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COMMERCIAL IN CONFIDENCE
                                                        © ResidentsHQ 2008




An overview of our proposition
  Building vibrant, sustainable and efficiently managed communities
                                                      October 2008
Contents

1. Background
2. Benefits of joining ResidentsHQ
3. Demonstration
4. Case Study
5. Press coverage




2   COMMERCIAL IN CONFIDENCE
1. ResidentsHQ background




3   COMMERCIAL IN CONFIDENCE
Our vision, services and the market context
                                                 http://www.ResidentsHQ.com
    Our Vision
    Our vision is to help modern residential
    developments transition into vibrant,
    sustainable and efficiently managed
    communities.

    Our Services
    We host a private, password-protected
    ResidentsHQ social networking website
    for each development that registers with
    us. This website makes it easy for
    residents to interact with each other and
    their development’s management.

    The Market Context
    ResidentsHQ has been founded in
    response to two market trends: 1) the
    desire to build vibrant communities in the
    growing number of high density dwellings;
    and 2) the increasing complexity of
    managing communications to residents in
    ever larger developments.
4       COMMERCIAL IN CONFIDENCE
2. Benefits of joining ResidentsHQ




5   COMMERCIAL IN CONFIDENCE
Why join ResidentsHQ?

                Benefits to Residents                       Benefits to Residents’ Committees
    We make it easy for residents to interact            We make it easy for residents’ committees
    with each other and form communities, by:            to communicate with residents, by:
      •   Viewing personal profiles of other residents     • Posting announcements to residents
      •   Organising clubs and events                      • Sharing important documents (eg minutes)
      •   Sharing reviews of local businesses              • Allowing residents to easily get in touch
      •   Listing goods in the local marketplace
                                                         We make it easy for residents’ committees
      •   Discussing news in an online forum
                                                         to consult with residents, by facilitating
      •   Arranging car sharing
                                                         online surveys and discussions.


      Benefits to Management Companies                             Benefits to Developers
    We support management companies, by:                 We support developers, by:
      • Proving an efficient channel for                   • Providing an efficient communication (and
        communicating with residents                         marketing) channel with residents
      • Quantitatively assessing the performance of        • Improving resident satisfaction & addressing
        services provided to residents through online        the Calcutt Review recommendations
        surveys                                            • Increasing sales by demonstrating
      • Reducing the overhead of managing in-                community spirit/vibrancy in developments
        house built residents’ websites



6    COMMERCIAL IN CONFIDENCE
3. ResidentsHQ demonstration




7   COMMERCIAL IN CONFIDENCE
Log-in page


    Each development has
    its own private
    ResidentsHQ website




    Access is restricted to
    residents only, with
    passcodes provided by
    post to ensure
    authenticity




8     COMMERCIAL IN CONFIDENCE
Profile page

    Residents can add a
    personal profile to help
    neighbours with common
    interests get in touch




    Residents can contact
    each other via secure
    internal e-mail

9     COMMERCIAL IN CONFIDENCE
Clubs and events page

     Residents can organise
     one-off or recurring
     clubs and events and
     view which residents
     will be attending




10     COMMERCIAL IN CONFIDENCE
Reviews page


     Residents can review local
     businesses in a range of
     categories




     Reviews help residents pick
     businesses who have been
     recommended by their
     neighbours




11     COMMERCIAL IN CONFIDENCE
Estate management page



      Estate management* can
      post announcements for
      residents to view




      Residents can easily get in
      contact with estate
      management

      Estate management can
      gauge residents opinions
      through online surveys
* Estate management includes the management
company or the residents’ committee

 12       COMMERCIAL IN CONFIDENCE
Forum page


     Residents can add or
     participate in online forum
     threads - residents disclose
     real names to help keep the
     discussion constructive




13     COMMERCIAL IN CONFIDENCE
Today’s news page

     Each day residents are
     provided with a personal
     ‘today’s news’ update with the
     latest ‘resident generated
     content’ to keep them coming
     back to the website




14     COMMERCIAL IN CONFIDENCE
4. Case Study




15   COMMERCIAL IN CONFIDENCE
ResidentsHQ at Royal Arsenal

ResidentsHQ launched at Royal Arsenal in June 2008 – a flagship Berkeley Homes
development with 1,000 properties.


                                We have achieved some outstanding results:
                                     •   480+ residents have signed-up to ResidentsHQ
                                         already
                                     •   80 residents on average log-in to ResidentsHQ
                                         each day
                                     •   Residents are initiating a range of community
                                         activities, including: a running club, football club,
                                         mothers/toddlers group, poker night and party in
                                         the local park
                                     •   The Residents’ Committee and Management
                                         Company are able to engage residents in a much
                                         more effective and convenient manner
                                     •   Applications to join the Residents’ Committee have
                                         increased




16   COMMERCIAL IN CONFIDENCE
5. Press coverage




17   COMMERCIAL IN CONFIDENCE
ResidentsHQ in the press

ResidentsHQ launched to the press at the start of January 2008 and continues to be
featured in the national, property and technology media.




Home on the web
February 1, 2008
You've bought your nice new-build flat in a spanking-
new development, so the next thing is to meet the
neighbours. In this modern age it is not as simple as
knocking on doors and asking for a spoonful of sugar.
No, the new way to meet the neighbours is via the
internet. www.residentshq.com is a social networking
service aiming to help residents in large developments
by making it easy for them to meet each other and build
local communities. You can view personal profiles of
fellow residents or set up clubs. Residents' associations
can use the site to post announcements or minutes of
meetings and generally keep in touch with members.
                                                            …




18        COMMERCIAL IN CONFIDENCE

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Residents Hq An Overview

  • 1. COMMERCIAL IN CONFIDENCE © ResidentsHQ 2008 An overview of our proposition Building vibrant, sustainable and efficiently managed communities October 2008
  • 2. Contents 1. Background 2. Benefits of joining ResidentsHQ 3. Demonstration 4. Case Study 5. Press coverage 2 COMMERCIAL IN CONFIDENCE
  • 3. 1. ResidentsHQ background 3 COMMERCIAL IN CONFIDENCE
  • 4. Our vision, services and the market context http://www.ResidentsHQ.com Our Vision Our vision is to help modern residential developments transition into vibrant, sustainable and efficiently managed communities. Our Services We host a private, password-protected ResidentsHQ social networking website for each development that registers with us. This website makes it easy for residents to interact with each other and their development’s management. The Market Context ResidentsHQ has been founded in response to two market trends: 1) the desire to build vibrant communities in the growing number of high density dwellings; and 2) the increasing complexity of managing communications to residents in ever larger developments. 4 COMMERCIAL IN CONFIDENCE
  • 5. 2. Benefits of joining ResidentsHQ 5 COMMERCIAL IN CONFIDENCE
  • 6. Why join ResidentsHQ? Benefits to Residents Benefits to Residents’ Committees We make it easy for residents to interact We make it easy for residents’ committees with each other and form communities, by: to communicate with residents, by: • Viewing personal profiles of other residents • Posting announcements to residents • Organising clubs and events • Sharing important documents (eg minutes) • Sharing reviews of local businesses • Allowing residents to easily get in touch • Listing goods in the local marketplace We make it easy for residents’ committees • Discussing news in an online forum to consult with residents, by facilitating • Arranging car sharing online surveys and discussions. Benefits to Management Companies Benefits to Developers We support management companies, by: We support developers, by: • Proving an efficient channel for • Providing an efficient communication (and communicating with residents marketing) channel with residents • Quantitatively assessing the performance of • Improving resident satisfaction & addressing services provided to residents through online the Calcutt Review recommendations surveys • Increasing sales by demonstrating • Reducing the overhead of managing in- community spirit/vibrancy in developments house built residents’ websites 6 COMMERCIAL IN CONFIDENCE
  • 7. 3. ResidentsHQ demonstration 7 COMMERCIAL IN CONFIDENCE
  • 8. Log-in page Each development has its own private ResidentsHQ website Access is restricted to residents only, with passcodes provided by post to ensure authenticity 8 COMMERCIAL IN CONFIDENCE
  • 9. Profile page Residents can add a personal profile to help neighbours with common interests get in touch Residents can contact each other via secure internal e-mail 9 COMMERCIAL IN CONFIDENCE
  • 10. Clubs and events page Residents can organise one-off or recurring clubs and events and view which residents will be attending 10 COMMERCIAL IN CONFIDENCE
  • 11. Reviews page Residents can review local businesses in a range of categories Reviews help residents pick businesses who have been recommended by their neighbours 11 COMMERCIAL IN CONFIDENCE
  • 12. Estate management page Estate management* can post announcements for residents to view Residents can easily get in contact with estate management Estate management can gauge residents opinions through online surveys * Estate management includes the management company or the residents’ committee 12 COMMERCIAL IN CONFIDENCE
  • 13. Forum page Residents can add or participate in online forum threads - residents disclose real names to help keep the discussion constructive 13 COMMERCIAL IN CONFIDENCE
  • 14. Today’s news page Each day residents are provided with a personal ‘today’s news’ update with the latest ‘resident generated content’ to keep them coming back to the website 14 COMMERCIAL IN CONFIDENCE
  • 15. 4. Case Study 15 COMMERCIAL IN CONFIDENCE
  • 16. ResidentsHQ at Royal Arsenal ResidentsHQ launched at Royal Arsenal in June 2008 – a flagship Berkeley Homes development with 1,000 properties. We have achieved some outstanding results: • 480+ residents have signed-up to ResidentsHQ already • 80 residents on average log-in to ResidentsHQ each day • Residents are initiating a range of community activities, including: a running club, football club, mothers/toddlers group, poker night and party in the local park • The Residents’ Committee and Management Company are able to engage residents in a much more effective and convenient manner • Applications to join the Residents’ Committee have increased 16 COMMERCIAL IN CONFIDENCE
  • 17. 5. Press coverage 17 COMMERCIAL IN CONFIDENCE
  • 18. ResidentsHQ in the press ResidentsHQ launched to the press at the start of January 2008 and continues to be featured in the national, property and technology media. Home on the web February 1, 2008 You've bought your nice new-build flat in a spanking- new development, so the next thing is to meet the neighbours. In this modern age it is not as simple as knocking on doors and asking for a spoonful of sugar. No, the new way to meet the neighbours is via the internet. www.residentshq.com is a social networking service aiming to help residents in large developments by making it easy for them to meet each other and build local communities. You can view personal profiles of fellow residents or set up clubs. Residents' associations can use the site to post announcements or minutes of meetings and generally keep in touch with members. … 18 COMMERCIAL IN CONFIDENCE