Switzerland Convention Bureau and Lucerne Tourism improved a sustainability project during the organisation of the Adventure Travel World Summit. Both organisations were able to raise awareness on sustainability among the whole supplier chain as well as the association ATTA and the delegates. These efforts and the measurable results are presented at EIBTM.

2. Case Study: Adventure
Travel Summit 2012.
Lucerne, Switzerland.

3. The Switzerland Convention & Incentive
Bureau (SCIB).
- Promotion of Switzerland as meeting and incentive
destination
- Central enquiry contact for clients in the markets
- Create promotion and sales platforms for partners
- Increase number of meetings taking place in
Switzerland
- Create awareness about sustainability within the Swiss
meeting industry

4. Switzerland: the sustainable meeting
destination.
– First rank of the Environmental Performance Index of
Yale University
– 3 Swiss cities among the top 10 of the Mercer
International study on quality of like in cities
– First rank in the Booz Allen Hamilton study on
sustainable tourism

5. Lucerne: the sustainable meeting
destination.
– Lucerne, which boasts the “Energy City” European
Energy Award, has been implementing eco-friendly
energy policies for more than 10 years. In 2009 it won
the “European Energy Award Gold”
– Fee Wi-Fi on the shore of Lake Lucerne

6. The Adventure Travel Association.
- Adventure Travel Trade Assocation.
- Global network of adventure travel tour
operators, destinations and industry partners.
- More than 700 members from around the world, mostly
North and South America, some in Africa, plans to
expand in Europe.
- Online member community “The Hub”.

7. The Summit.
– Seven Summits so far:
Seattle, Whistler, Brazil, Norway, Quebec, Scotland, Me
xico
– Pre-Summit Adventures
– Day of Adventures
– Market Place
– Workshops and Keynotes
– Sponsored meals, coffee breaks, parties etc.
– Rather informal, focus on education, networking

8. Adventure Travel World Summit.
Our message.
“Adventures Swiss-made”:
– We offer accessible adventures and active experiences
for everyone:
– Broad range of authentic, active experiences, easy to strenuous.
– From hostels and mountain huts to five star hotels.
– Switzerland is the birthplace of Adventure Travel - 150
years of Adventure Travel!
– The most sustainable and accessible Summit yet!

9. Step 1: Awareness.
– One day workshop in Lucerne with all main venues
involved in the summit
– Engagement of Adventure Travel Association
– Measurements before the event using the tool of
Sustainable Events Ltd.
– Creation of a policy with all objectives to create
awareness to all involved partners in Lucerne
– One dedicated person taking care of the whole project
at Lucerne Tourism (Michaela Germann)

10. Step 2: Choice of the venues.
– The Swiss Museum of Transport: the new road transport
hall uses its own solar panels for energy and is
equipped with a heat recovery system
– The KKL Luzern (Culture and Convention Centre
Lucerne) has introduced a wood-chip heating system
and a lake-water cooling system
– The SGV (the Lake Lucerne navigation company) has
introduced a Quality and Environmental Management
System, which is implemented on a daily basis

11. Step 3: Measures taken (I/II).
– Choice of local food and drinks during the whole summit
– No plastic dishes
– Use of public transportation within Switzerland by
providing Swiss Passes to all attendees
– Locally produced give aways where distributed upon
registration
– No printed materials on site from Switzerland nor
Lucerne

12. Step 3: Measures taken (II/II).
– Most of the material used for the market place is owned
by Switzerland Tourism and was not produced only for
this event but reused
– Measurement of waste after the event
– Lucerne is a city with short distances: all venues were
chosen within walking distance from the conference
center and the hotels

13. Conclusion.
– SCIB and Lucerne could significantly improve
sustainability aspects in the organisation of the summit
– Venues in Lucerne are now aware about
sustainability, the processes and measures to re-used
for future events
– Lucerne could showcase big efforts for sustainability

14. Feedback.
The attendees declared to be aware about the efforts:
– On a scale of 1 (not sustainable) to 5 (highly sustainable how
sustainable do you think this event has been?
1-2: 7.45% 3: 34.78% 4-5: 57.76%

15. Conclusion.
– Waste:
– Hotel Des Balances used 100% of their 264KG waste as fuel for
energy
– Total waste generated by 5 hotels: 1,114.55 KG (all was
reused/recycled)
– 590 m3 of water was drawn from its original source (main
supply)

16. The case study.
– The detailed case story can be downloaded:
http://positiveimpactevents.co.uk/casestudies/switzerland-
case-study/
Case study will be available from Monday.

17. Next steps.
– SCIB will implement sustainability aspects in all future
events by futher raising awarness and by supporting the
host destinations and its stakeholders.
– ISO 20121 education workshops for tourism boards will
be organised for 2013.

18. Thank you.