Role of Social Media in Emergency Situations
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Presentation by Wojtek Gaweki from Esri at Esri European User Conference 2011
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Role of Social Media in Emergency Situations
- 2. Role of Social Media in Emergency Situations Wojtek Gawecki ESRI
- 3. History of Modern Communication 1877 – Telephone 1969 – Internet 1991 – First website 1973 – Cell Phone 2006– Twitter launches Years it to took to reach an audience of 50 million: Radio 38 years TV 13 years Internet 4 years iPod 3 years Facebook 2 years Twitter 50 Million Tweets per day
- 4. Social Media Networking Validate yourself Endorsements as a Thought Leader What we say Instant Community feedback Forums Start Rumors Discussions & Plant the seed Blogs Online Resources 50+ million users Events SIG Meetings Visual Open Group for pictures, 100+ million videos Discussion Board, 200+ million users and Links
- 5. Social Media in Public Safety Service • Volunteered geographic information (VGI) • Citizen science or Citizen-as-a-sensor • Crowdsourcing • Prosourcing
- 6. Who is Using Social Media? •Law Enforcement •Crimes/Tips Traffic Management Warwickshire Police, UK •Accidents •Traffic •Public Information •Emergency Management •Public information •Damage assessment Crime Mapping - Slovenia Police •Safety advisories •Emergency notification •Evacuation routing •Weather alerts •Dispatchers •Date stamping pictures •Photographing incidents Analysis of Violence - Russia
- 7. A New Generation of Geo-Apps are Emerging CitySourced & The Omega Group CitySourced Creating Fun, Interesting and Useful Apps
- 8. Integrating Social Media Twitter Facebook
- 9. San Bruno, CA Explosion
- 10. 4 Mile Canyon Forest Fire (Colorado)
- 11. Weather Emergency City of Boston 2010
- 12. Investigative Assistance & Information
- 13. Oil Spill – 2010
- 14. New Zealand Earthquake Social Media
- 15. Haiti – 2010
- 16. Pakistan Floods - 2010
- 18. Awarness
- 19. Analysis of Ushaidi Data – All Categories
- 20. Usahidi - Property Damage & Roads Affected
- 21. Japan earthquake
- 22. Sudan Referendum
- 23. Who’s Tweeting?
- 25. Going Viral
- 26. Going Viral
- 27. Going Viral
- 28. Going Viral
- 31. Original Content
- 32. Re-tweets
- 33. Mass Media
- 35. Message Spread
- 36. Not always good
- 38. Next steps
- 39. Lessons Learned in Social Media • By leveraging the crowd, volunteered reports and data can be used effectively to optimize scarce resources to focus on the most significant problems. • The proliferation of smart phones creates the possibility of a volunteer sensor network. • Further evolution of crowdsourced technology and integration with professional GIS can facilitate emergency response and routine data collection efforts in the future. • This will raise a number of legal and policy challenges, including liability, privacy, national security and intellectual property rights. http://spatiallaw.blogspot.com
- 40. Social Media, VGI, video, photos Critical Infrastructure Terrorists Weapons Displaced persons Medical Major Emergencies Narcotics Data Fusion Events Organized crime With Geographic Cyber Gang Activity Money Attacks Intelligence Tracking Human Through A Map‐ Trafficking Pandemic Corruption CBRNE Threats centric Interface Attacks Insurgents Major Fires Emergency Management Global Emergencies
- 41. Looking Forward: Social Media • It’s how more and more people communicate and get information. • How do you sift and sort through all of the information? Is there value in the information? Is it telling you something you didn’t know? • Filter by geographic extent, keywords, time & relevance. • The community and their cameras will almost always beat your agency and the media to the incident – leverage that power.
- 42. Thank you