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Be2camp PR and Marketing for construction businesses in a Web 2.0 world

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PR and Marketing for construction businesses in a Web 2.0 world - presentation by Paul Wilkinson to Be2campnorth, Liverpool, 15 May 2009

BusinessTechnology
1 of 12
Online: the rise and rise Paul Wilkinson
‘ Before web’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 1.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 1.5 ,[object Object],[object Object],[object Object],[object Object]
Web 2.0 – aka: social media ,[object Object],[object Object],[object Object],[object Object],(Sources: Wikipedia ; Kaizo)
Web 1.0 v Web 2.0 (Sources: Joe Drumgoole’s Copacetic ; Darrenbarefoot.com 2006 ) sharing owning word-of-mouth advertising conversation lectures two-way one-way communities companies writing reading Web 2.0 is about … Web 1.0 was about …
Web 2.0 – a lightning tour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Wisdom of crowds”
Web 2.0 – a lightning tour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Wisdom of crowds”
Web 2.0 – a lightning tour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
audit - Crittall Windows ,[object Object],[object Object],[object Object],[object Object],[object Object]
audit - Crittal Windows (misspelt) ,[object Object],[object Object],[object Object]
Oscar Wilde ,[object Object]

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Be2camp PR and Marketing for construction businesses in a Web 2.0 world

  • 1. Online: the rise and rise Paul Wilkinson
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  • 6. Web 1.0 v Web 2.0 (Sources: Joe Drumgoole’s Copacetic ; Darrenbarefoot.com 2006 ) sharing owning word-of-mouth advertising conversation lectures two-way one-way communities companies writing reading Web 2.0 is about … Web 1.0 was about …
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