Presentation by Sari Gustafsson (Principal of the Point College, Finland) on the occasion of the EESC Labour Market Observatory conference held on 3 December 2013 in Thessaloniki, Greece.
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
From new skills to new professions - motivating young people
1. ”Skills and Mobility for Competitiveness!”
Sari Gustafsson
Cedefop, Thessaloniki 3rd December 2013
Sari Gustafsson 15.11.2013
3. POINT COLLEGE
HISTORY
Porvoo International College established 2012
Formed from the merger of two traditional colleges:
1. 1958 established
Porvoon kauppaoppilaitos
Borgå handelsläroverk
Porvoo Commercial College
2. 1989 established Porvoon
terveydenhuolto-oppilaitos
Trilingual: Finnish, Swedish, English 1995
Yrityspalvelu – Företagsservice- Enterpreneur
Services 1991
Porvoo International Services 1998
QBA 2003 ( English groups)
Sari Gustafsson JK ja hallitus5.9.2012
2013
Sari Gustafsson|
4. POINT COLLEGE IN FIGURES
SUBJECT
NUMBER
Youth
410-440
Adult students
200-300
Staff
70 persons
Teachers
55 persons
Turnover
€ 6 million
Education programs
8-10
Partners
600
Number of apprenticeships
220
Education success,
performance evaluation by
Finnish Education Ministry
2013
Best in Finland
with effectiveness index
1240
Sari Gustafsson 2013
5. CHAIN OF MOTIVATION due to
NEW INNOVATIVE PRODUCT DESIGN
Needs of
Labour Market
Convincing
Youth
Guarantee
Activities
Matching VET and
Skills
Mechanism from
forecasting and
decision making to
development
Designing new
services
New innovative
products
Combining and
creating new
professions,
degrees:
2 in one
3 in one
Saving time
and money
Social inclusion
Many sided
competences
( also T, I and
Hybrid)
Work for
young people
&
Satisfied
Labour market
&
Happy
Individuals
Regionally functioning, pro-active and SPEEDY forecasting/ anticipation method
from development mechanism to decision-making at state level
6. MORE COMPETITIVNESS
NEW FORECASTING MECHANISMS AND INNOVATIVE PRODUCT DESIGN INTO PRACTICE
TARGET GROUPS
NEEDS
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Knowledge of
different needs of
Labour markets
Competences of
different kinds ( T,I
and hybrid)
Working Tools for
service design and
regional forecasting
Functioning and rapid
state level decisionmaking process
Increased Motivation
for young people,
mobility
Rules of legal and
ethical procedures
Evaluation of
economic affects of
funding
ACTIVITES / SOLUTIONS
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•
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Analysis, Evaluation
Anticipation mechanisms at
state level and regionally; new
design and decisionmaking practices
Service design and
combinations of training
programmes, new professions
Implementation of the
system ( new EU programms,
benchmarking)
Developing new dynamics
within the Educational
systems in EU
P R O C E S S
Educational System Analysis, Evaluations,
Anticipation and Development mechanism
renewal ( vertical and horizontal)
Building up tools for combining professions
Building up tools for new professions & product
design
3.12.2013
Sari Gustafsson
ECVET
Young people’s ideas
( customer oriented
respect)
State level actors
Ministries & Regional
institutions
VET actors
ECVET ( Benchmarking)
Employers
Labour Market,
Workplaces
Trade Unions
–
RESULTS / IMPACTS
Individual level:
-New educational products motivate
young people
- New working places are designed
and discovered (matchmaking)
- Shorter studying times
Society and Labour market
level:
- Increased and new
competitiveness
- New working places, efficient
workers ( 2 in one, 3 in one)
-Saving money, realistic funding
models
-Horizontal and vertical
development mechanisms in
anticipation and developing new
products in VET
-Satisfied Labour Market as a
participant in developing new skills
and professions, new workers
-Social Inclusion and concrete tools
against drop outs are developed
CREATING INNOVATIONS BY QUALITY/ EVALUATIONS
7. Holistic View of Dynamic Transformation
in VET Professions
Macrolevel/strategic system
Evaluation of new professions,
labour market needs and
young people see as attractive
Matchmaking model,
Roadmap to future skills and
professions
Co- operative anticipation
model
Decision-making
Regional needs
Dialogue processes
Model of Dialogue and
Decision-making practices at
state level ( EU level)
Microlevel/operative
development projects
Service design for new
professions, new skills and
innovative tools and ideas
Piloting new programs
and professions
MATCHMAKING & LEARNING & DESIGNING & MOTIVATING
3.12.2013 Sari Gustafsson
8. Innovation Ecosystem….
Professor Antti Hautamäki is now studying innovation ecosystems and innovation policy, especially related to the
regional and sustainable development. Actually he is involved in building an innovation center in the Jyväskylä region in
Central Finland. Hautamäki has developed a new concept of sustainable innovation in his book
.
Sustainable Innovation, A New Age of Innovation and Finland’s Innovation Policy, 2010
Innovation is needed not only for economic growth but even more to solve wicked
problems on mankind. ( Antti Hautamäki)
“The Innovation Ecosystem is made up of communities of people with different types of
expertise and skill sets. Scientists, administrators, business leaders engineers, writers,
educators, health-care professionals, and other individuals all play a role. Each
community must receive the nutrients it deserves through leadership, funding and public
attention.”
Well Being creates Competitiveness and Competitiveness creates Well Being!
3.12.2013 Sari Gustafsson
9. Reliable and energy efficient solutions for today
Playing an essential role in the energy efficient use of electrical power, Ensto’s solutions and products are present in the distribution of
power and everyday electrical applications, public premises and businesses, lighting solutions and various high-tech control and
monitoring systems. We create innovative and reliable electrical solutions with long lifetime.
We build a better society by improving energy efficiency and focusing on sustainable development. We are always ready to guide our
customers to save energy and want to exceed the customer’s expectations.
We are flexible, reliable and caring. Our local presence helps us solve your problems in close cooperation.
CASE ENSTO:
Needs: 3 in one competences, modern request of labour Market ( Plumber, Electrician and House builder)
Problem: our system dos not bend enough in this, inflexible
For students: too long studying time ( expensive for our society too)
For employer: Not matching workers, have to wait too long
Target of the working place: To build up Ecohouses/ Smart Buildings
( Smart cities)
Solution; New skills, new professions, new work, new employees, economically clever solutions
3.12.2013 Sari Gustafsson
10. Matchmaking problem?
Top 20 most popular future jobs of 2030
(Fast Future CEO Rohit Talwar )
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
Body part maker
Nano-medic
GM or recombinant farmer
Elderly wellness consultant
Memory augmentation surgeon
'New science' ethicist
Space pilots, tour guides and architects
Vertical farmers.
Climate change reversal specialist
Quarantine enforcer
Weather modification police
Virtual lawyer.
Classroom avatar manager
Alternative vehicle developers
Narrowcasters.
Waste data handler
Virtual clutter organizer.
Time broker/Time bank trader.
Social 'networking' worker
Branding managers
Matchmakers
Dealers
Top 20 new professions
(as new holistic products, not only skills)
1.Plumber- electrician-housebuilder?
2. ???
3. ???
4. ???
13. Biography of Sari Gustafsson
Position:
Organization:
Principal / Managing Director
Porvoo international College (Point College)
Address:
Email:
Telephone/Mobile:
Opistokuja 1, FI-06100 Porvoo, Finland
sari.gustafsson@pointcollege.fi
+358 45 657 7892
Professional background:
Education
Research & Development
Evaluation
Organizational Change
Organizational Structures and System Development
Leadership and Management
Education:
- M. Educ. / University of Turku 1989
- Project Management and Quality Management / Net Effect Ltd 2000
- Degree in Educational Management and Administration / BOE/Opeko 2000
- Specialist vocational qualification in Leadership / IUKKY 2004
- Degree in Cooperation between educational institutions and working life / University of
Helsinki 1995
- Degree in Anticipation and forecasting vocational skills and needs of working life
/Salpaus Further Education / 2003
Work experience:
2012
2010 – 2012
2006 – 2010
2005 – 2006
1998 – 2005
3.12.2013
Principal / Managing Director
Porvoo International College Ltd
Manager
Ramboll Management Consulting Ltd
Director
Net Effect Ltd
Development Manager
University of Helsinki, Alexander Institute
Vice Principal, Development Manager
Intermunicipal Federation of Education in
Eastern Uusimaa