What should the film industry do *now* to prevent going the same way as the music and publishing industry because of internet, filesharing, piracy and digitalization?
23. Music, film, books, bricks & mortar: it’s all the same…
Never outsmart or hinder your audience and customers;
Somewhere in the world there’s always 1 smart hacker.
Go with the flow. See what works.
Simple and convenience are Key.
People will pay for service, convenience, curation,
speed, choice, mobile, quality and/or social elements.
Be a drug dealer: first shot for free.
Always those damn (copy)rights…