Why web 2.0 matters to construction in today's property and construction industries
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Presentation by Paul Wilkinson in Pecha Kucha session at Be2camp East in Chelmsford, Essex, UK, on 29 April 2010
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Why web 2.0 matters to construction in today's property and construction industries
- 1. Why Web 2.0 matters in today’s property and construction industries Paul Wilkinson (pwcom.co.uk)
- 8. (Photos: Meir Sadan on Flickr ; kpwerker on Flickr Web 1.0 was about … Web 2.0 is about … reading writing
- 9. Web 1.0 was about … Web 2.0 is about … companies communities
- 10. Web 1.0 was about … Web 2.0 is about … one-way two-way
- 11. Web 1.0 was about … Web 2.0 is about … lecture conversation
- 12. Web 1.0 was about … Web 2.0 is about … advertising word-of-mouth
- 13. Web 1.0 was about … Web 2.0 is about … owning sharing
- 14. … so what’s changed? Rethink Marketing!
- 15. Traditional B2B marketing was Marketing 2.0 is becoming … tactical more strategic
- 16. Traditional B2B marketing was often mainly promotion Marketing 2.0 is becoming … 4 (or 5) P’s
- 17. Traditional B2B marketing was Marketing 2.0 is becoming … what the marketing dept did any/all parts of the organisation
- 18. Traditional B2B marketing was Marketing 2.0 is becoming … short-term long-term
- 19. Traditional B2B marketing was Marketing 2.0 is becoming … static mobile
- 20. Paul Wilkinson (pwcom.co.uk) “ The only thing worse than being talked about is not being talked about.”
Editor's Notes
- US survey (BtoB/ANA) : Facebook is the most-used social media site overall (74%), and enjoys high use among b-to-b marketers (60%).
- 1 out of every 350 website visits in the UK comes from Twitter as a source It’s the 30th biggest source of traffic in the UK 300,000 new users sign up per day Approximately 60% of them are coming from outside the U.S Twitter receives 180 million unique visitors per month 75% of Twitter traffic comes from third-party applications 60% of all tweets come from third-party apps Since the new Blackberry application was launched, it has accounted for 7 to 8% of new sign There are 600 million search queries on Twitter per day There are over 100,000 Twitter applications Twitter gets 3 billion requests a day through its API 37% of active Twitter users use their phone to tweet
- US survey (BtoB/ANA) : 81% of b-to-b marketers cited LinkedIn, compared with just 25% of the b-to-c marketers.
- If you spoke to people as advertisers do, you’d quickly get a punch in the mouth
- Owning content. Locking it down so that you retained control Example: use of PDFs to Making content more accessible – also improves search engine performance
- Moving from tactical to strategic
- From promotional focus to 4Ps Product (or service), price, place and promotion Now 4Ps, plus People / Participation
- Customer service, niche experts, CEO, etc, etc
- Long tail.
- Content delivered in one form to one place – now content delivered in multiple forms anywhere, anytime (Martini)