities (< 600 M3/day)
Sterile water
Self supporting
Low energy consuming filtration technology
No chemicals for filtrationprocess
Self control
Remote monitoring and control
Complete system
pref. Containerized
Local support when needed
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6. Context
Product
Technology
– Key partner
– Supporting partners
• VDL Steelweld
• Ecorys
• Rabo bank
• Rook
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7. Context
Product
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8. Context
Up to 200 ltr/day p.p.p.d. or more
35000 Agglomerations < 2000 pers.
Leakages , reliabiliy
Growing population increasing waterconsumption
Effective water usage
Awareness
Rainwater harvesting
Reuse/ Cascading Grey-water treatment
Terror
Nature
Millenium goals
EU
Health
Culture
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9. Applications and Markets
Watersupply companies
End of line use.
Drinking water production
Upgrading services
Rain water harvesting
Small communities
– VIllages, compounds, agglomorations, hotels, shopping malls, etc
Reuse of domestic water
Effective use of water
Cost reduction
Exploring smaller sources ( networking)
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10. Context
Product
– Characteristics
Container and pallet module
Lineair upgradable
Low energy consumption
No chemicals for filtration
(Low) cleaning frequency
Understandable technology
Fouling control
Competative costprice
Factory made
Robust
Remote monitoring and control
Network
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11. Context
History
– Starting point; existing contacts for trucksafety
products
– Trade mission of V & W
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12. What we did
Product related
– Technology protection
– Decided how we can handle and benefit
product/technology distribution.
– Prove used technology
Market related
– The Netherlands
NWP/ TNWP
VLM
Ministerie van V&W
Ministerie van Economische Zaken (eg EVD , PvW)
Embassy/comsulate
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13. What we did
Market related
– Pilot project in Istanbul at ISKI.
– Turkey (customers)
Governmental small communities
ISKI , ASKI, etc
Construction and engineering firms
Trading companies
Groups of firms
Media
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14. What we did
Market related (Awareness)
– Turkey (public organisations)
Governmental
Universities
Financing
Political parties
Municipalities
Embassy/Consulate
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15. Status
– Test report with ISKI for technology
– Investment procedure
– Intention for 1000+ systems
– Relationship with University
– Development of operational leasing concept for
commercial groups of companies with Istanbul based
firm.
– Support of and cooperation with top management of
drinking water company
– Establishing licence agreements with
engineering/manufacturing companies
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17. What we will do
Product development
– Point of use testing
– Filter capabilities adapted to Turkisch req.
– >>>>> Redesign
Representatives network including Turkey
neighbours countries (non exclusive base)
Training program
Cooperation with watercompanies
– testing - environmental circumstances
Legal support for agreements.
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18. Practical
Preparation
Language
Culture
Join promotion activities (e.g. trade-missions)
Be flexible
Do have respect and be polite and have patience
Look for partnership and be aware of eachothers
added value
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19. Practical
Personal relation
Share benefits
Keep “front door” in mind
Politics
Reliable
Keep “front door” in mind
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20. Turkey - The Netherlands
It is the same, but different
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