Presentation on Esri Eurpean User Conference by Peter Beaumont from NAVTEQ.

1. Empowering Innovative Enterprise
Solutions with Location Data
Esri European User Conference, Madrid 2011
Peter Beaumont
Customer Marketing Director, Enterprise Europe

2. NAVTEQ Vision
A Vision to Revolutionize Maps
By revolutionizing the way people think about and interact with maps, we foresee a
world in which everyone finds their way to people, places and opportunities more
easily and safely than ever before
NAVTEQ is the leading global provider of location content in the form of
maps, traffic and places data that enables navigation, location-based
services and mobile advertising around the world

3. NAVTEQ® Maps are Everywhere
NAVTEQ is the leading global provider of the digital map, traffic and location data
In-Vehicle Telematics Internet
Mobile Mobile Phones Trip Planning
Fleet Enterprise Government

4. Most Accurate and Comprehensive Global Footprint

5. State-of-the-Art Map Collection System
Every component has a unique role
360° LIDAR Hi Res and Positioning Sensors
generates a 3D Panoramic Cameras incredible precision
model of the world, sophisticated ensures every individual
taking automation to synchronization extends 3D point is accurately
a whole new level types of content that geo-referenced
can be collected
5

6. CONTENT, SERVICES AND
SOLUTIONS TO POWER
A LOCATION-ENABLED WORLD

7. Mature Markets – Western & Central Europe – Q3/11
Continually maintained utilizing NAVTEQ advanced tools and technologies,
community, and local field organization

8. Iberia (Spain and Portugal)
100% Fully Navigable. Enhancing the Driver Experience
Coverage
Current Release Q3/11
Prime/Complete Municipalities 8,419
Population 51,235,147
Population 100% Prime
Core POI 387,090
Km of Road 1,155,832
Km of Verified Road 1,149,046
Address Range 100%
Content Highlights
Visuals: 3D City Models, Landmarks, Building Types, DTM, Enhanced Elevation
Contours, Generic Junction Views/Generic Motorway Signs, Motorway Junction
Objects, Sign-as-Real, Enhanced 3D City Models, Enhanced Junction Views
NAVTEQ Voice , NAVTEQ Voice for POI (ES), NAVTEQ Voice for Natural
Guidance (ES)
Pedestrian: Discover Cities
Additional POIs: Extended Listing POI, Truck POI
Rich Content: Camera Alert, Fuel Types, Yellow Pages (PT), Parking Preview
Dynamic Content: Fuel Prices
Navigable Attributes: Speed Limits, Extended Lanes and Lane Markings, Driver
Alert, NAVTEQ Transport, Extended Navigation, Newly Opened Roads, NAVTEQ
Future Developments Natural Guidance (Spain), Basic Height
Major expansion NAVTEQ Natural Guidance (Spain) Enhanced Geometry, Enhanced Curvature, Enhanced Height and Slope
Building Type (PT) Toll information, Toll Costs, Traffic Signals & Stop Signs, TMC Codes, TMC
Areas, Industrial Estates, Point Addressing, Postal Code Boundaries
NAVTEQ Traffic Patterns, Real-time Traffic (Spain)

9. Premium Content Portfolio – Mature Markets EMEA
Navigation (Drive & Walk) Point of Interest Visuals
Sign-as-Real
Extended Lanes and Lane Markings Fuel Types (w/ EV) Core POI Motorway Junction Objects
NAVTEQ Natural Guidance™ Fuel Prices Base Extended Listings Enhanced Junction Views
NAVTEQ Camera Alert™ Parking Preview Extended Listings Generic Junction Views/Generic Motorway Signs
NAVTEQ Voice™ Air Travel Status Truck POI
Driver Alert Enhanced 3D City Models
NAVTEQ Voice™ for POI Movie and Event Listings Yellow Pages for NAVTEQ
Speed Limits 3D City Models
NAVTEQ Voice™ for Natural Guidance MERIAN Scout: Guided Tours
Toll Cost 3D Landmarks
NAVTEQ Discover Cities™ (w Transit) MERIAN Scout: Travel Guide NAVTEQ JourneyView (sample data)
NAVTEQ Off-Road™ Falk Marco Polo Interactive Guided Tours Digital Terrain Model
Environmental Zones Falk Marco Polo Interactive Travel Guide Enhanced Elevation Contours
Traffic Signals and Stop Signs Lonely Planet for NAVTEQ: Travel Guide
ADAS Traffic Address & Enterprise
Enhanced Elevation Contours NAVTEQ Traffic Pro® NAVTEQ Transport™
Enhanced Geometry NAVTEQ Traffic Patterns™ Point Addressing
Height and Slope TMC Location Codes Actual Address Range
Basic Height TMC Areas Postal Code Points
Postal Code Boundaries

10. The Scale to Deliver Quality and Innovation
NAVTEQ is the world leader in digital map data and content for in-vehicle, portable,
wireless and enterprise solutions
Leading Globally, On-the-Ground Locally • 25+ years experience
• 400+ patents
• 100+ million uses every day

11. Make it More Relevant
New opportunities for growth through increased everyday use
Postal Code Boundaries Transport Traffic
ADAS Point Addressing Indoor Mapping

12. POSTAL CODE BOUNDARIES

13. What is NAVTEQ Postal Code Boundaries
Postal Code Boundaries enables visual display and data
analysis in geo-demographic and geo-marketing
geo- geo-
activities

14. Postal Code Boundaries Overview
NAVTEQ Postal Code Boundaries supports
visual display and data analysis in
geodemographic and geomarketing applications
The polygons are geo-referenced to the industry
leading NAVTEQ® map, which allows highly
effective territorial comparison and analysis in a
broad range of enterprise and GIS applications.
Typical use cases: Geomarketing analysis, Site
selection, Risk analysis, Websites, Predictive
analytics, Infrastructure analysis, Land
management
Coverage: almost complete WEU, further
expansion the EEU, Middle East and Africa…

15. Postal Code Boundaries Features
Data is aligned to the NAVTEQ map
Postal Code Boundary representation with and w/o waterholes (> 5km2)
Includes centroid representation of each Postal Code boundary as a point layer
Includes a pan-EU, continent wide, 2-character level Postal Code layer.

16. NAVTEQ TRANSPORT™

17. What is NAVTEQ Transport™
NAVTEQ Transport™ enables customers to use the
NAVTEQ map in combination with any truck application
as it reflects additional road obstacles addressed to
trucks

18. Why NAVTEQ Transport
NAVTEQ Transport™
is a set of navigable attributes specifically designed
for navigation for trucks and large vehicles
can be used in a range of applications for routing,
fleet optimization and navigation
is being integrated into an increasing number
of applications and devices such as PNDs, In-cab systems, and back-office
applications
offers a global solution: available in 25 pan-European; NAFTA coverage and
Australia in Asia Pacific region
NAVTEQ collects a multitude of data that is particular to the needs of commercial
truckers and fleet managers

19. NAVTEQ Transport Overview
Delivered in Core NAVTEQ Map Extracts
Global specification
Enhanced with additional content from NAVTEQ to
provide a complete truck package
(navigation and rich POI content)
Truck POIs and other truck-related content
Features:
Physical Restrictions for Avoiding Narrow Passages
Legal Restrictions for Compliance
Warnings Information for Driver Notifications
Hazardous Material and Preferred Routes

20. TRAFFIC

21. What are NAVTEQ Traffic Services?
High-quality, real-time traffic delivering up-to-the minute and traffic flow and incident information
to in-vehicle navigation systems, portable navigation devices and mobile phones
Via RDS, Satellite*, HD Radio* and XML, enabling flexible implementation in a variety of
navigation applications
Empowers drivers to make smart routing and re-routing decisions with the most accurate
arrival time estimates
Complements NAVTEQ® Maps, supercharging the world’s most reliable maps with the
most accurate real-time traffic reports
Paris Traffic 22:30
*Satellite and HD Radio formats are available only in North America.

22. Accurate, Reliable and Comprehensive
World’s largest and most
diverse traffic network
Best traffic data models
and processing technology
Broadest, most flexible
distribution channels

23. NAVTEQ Traffic Services: The Winning Equation

24. ADVANCED DRIVER
ASSISTANCE SYSTEMS (ADAS)

25. What is Advanced Driver Assistance Systems (ADAS)
The NAVTEQ MPE Map™ for ADAS, is a sub-set of the
sub-
NAVTEQ map which contains ADAS geometry and
precise ADAS attributes.
The NAVTEQ MPE unit allows dedicated in-vehicle non
in-
navigation solutions.

26. Map Enhanced ADAS
From Enhanced Navigation to ADAS Solutions
Usage Based Driver Warning Energy Efficiency Safety Enhancement
Usage Based Insurance Driver Warnings & Alerts Eco Driving Intelligent Cruise Control
Fleet Management solutions Curve Speed Warning Smart Powertrain Predictive Frontlight Sys
Road User Charging Lane Departure Warning Intelligent Cruise Control Lane Keeping Assistant
Congestion Charging Overtaking Assistant Hybrid and Electrical - Power Curve Speed Control
Management Adaptive Brake Systems

27. POINT ADDRESSING

28. What is Point Addressing?
NAVTEQ Point Addressing supports a wide variety of
use cases from Navigation and Internet mapping to
Emergency readiness and Internet solutions

29. Point Addressing Overview
Places a specific address on the NAVTEQ Map to match the ground truth and
therefore you arrive at the exact destination
Supports local addressing challenges (e.g. Alphanumerical addresses) and therefore
you can find your destination in the device/map
Includes a routing point geocoded to the nearest navigable road and therefore you
arrive to the nearest location to your destination
Includes a display point (centre of the building footprint, associated to the routing point)
and therefore you see the relation of the location of your arrival with the actual building

30. DESTINATION MAPS

31. What is NAVTEQ Destination Maps™?
NAVTEQ Destination Maps™ is a set of interactive and
detailed maps of frequently visited indoor and outdoor
locations
Navigable map data with rich POI content
in GML (Geography Markup Language) format

32. Extending the Journey Beyond “Destination”
You have arrived at your
destination!
Destination Maps addresses an unmet need of “last meter guidance” after
arrival at a destination

33. Selection of Destinations is Aligned with Consumer Demands
Three Destination Types Most Desired by Consumers Globally
Shopping Mall Transit Hub Airport
Other destinations will be added based on regional needs
Amusement University Sports Convention Museum
Park Campus Complex Center & Casino
* Consumer demand based on Navteq proprietary research

34. The Role of the NAVTEQ Map in Providing a Solution
Heading Traffic NAVTEQ
Height Speed Driver NAVTEQ
and Signals & Traffic
and Slope Limits Alert Traffic
Curvature Stop Signs Patterns
Individual Attribute or Bundle(s) Available

35. SUMMARY

36. NAVTEQ® for ESRI GIS Solutions
NAVTEQ map data can be integrated into a wide range of ESRI software and services
Tracking Server Mobile ArcGIS Desktop
ArcView
ArcLogistics Systems
ArcEditor
ArcLogistics Navigator ArcGIS Business
ArcInfo Analyst
ArcGIS Engine
ArcGIS Extensions ESRI Developer Network
ArcPad
ArcGIS Server
ArcGIS Online

37. NAVTEQ & ArcGIS Online
Melbourne -Australia
Available now:
Australia, New Zealand, Colombia, Venezuela, Brazil, Argentina and Chile.
37 NA & Europe coming soon

38. Why NAVTEQ?
The leading global provider of maps, traffic and location data
Single Global specification -
easing data integration into international applications
Local field teams –
local knowledge ensures highest quality mapping possible
Dominant supplier in navigation/internet sector –
ensures Enterprise customers access same automotive grade quality
Long term focus on Enterprise sector, mature ecosystem of value added
resellers/partners
Long term Esri Alliance partner, data available in core Esri data formats
and powering many solutions
NAVTEQ offers its customers a comprehensive range of services designed
to help customers achieve successful product/project implementations
utilising NAVTEQ data

39. Peter Beaumont
Customer Marketing Director, Enterprise Europe
peter.beaumont@navteq.com