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who uses the
Internet to find
  what’s on?
who is satisfied
with the result of
  their query?
online cultural profile
RESEARCHERS   PARTNERS
PERSONAL INFO

 name, age, gender,
  city, preferences


    BEHAVIOR

    acquired tickets,
   comments, clicks,
likes, tweets, checkins


 SOCIAL GRAPH

 friends, following,
  followers, similar
       profiles
technology
1                        2                  3           4




   THIRD PARTY               AD SHARE                LAW       RETENTION
       USE                  WITH OPT-OUT         ENFORCEMENT    PERIOD




source: https://wiki.mozilla.org/Privacy_Icons
excursions; 892          podium; 857          other;
                                                 491

                    sports; 1204

         movies; 1495                                     workshops training; 6615



 children; 1621



expo; 1630

                                                                     nightlife parties; 4029

         events; 1763




                                         concerts; 3475
Guidance / recommendations

 • data segmentation
 • gatekeeper
 • socialized filters
1. data segmentation
2. gatekeeper
3. socialized filters
1. Collaborative filters
2. Demographic filters
3. Content-based filters
4. Hybrid filters                          32 1043 5248
                                         18988
                                                           72      8
                                  2978                                 #facebook
                           46
                           7844                                        #twitter
                                                                       #event
                                                                       #flag
                                                                       #mail
                                                                       #meer data
                                                                       #meer details
                                                                       #print
                                                          235840
                                                                       #routeplanner lijn
                                                                       #stratenplan
PERSONAL INFO




CULTURAL BEHAVIOR




SOCIAL GRAPH
It’s just the start

• Family panel
• Library integration
• User selections
• Friend service
•…
What’s next
•   (5 mins) get an UiTID
•   (a week) integrate UiTID as it stands
•   (?) discuss new applications



Thank you.

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