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Online: the rise and rise (updated AEC Web 2.0 presentation)

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pwcom.co.uk Ltd
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social media for architecture, engineering and construction - an updated version of CIMCIG presentation. Created by Paul Wilkinson, June 2009

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Online: the rise and rise Paul Wilkinson
Who am I? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
‘ pre-web’ PR and marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 1.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 1.5 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 – aka: social media ,[object Object],[object Object],[object Object],[object Object],[object Object],(Sources: Wikipedia ; Kaizo)
Web 1.0 vs. Web 2.0 (Sources: Joe Drumgoole’s Copacetic ; Darrenbarefoot.com 2006 ) Web 1.0 was about … Web 2.0 is about … reading writing companies communities one-way two-way lecture conversation advertising word-of-mouth owning sharing
Web 1.0 vs. Web 2.0 Trad’l marketing/PR was about … Marketing/PR 2.0 is increasingly … B2C B2B B2C2B B2i2B one-to-many monologue control of message control of media many-to-many (C2C) dialogue user-generated content user self-publishing
Web 2.0 – a lightning tour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Wisdom of crowds”
Web 2.0 – a lightning tour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 – a lightning tour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 – putting it all together
[object Object],[object Object],[object Object],[object Object],Web 2.0 – putting it all together
Why does Web 2.0 matter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Sources: Ofcom, ComScore, BBC, LinkedIn – all 2008 )
Embracing Web 2.0 ,[object Object],[object Object],[object Object],[object Object]
Embracing Web 2.0 - Audit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
audit - Crittall Windows ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
audit - Crittal Windows (misspelt) ,[object Object],[object Object],[object Object],[object Object]
Embracing Web 2.0 - Engage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Embracing Web 2.0 - Influence ,[object Object],[object Object],[object Object],[object Object],[object Object]
Embracing Web 2.0 – some advice ,[object Object],[object Object],[object Object],[object Object],[object Object]
Embracing Web 2.0 - ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why does Web 2.0 matter? ,[object Object]
Online: the rise and rise [email_address] http://www.pwcom.co.uk Twitter: @EEPaul Tel: 020 8858 1104, mob 07788 445920 To find out more…

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Online: the rise and rise (updated AEC Web 2.0 presentation)

  • 1. Online: the rise and rise Paul Wilkinson
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  • 8. Web 1.0 vs. Web 2.0 (Sources: Joe Drumgoole’s Copacetic ; Darrenbarefoot.com 2006 ) Web 1.0 was about … Web 2.0 is about … reading writing companies communities one-way two-way lecture conversation advertising word-of-mouth owning sharing
  • 9. Web 1.0 vs. Web 2.0 Trad’l marketing/PR was about … Marketing/PR 2.0 is increasingly … B2C B2B B2C2B B2i2B one-to-many monologue control of message control of media many-to-many (C2C) dialogue user-generated content user self-publishing
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  • 25. Online: the rise and rise [email_address] http://www.pwcom.co.uk Twitter: @EEPaul Tel: 020 8858 1104, mob 07788 445920 To find out more…