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”Skills and Mobility for Competitiveness!”
Sari Gustafsson
Cedefop, Thessaloniki 3rd December 2013

Sari Gustafsson 15.11.2013
From new skills to new professions - motivating young people
POINT COLLEGE
HISTORY
Porvoo International College established 2012
Formed from the merger of two traditional colleges:

1. 1958 established
Porvoon kauppaoppilaitos
Borgå handelsläroverk
Porvoo Commercial College
2. 1989 established Porvoon
terveydenhuolto-oppilaitos
Trilingual: Finnish, Swedish, English 1995
Yrityspalvelu – Företagsservice- Enterpreneur
Services 1991
Porvoo International Services 1998
QBA 2003 ( English groups)
Sari Gustafsson JK ja hallitus5.9.2012
2013
Sari Gustafsson|
POINT COLLEGE IN FIGURES
SUBJECT

NUMBER

Youth

410-440

Adult students

200-300

Staff

70 persons

Teachers

55 persons

Turnover

€ 6 million

Education programs

8-10

Partners

600

Number of apprenticeships

220

Education success,
performance evaluation by
Finnish Education Ministry
2013

Best in Finland
with effectiveness index
1240

Sari Gustafsson 2013
CHAIN OF MOTIVATION due to
NEW INNOVATIVE PRODUCT DESIGN

Needs of
Labour Market
Convincing
Youth
Guarantee
Activities

Matching VET and
Skills
Mechanism from
forecasting and
decision making to
development

Designing new
services
New innovative
products
Combining and
creating new
professions,
degrees:
2 in one
3 in one

Saving time
and money
Social inclusion
Many sided
competences
( also T, I and
Hybrid)

Work for
young people
&
Satisfied
Labour market
&
Happy
Individuals

Regionally functioning, pro-active and SPEEDY forecasting/ anticipation method
from development mechanism to decision-making at state level
MORE COMPETITIVNESS
NEW FORECASTING MECHANISMS AND INNOVATIVE PRODUCT DESIGN INTO PRACTICE
TARGET GROUPS

NEEDS
•

•
•
•
•
•
•

Knowledge of
different needs of
Labour markets
Competences of
different kinds ( T,I
and hybrid)
Working Tools for
service design and
regional forecasting
Functioning and rapid
state level decisionmaking process
Increased Motivation
for young people,
mobility
Rules of legal and
ethical procedures
Evaluation of
economic affects of
funding

ACTIVITES / SOLUTIONS

•

•
•

•
•
•
•
•
•
•

•
•
•
•

Analysis, Evaluation
Anticipation mechanisms at
state level and regionally; new
design and decisionmaking practices
Service design and
combinations of training
programmes, new professions
Implementation of the
system ( new EU programms,
benchmarking)
Developing new dynamics
within the Educational
systems in EU

P R O C E S S
Educational System Analysis, Evaluations,
Anticipation and Development mechanism
renewal ( vertical and horizontal)
Building up tools for combining professions
Building up tools for new professions & product
design

3.12.2013
Sari Gustafsson

ECVET

Young people’s ideas
( customer oriented
respect)
State level actors
Ministries & Regional
institutions
VET actors
ECVET ( Benchmarking)
Employers
Labour Market,
Workplaces
Trade Unions

–

RESULTS / IMPACTS
Individual level:
-New educational products motivate
young people
- New working places are designed
and discovered (matchmaking)
- Shorter studying times

Society and Labour market
level:
- Increased and new
competitiveness
- New working places, efficient
workers ( 2 in one, 3 in one)
-Saving money, realistic funding
models
-Horizontal and vertical
development mechanisms in
anticipation and developing new
products in VET
-Satisfied Labour Market as a
participant in developing new skills
and professions, new workers
-Social Inclusion and concrete tools
against drop outs are developed

CREATING INNOVATIONS BY QUALITY/ EVALUATIONS
Holistic View of Dynamic Transformation
in VET Professions

Macrolevel/strategic system
Evaluation of new professions,
labour market needs and
young people see as attractive
 Matchmaking model,
Roadmap to future skills and
professions

Co- operative anticipation
model
Decision-making
Regional needs
Dialogue processes
 Model of Dialogue and
Decision-making practices at
state level ( EU level)

Microlevel/operative
development projects
Service design for new
professions, new skills and
innovative tools and ideas
 Piloting new programs
and professions

MATCHMAKING & LEARNING & DESIGNING & MOTIVATING

3.12.2013 Sari Gustafsson
Innovation Ecosystem….

Professor Antti Hautamäki is now studying innovation ecosystems and innovation policy, especially related to the
regional and sustainable development. Actually he is involved in building an innovation center in the Jyväskylä region in
Central Finland. Hautamäki has developed a new concept of sustainable innovation in his book

.

Sustainable Innovation, A New Age of Innovation and Finland’s Innovation Policy, 2010

Innovation is needed not only for economic growth but even more to solve wicked
problems on mankind. ( Antti Hautamäki)
“The Innovation Ecosystem is made up of communities of people with different types of
expertise and skill sets. Scientists, administrators, business leaders engineers, writers,
educators, health-care professionals, and other individuals all play a role. Each
community must receive the nutrients it deserves through leadership, funding and public
attention.”

Well Being creates Competitiveness and Competitiveness creates Well Being!

3.12.2013 Sari Gustafsson
Reliable and energy efficient solutions for today
Playing an essential role in the energy efficient use of electrical power, Ensto’s solutions and products are present in the distribution of
power and everyday electrical applications, public premises and businesses, lighting solutions and various high-tech control and
monitoring systems. We create innovative and reliable electrical solutions with long lifetime.
We build a better society by improving energy efficiency and focusing on sustainable development. We are always ready to guide our
customers to save energy and want to exceed the customer’s expectations.
We are flexible, reliable and caring. Our local presence helps us solve your problems in close cooperation.

CASE ENSTO:
Needs: 3 in one competences, modern request of labour Market ( Plumber, Electrician and House builder)
Problem: our system dos not bend enough in this, inflexible
For students: too long studying time ( expensive for our society too)
For employer: Not matching workers, have to wait too long
Target of the working place: To build up Ecohouses/ Smart Buildings

(  Smart cities)

Solution; New skills, new professions, new work, new employees, economically clever solutions

3.12.2013 Sari Gustafsson
Matchmaking problem?

Top 20 most popular future jobs of 2030
(Fast Future CEO Rohit Talwar )
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.

Body part maker
Nano-medic
GM or recombinant farmer
Elderly wellness consultant
Memory augmentation surgeon
'New science' ethicist
Space pilots, tour guides and architects
Vertical farmers.
Climate change reversal specialist
Quarantine enforcer
Weather modification police
Virtual lawyer.
Classroom avatar manager
Alternative vehicle developers
Narrowcasters.
Waste data handler
Virtual clutter organizer.
Time broker/Time bank trader.
Social 'networking' worker
Branding managers
Matchmakers
Dealers

Top 20 new professions
(as new holistic products, not only skills)

1.Plumber- electrician-housebuilder?
2. ???
3. ???
4. ???
Not the lost
generation?

3.12.2013
Sari Gustafsson
27.11.2013
Biography of Sari Gustafsson
Position:
Organization:

Principal / Managing Director
Porvoo international College (Point College)

Address:
Email:
Telephone/Mobile:

Opistokuja 1, FI-06100 Porvoo, Finland
sari.gustafsson@pointcollege.fi
+358 45 657 7892

Professional background:

Education
Research & Development
Evaluation
Organizational Change
Organizational Structures and System Development
Leadership and Management

Education:

- M. Educ. / University of Turku 1989
- Project Management and Quality Management / Net Effect Ltd 2000
- Degree in Educational Management and Administration / BOE/Opeko 2000
- Specialist vocational qualification in Leadership / IUKKY 2004
- Degree in Cooperation between educational institutions and working life / University of
Helsinki 1995
- Degree in Anticipation and forecasting vocational skills and needs of working life
/Salpaus Further Education / 2003

Work experience:

2012 
2010 – 2012
2006 – 2010
2005 – 2006
1998 – 2005

3.12.2013

Principal / Managing Director
Porvoo International College Ltd
Manager
Ramboll Management Consulting Ltd
Director
Net Effect Ltd
Development Manager
University of Helsinki, Alexander Institute
Vice Principal, Development Manager
Intermunicipal Federation of Education in
Eastern Uusimaa

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From new skills to new professions - motivating young people

  • 1. ”Skills and Mobility for Competitiveness!” Sari Gustafsson Cedefop, Thessaloniki 3rd December 2013 Sari Gustafsson 15.11.2013
  • 3. POINT COLLEGE HISTORY Porvoo International College established 2012 Formed from the merger of two traditional colleges: 1. 1958 established Porvoon kauppaoppilaitos Borgå handelsläroverk Porvoo Commercial College 2. 1989 established Porvoon terveydenhuolto-oppilaitos Trilingual: Finnish, Swedish, English 1995 Yrityspalvelu – Företagsservice- Enterpreneur Services 1991 Porvoo International Services 1998 QBA 2003 ( English groups) Sari Gustafsson JK ja hallitus5.9.2012 2013 Sari Gustafsson|
  • 4. POINT COLLEGE IN FIGURES SUBJECT NUMBER Youth 410-440 Adult students 200-300 Staff 70 persons Teachers 55 persons Turnover € 6 million Education programs 8-10 Partners 600 Number of apprenticeships 220 Education success, performance evaluation by Finnish Education Ministry 2013 Best in Finland with effectiveness index 1240 Sari Gustafsson 2013
  • 5. CHAIN OF MOTIVATION due to NEW INNOVATIVE PRODUCT DESIGN Needs of Labour Market Convincing Youth Guarantee Activities Matching VET and Skills Mechanism from forecasting and decision making to development Designing new services New innovative products Combining and creating new professions, degrees: 2 in one 3 in one Saving time and money Social inclusion Many sided competences ( also T, I and Hybrid) Work for young people & Satisfied Labour market & Happy Individuals Regionally functioning, pro-active and SPEEDY forecasting/ anticipation method from development mechanism to decision-making at state level
  • 6. MORE COMPETITIVNESS NEW FORECASTING MECHANISMS AND INNOVATIVE PRODUCT DESIGN INTO PRACTICE TARGET GROUPS NEEDS • • • • • • • Knowledge of different needs of Labour markets Competences of different kinds ( T,I and hybrid) Working Tools for service design and regional forecasting Functioning and rapid state level decisionmaking process Increased Motivation for young people, mobility Rules of legal and ethical procedures Evaluation of economic affects of funding ACTIVITES / SOLUTIONS • • • • • • • • • • • • • • Analysis, Evaluation Anticipation mechanisms at state level and regionally; new design and decisionmaking practices Service design and combinations of training programmes, new professions Implementation of the system ( new EU programms, benchmarking) Developing new dynamics within the Educational systems in EU P R O C E S S Educational System Analysis, Evaluations, Anticipation and Development mechanism renewal ( vertical and horizontal) Building up tools for combining professions Building up tools for new professions & product design 3.12.2013 Sari Gustafsson ECVET Young people’s ideas ( customer oriented respect) State level actors Ministries & Regional institutions VET actors ECVET ( Benchmarking) Employers Labour Market, Workplaces Trade Unions – RESULTS / IMPACTS Individual level: -New educational products motivate young people - New working places are designed and discovered (matchmaking) - Shorter studying times Society and Labour market level: - Increased and new competitiveness - New working places, efficient workers ( 2 in one, 3 in one) -Saving money, realistic funding models -Horizontal and vertical development mechanisms in anticipation and developing new products in VET -Satisfied Labour Market as a participant in developing new skills and professions, new workers -Social Inclusion and concrete tools against drop outs are developed CREATING INNOVATIONS BY QUALITY/ EVALUATIONS
  • 7. Holistic View of Dynamic Transformation in VET Professions Macrolevel/strategic system Evaluation of new professions, labour market needs and young people see as attractive  Matchmaking model, Roadmap to future skills and professions Co- operative anticipation model Decision-making Regional needs Dialogue processes  Model of Dialogue and Decision-making practices at state level ( EU level) Microlevel/operative development projects Service design for new professions, new skills and innovative tools and ideas  Piloting new programs and professions MATCHMAKING & LEARNING & DESIGNING & MOTIVATING 3.12.2013 Sari Gustafsson
  • 8. Innovation Ecosystem…. Professor Antti Hautamäki is now studying innovation ecosystems and innovation policy, especially related to the regional and sustainable development. Actually he is involved in building an innovation center in the Jyväskylä region in Central Finland. Hautamäki has developed a new concept of sustainable innovation in his book . Sustainable Innovation, A New Age of Innovation and Finland’s Innovation Policy, 2010 Innovation is needed not only for economic growth but even more to solve wicked problems on mankind. ( Antti Hautamäki) “The Innovation Ecosystem is made up of communities of people with different types of expertise and skill sets. Scientists, administrators, business leaders engineers, writers, educators, health-care professionals, and other individuals all play a role. Each community must receive the nutrients it deserves through leadership, funding and public attention.” Well Being creates Competitiveness and Competitiveness creates Well Being! 3.12.2013 Sari Gustafsson
  • 9. Reliable and energy efficient solutions for today Playing an essential role in the energy efficient use of electrical power, Ensto’s solutions and products are present in the distribution of power and everyday electrical applications, public premises and businesses, lighting solutions and various high-tech control and monitoring systems. We create innovative and reliable electrical solutions with long lifetime. We build a better society by improving energy efficiency and focusing on sustainable development. We are always ready to guide our customers to save energy and want to exceed the customer’s expectations. We are flexible, reliable and caring. Our local presence helps us solve your problems in close cooperation. CASE ENSTO: Needs: 3 in one competences, modern request of labour Market ( Plumber, Electrician and House builder) Problem: our system dos not bend enough in this, inflexible For students: too long studying time ( expensive for our society too) For employer: Not matching workers, have to wait too long Target of the working place: To build up Ecohouses/ Smart Buildings (  Smart cities) Solution; New skills, new professions, new work, new employees, economically clever solutions 3.12.2013 Sari Gustafsson
  • 10. Matchmaking problem? Top 20 most popular future jobs of 2030 (Fast Future CEO Rohit Talwar ) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. Body part maker Nano-medic GM or recombinant farmer Elderly wellness consultant Memory augmentation surgeon 'New science' ethicist Space pilots, tour guides and architects Vertical farmers. Climate change reversal specialist Quarantine enforcer Weather modification police Virtual lawyer. Classroom avatar manager Alternative vehicle developers Narrowcasters. Waste data handler Virtual clutter organizer. Time broker/Time bank trader. Social 'networking' worker Branding managers Matchmakers Dealers Top 20 new professions (as new holistic products, not only skills) 1.Plumber- electrician-housebuilder? 2. ??? 3. ??? 4. ???
  • 13. Biography of Sari Gustafsson Position: Organization: Principal / Managing Director Porvoo international College (Point College) Address: Email: Telephone/Mobile: Opistokuja 1, FI-06100 Porvoo, Finland sari.gustafsson@pointcollege.fi +358 45 657 7892 Professional background: Education Research & Development Evaluation Organizational Change Organizational Structures and System Development Leadership and Management Education: - M. Educ. / University of Turku 1989 - Project Management and Quality Management / Net Effect Ltd 2000 - Degree in Educational Management and Administration / BOE/Opeko 2000 - Specialist vocational qualification in Leadership / IUKKY 2004 - Degree in Cooperation between educational institutions and working life / University of Helsinki 1995 - Degree in Anticipation and forecasting vocational skills and needs of working life /Salpaus Further Education / 2003 Work experience: 2012  2010 – 2012 2006 – 2010 2005 – 2006 1998 – 2005 3.12.2013 Principal / Managing Director Porvoo International College Ltd Manager Ramboll Management Consulting Ltd Director Net Effect Ltd Development Manager University of Helsinki, Alexander Institute Vice Principal, Development Manager Intermunicipal Federation of Education in Eastern Uusimaa