A great presentation by Jean-Francois Messier on how the (wrong) use of powerpoint can kill the message (and the audience)

1. slideumentation
annual meetings
their audience
with
kill

2. Many companies
during their annual

3. uniform PowerPoint guidelines
with useless and boring bullet points
ugly layout
based on the worst of PowerPoint (or Keynote)
with sub-bullet points to make it clear
and fonts so small that no one can read
with 200 words per slide (*)
Require their speakers
to follow PowerPoint guidelines
(*)only 68 in this one !
Logo is
mandatory on
every slide !

4. uniform PowerPoint guidelines
with useless and boring bullet points
ugly layout
based on the worst of PowerPoint (or Keynote)
with sub-bullet points to make it clear
and fonts so small that no one can read
with 200 words per slide (*)
68 in this one !
Require their speakers
to follow PowerPoint guidelines
Logo is
mandatory on
every slide !

5. printed in a large
meeting binder
these "standardised

6. meeting DVDfor attendees
or will be included in the
to take home.

7. DVDs that the audience will
read !
never ever - ever

8. speaker into a catch-22This forces the
situation

9. Should the presenter
design visuals

10. Are more like a
document to
be readlater?"

11. poor supporting
visuals
Most presenters
compromise and
shoot for the
middle,
resulting in
for the live talk

12. and a series of document-like slides
filled with text, bullet points and
other data that do
not read well.

13. use as a
Slides that
most speakers
teleprompter

14. Speakers tend to put every word
they are going to say on their
PowerPoint slides. Although this
eliminates the need to memorize
their talk, ultimately this makes
their slides crowded, wordy, and
boring. They lose their audience's
attention before they even reach
the bottom of their first slide.
their presentations
boring
making

15. Death

16. Orientation :
Font size :
Text : as as possible
Max nb. of words / slide :
Text structure : bullet points
Visual : based on
Software : , Keynotes
Same !

17. properly!

18. these documents
supposed to serve both
Garr Reynolds, calls
as projected visuals
and as stand-alone
handouts

19. 1rst key point
speakers tend to put every word they are going to say on their
PowerPoint slides.
Although this
eliminates the need to memorize their talk,
ultimately this makes their slides
crowded, wordy, and boring.
They looe their audience's attention before they even reach the
bottom of their first slide.
2nd key point
uniform PowerPoint guidelines
with useless and boring bullet points
Ugly layout
based on the worst of PowerPoint (or Keynotes)
With sub-bullet points to make it clear
And fonts so small that no one can read
With 200 words per slide (*)
© restricted, Date, topic, slide #, location, speaker
Slideument makes bad
visual slides

20. bad Key points
Big typeface size as if it were a book for
kids. In this case : an ugly book for kids.
Too many pages because of big typeface
size
Tiring to read because of landscape
orientation : written documents made to
be read as newspaper are based on a
portait format, with tight columns, so that
very left hand side of each page
towards its very right hand side
© restricted, Date, topic, slide #, location, speaker
Slideument
documentation.
makes

21. No one likes
Slideument
It isn't effective,
it isn't efficient,
and it isn't pretty.

22. Speakers should
Either your
audience
respect
the way the brain works

23. audience
hears you
Speakers should
respect
the way brain works

24.
do both your audience
audience
hears you
Either your
audience

25. PowerPoint and Keynote are tools for
displaying visual information that
engage your
audience

26. catch
that

27. increase your
impact
that

28. that increaseyour
impact
Yes,

29. that
illuminate
your words

30. that
inspireyour audience

31. ecstatic
That make
your audience

32. excited
That make
your audience

33. amazed
That make
your audience

34. But :
PowerPoint
and Keynote
are
tools
not good
making
for
writtendocuments

35. tools
processors
making
for
written documents
Speakers
should use

36. reflects
flawed
beliefs :
"bad

37. When we
that
get back home
from the meeting,
who can
believe

38. full Key points
Big typeface size as if it were a book for
kids. In this case : an ugly book for kids.
Too many pages because of big typeface
size
Tiring to read because of landscape
orientation : written documents made to
be read as newspaper are based on a
portait format, with tight columns, so that
very left hand side of each page
towards its very right hand side
© restricted, Date, topic, slide #, location, speaker
to attempt to
of PowerPoint
read pages
Slides ?!

39. document
Companies
should request
that speakers
instead send a
readable
written

40. depth
A written document
that covers the
main points of their
presentation
with
detail
appropriate
and

41. document
WORD or PDF
that is
writtenin a
readable
fashion
to even more detail.
with links
and a bibliography

42. document
WORD or PDF
that is
writtenin a
readable
fashion
to even more detail.
with links
and a bibliography

43. With
consistent

44. effective
would be
far more

45. is always
effective
Using the right tool
to do the right task
far more

46. Presentation
Notes
an
ideal World
an ideal Word
an ideal Slideshow

48. Author : Jean-François MESSIER
Email : jfmessier@mercurifr.com
Acknowledgments
I'd like to thank Garr Reynolds. He did nothing
would not have been possible three years ago before
provocative mix of illumination inspiration, education,
and guidance. It may change much more than
presentations : it may change the speaker himself, it
changed myself. Thanks for this, Garr.
Even they have nothing to do directly with this
discovered through Garr Reynolds ; thanks for
inspiring me every day with your publications and
presentations : Nancy Duarte, Carmine Gallo, Seth
Godin, Steve Jobs, Guy Kawasaki, Don McMillan, Dr
John Medina, Hans Rosling, John Sweller...
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