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Online: The rise and rise (CIMCIG presentation, February 2009)

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pwcom.co.uk Ltd
pwcom.co.uk Ltd

Presentation to CIMCIG conference, Building Centre, London on 11 February 2009 by Paul Wilkinson. Looks at potential importance of Web 2.0 as part of the PR/marketing communications mix for construction businesses - particularly in a recession

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Online: the rise and rise Paul Wilkinson
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
‘ Before web’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 1.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 1.5 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 – aka: social media ,[object Object],[object Object],[object Object],[object Object],[object Object],(Sources: Wikipedia ; Kaizo)
Web 1.0 vs. Web 2.0 (Sources: Joe Drumgoole’s Copacetic ; Darrenbarefoot.com 2006 ) sharing owning word-of-mouth advertising conversation lectures two-way one-way communities companies writing reading Web 2.0 is about … Web 1.0 was about …
Web 2.0 – a lightning tour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Wisdom of crowds”
Web 2.0 – a lightning tour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 – a lightning tour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 – putting it all together
[object Object],[object Object],[object Object],[object Object],Web 2.0 – putting it all together
Why does Web 2.0 matter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Sources: Ofcom, ComScore, BBC, LinkedIn – all 2008 )
Embracing Web 2.0 ,[object Object],[object Object],[object Object],[object Object]
Embracing Web 2.0 - Audit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
audit - Crittall Windows ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
audit - Crittal Windows (misspelt) ,[object Object],[object Object],[object Object],[object Object]
Embracing Web 2.0 - Engage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Embracing Web 2.0 - Influence ,[object Object],[object Object],[object Object],[object Object],[object Object]
Embracing Web 2.0 – some advice ,[object Object],[object Object],[object Object],[object Object],[object Object]
Embracing Web 2.0 - ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 3.0? ,[object Object],[object Object],[object Object]
Why does Web 2.0 matter? ,[object Object]
Online: the rise and rise [email_address] http://www.pwcom.wordpress.com Twitter: @EEPaul Tel: 020 8858 1104, mob 07788 445920 To find out more…

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Online: The rise and rise (CIMCIG presentation, February 2009)

  • 1. Online: the rise and rise Paul Wilkinson
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  • 7. Web 1.0 vs. Web 2.0 (Sources: Joe Drumgoole’s Copacetic ; Darrenbarefoot.com 2006 ) sharing owning word-of-mouth advertising conversation lectures two-way one-way communities companies writing reading Web 2.0 is about … Web 1.0 was about …
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  • 24. Online: the rise and rise [email_address] http://www.pwcom.wordpress.com Twitter: @EEPaul Tel: 020 8858 1104, mob 07788 445920 To find out more…