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© Enterprise Europe Network South West 2010




                                               Technology Road Mapping
                                              Enterprise Europe Network SW (EENSW)
                                               In cooperation with i-Nets South West
                                                  Wednesday 15th December 2010
© Enterprise Europe Network South West 2010




                                              Welcome


                                     Jim Payton
                                EENSW Innovation Adviser
© Enterprise Europe Network South West 2010
© Enterprise Europe Network South West 2010




                        £13 M
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© Enterprise Europe Network South West 2010




           Focus for the day;
           • Satellite technologies
                       Location based services
                       Earth observation
                       Geo tagging
           • Assisted living
           • ?
© Enterprise Europe Network South West 2010




                                                     Programme
    10.00         Welcome Jim Payton, EENSW               13.30   Opportunity presentations

    10.10         Introduction to the day                 14.00   Feedback on ‘Where do we want to be?’
                  Trevor Gregory, IATP

    10.30         ‘State-of-the-art’ presentations        14.15   Develop themes into potential
                                                                  collaborative activity
    11.15         Open forum ‘State-of-the-art’
                                                          15.15   Break
    11.35         Break
                                                          15.30   Feedback from workgroups
    11.45         Feedback on ‘State-of-the-art’
                                                          16.00   Evaluate go/no go projects
    12.00         Where do we want to be?
                                                          16.30   Closing remarks
    12.10         Open forum ‘Where do we want to be?’            Trevor Gregory/Jim Payton

    12.30         Lunch
© Enterprise Europe Network South West 2010




                                Introduction to the day
                                              Trevor Gregory
                                               IATP Limited

           • Introduce yourselves

           • Introduction of the facilitators

           • Technology Road Mapping

           • Objectives and benefits

           • What next?
© Enterprise Europe Network South West 2010




                              Technology Road Mapping
    •    Is an initiative NOT an event
    •    Is a business-driven process
    •    Is used to identify current and future market opportunities
    •    Can be used on a business unit, business, sector/technology
         (local, regional, national, EU/International) level
    •    Drives and facilitates OPEN innovation
    •    Helps to articulate technology strategy at all levels
    •    Is used to enhance competitiveness and stimulate business
         growth
    •    Is inclusive and encourages collaboration across organisations
© Enterprise Europe Network South West 2010

   Header here
    Technology
   Roadmapping
                              Technology exchange
                                  opportunity                                  Technology   TECHNOLOGY      National/EU
                                                                               Needs/gap       ROAD             SET
                                                                                analysis       MAP(S)
                                                                                                             strategies




        Define                                                                                            Collaborative
                        Technology            Technological     Scientific    Research      Research
    current/future                                                                                         Research
        needs            platforms             capabilities    capabilities   challenges    strategy        activity




                                                    Knowledge exchange
                                                        opportunity




                                                                                     Established      Basic
                                                                                     knowledge      research




                                                                                                   © Trevor Gregory April 2010
© Enterprise Europe Network South West 2010




                                              Objectives/benefits
    •    OVERALL: Be part of an OPEN INNOVATION community and identify many
         opportunities for business growth.
    •    SHORT TERM: Opportunity for commercial gain through ‘local’ B2B technology
         exchange e.g. licensing of a technology between companies.
    •    SHORT TERM: Opening of opportunities in the EU through commercial and
         technology agreements, facilitated/brokered by EENSW.
    •    SHORT TERM: Opportunity to acquire knowledge from a ‘local’ university, and
         establish a collaborative relationship.
    •    MEDIUM TO LONG TERM: Identify opportunities for collaborative contract
         research activity.
    •    LONG TERM: Define and participate in collaborative RTD funded locally or
         nationally.
    •    LONG TERM: Participate in collaborative RTD projects funded by the EC, and
         involving EU business and knowledge base partners.
© Enterprise Europe Network South West 2010




                                              What next?

           •    ‘State of the art’ – Where are we now?
           •    Where do we want to be?
           •    How are we going to get there?
           •    Who/what is going to help us get there?
© Enterprise Europe Network South West 2010




                                              Pat Norris
                                              LogicaUK
Location Based Services,
geo-tagging/tracking and
space technologies
Pat Norris
Technology Road Mapping workshop
Lakewood Conference Centre, 15th Dec. 2010
Location Based Services,
  geo-tagging/tracking

  - “positioning” services


Source:     A Space Innovation & Growth Strategy 2010 to 2030
            Markets & Wealth Creation Report
            http://www.spaceigs.co.uk/
Business using satellites

Space industry forecast global revenue by main programme type




© Logica 2010. All rights reserved   Pat Norris - LBS, geo-tagging/tracking & space technologies   No. 16
TomTom, Garmin, BlackBerry, iPhone, etc




Personal Navigation Device
Sales in Europe




The UK has the second largest market for PNDs in Europe after Germany,
with approximately 4 million units sold in 2008.

The estimated value added to the UK economy from PND sales in 2008 was over
£150 million on a revenue base of £532 million

© Logica 2010. All rights reserved   Pat Norris - LBS, geo-tagging/tracking & space technologies   No. 17
How GPS (and soon Galileo) works




Principle of satellite
navigation*




 Outdoors – not shadowed by tall buildings, mountains or vegetation

* from Watching Earth from Space by Pat Norris, published Nov 2010
         available online from www.whsmith.co.uk, www.amazon.co.uk, etc.
© Logica 2010. All rights reserved   Pat Norris - LBS, geo-tagging/tracking & space technologies   No. 18
Space Market Derived Services Segregation




© Logica 2010. All rights reserved   Pat Norris - LBS, geo-tagging/tracking & space technologies   No. 19
LBS, geo-tagging, tracking

Location Based Services (LBS)
• traditionally phone-based
Geo-tagging
• asset id and location can be checked
Tracking
• geo-tagging info sent to “tracker” by phone or radio
General trends:
• apps on iPhone, Symbian devices, etc
• emergency services want mobiles to have satnav
• in-car navigation devices interchangeable or interoperable with
  hand-held devices
   • made possible by 3 technologies: (1) satnav, (2) digital maps, (3) route
     optimisation algorithms
• digital road/thematic maps proliferating (still rare in developing
   world)
© Logica 2010. All rights reserved   Pat Norris - LBS, geo-tagging/tracking & space technologies   No. 20
Market categories/trends
• Single largest anticipated user group will be individuals using satnav
   • as part of an integrated mobile phone based handset
   • where location information is closely integrated into a wide number of
     applications, from route directions to locating friends or services (such as
     restaurants) in real-time
• there will be miniature tracking devices in various sizes & forms on
   most items, assets, people & animals (domestic or wild) world-wide
   • either in transit or in warehouses or naturally mobile
• there will be a proliferation of services associated with locating and
  tracking items, people and animals of interest
• there will be greater automation of personal guidance and navigation
  solutions
   • integrated into a wide range of applications to improve public life
• health care will be improved
   • persons can be tracked and security improved by the ability to know where
     things are at any time
• growth is also anticipated in location based advertising
© Logica 2010. All rights reserved   Pat Norris - LBS, geo-tagging/tracking & space technologies   No. 21
Breakdown of global location-based market (2005)

• Consumer: €4.4 billion                                              • Road: €7.8 billion
   • personal LBS: €3.85B                                                 • telematics & ADAS: €5.4B
   • outdoor recreation: €0.29B                                           • fleet management: €2.45B
   • leisure vessels: €0.1B                                           • Professional: €4.2 billion
   • general aviation: €0.13B                                             • precision agriculture &
• Transport: €0.6 billion                                                   fisheries: €0.9B
   • maritime: €0.13B                                                     • surveying: €1.9B
   • rail: €0.03B                                                         • workforce & asset
                                                                            management: €1.1B
   • civil aviation: €0.41B
• Government: €0.4 billion
   • defence: €0.39B
   • public safety: n/a



© Logica 2010. All rights reserved   Pat Norris - LBS, geo-tagging/tracking & space technologies       No. 22
Safety critical

• There will be important applications to improve safety in the
   transport networks
   • for collision avoidance and closer running of assets
   • leading to improved fuel efficiency and reduced delays
   • aviation, marine, road, rail
• greater use of vehicle automation and control
   • high accuracy, high integrity safety critical guidance required in real time
   • necessitating very fast relay and position processing capability
• greater integration of satnav in vehicles
   • offering intelligent communication between vehicles
   • aiding route planning and traffic flows
• satnav devices are integral to future road tolling systems
• the rail sector has adopted satnav devices
   • for basic train management and tracking activities


© Logica 2010. All rights reserved   Pat Norris - LBS, geo-tagging/tracking & space technologies   No. 23
Safety critical users

High reliability service (partially funded by the aviation sector)
• ancillary information relayed to users via telecom satellite (or via
  internet or mobile phone for less critical users)
• aviation-quality service in Europe (soon), USA, Japan, India (soon)




© Logica 2010. All rights reserved   Pat Norris - LBS, geo-tagging/tracking & space technologies   No. 24
Space infrastructure

• The European Union has invested in and developed the Galileo
   programme
   • due to be in a semi-operational state by 2014
   • Galileo will improve both signal availability and capability
   • compatible with the GPS system
• GPS is also due to be upgraded before 2020
   • GPS-III standard will be similar to the operational mode of Galileo
   • increasing the integration between the two systems, whilst allowing them
     to be operationally separate
• Russia’s GLONASS system is also undergoing a major upgrade
   • which will ultimately bring it closer to GPS in terms of signal design
   • mass market devices now beginning to appear
• China is also developing the Beidou global positioning system
   • which will provide even more signal availability and redundancy
   • India & Japan developing regional systems

© Logica 2010. All rights reserved   Pat Norris - LBS, geo-tagging/tracking & space technologies   No. 25
Space
Technologies
Space Technologies

Materials, components and equipment require certain features if they
  are to work in space, e.g.:
• work in vacuum: lubricants, coatings, adhesives….
• work in zero gravity: mechanical devices, CD-drives, pumps….
• resist X/UV-rays, charged particles, etc.
• cope with temperature changes from -150°C to +200°C
• survive severe shaking and g-forces at launch
• work untended for up to 15 years
• low weight, power consumption, volume and thermal dissipation
The overall market is an order of magnitude smaller than the services
sector discussed previously
• but offers opportunities for companies used to dealing with high
  integrity engineering



© Logica 2010. All rights reserved   Pat Norris - LBS, geo-tagging/tracking & space technologies   No. 27
Space Technologies

The technical, quality and management standards for space
technologies are addressed in a set of special standards:
• European Cooperation for Space Standardisation (ECSS),
  http://www.ecss.nl/
The standard that defines the acceptable materials for use in space
equipment is:
• ECSS-Q-70-71A rev. 1: Data for selection of space materials and
  processes (available on the ECSS website)
A list of the types of equipment of use in space programmes is defined
in a European Space Agency document:
• ESA Technology Tree:
  http://www.czechspace.cz/cs/system/files/ESA_Tech_Tree_v2.1.xls
Note: that document omits many of the items relevant to the launcher
phase (rocket motors and fuels).



© Logica 2010. All rights reserved   Pat Norris - LBS, geo-tagging/tracking & space technologies   No. 28
Thank you
                  Pat Norris
                  www.pat-norris.com


Logica Office Park, Springfield Drive, Leatherhead, Surrey KT22 7LP, United Kingdom       www.logica.com
Contact: Pat Norris T: +44 (0) 1372 759 056 E: pat.norris@logica.com


Logica is a business and technology service company, employing 39,000 people. It provides business consulting, systems integration and outsourcing to
clients around the world, including many of Europe's largest businesses. Logica creates value for clients by successfully integrating people, business and
technology. It is committed to long term collaboration, applying insight to create innovative answers to clients’ business needs. Logica is listed on both the
London Stock Exchange and Euronext (Amsterdam) (LSE: LOG; Euronext: LOG). More information is available at www.logica.com
© Enterprise Europe Network South West 2010




                                               Alan Smith
                                              AZ-Technology
© Enterprise Europe Network South West 2010
© Enterprise Europe Network South West 2010




                                  AEROSPACE                  AUTOMOTIVE




             SECURITY                                                       MARINE

                                              LOCATION BASED SERVICES
                                                    GEO TAGGING
                                                EARTH OBSERVATION

          ENVIRONMENT                                                        RAIL




                             COMMUNICATION
                                                              AGRICULTURE
                                  S
© Enterprise Europe Network South West 2010
© Enterprise Europe Network South West 2010




                                GLOBAL CORE GNSS MARKET BY SEGMENT
                                     (cumulated revenues 2010-2020)




                                              Total: €1,260 billion
© Enterprise Europe Network South West 2010




                   EU SHIPMENTS AND PENETRATION OF GNSS DEVICES
                                            250

                                                         Road
                Shipments (million units)


                                            200
                                                         LBS


                                            150




                                            100




                                             50




                                             0
                                                  2010     2012   2014   2016   2018   2020
© Enterprise Europe Network South West 2010




                         Football                    Flea     Hair     Red blood            Virus           Buckyball
                          (22cm)                    (1mm)    (80 m)
                                                                μ      cell (7 m)
                                                                              μ           (150nm)            (0.8nm)




                        1m          10-1m   10-2m   10-3m   10-4m     10-5m       10-6m    10-7m    10-8m   10-9m       10-10m



                        1m                           1mm                          1 m
                                                                                    μ
                                                                                    μ
                                                                                    μ
                                                                                    μ       100nm            1nm




                        100nm               80nm            60nm                  40nm              20nm                 1nm




                                                                              Sunscreen TiO2                        DNAstrand
                                                                                 (35nm)                               (2nm)
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© Enterprise Europe Network South West 2010
© Enterprise Europe Network South West 2010




 PROJECTED SHIPMENTS OF GNSS DEVICES IN THE AVIATION SECTOR


                                                           annu   m
                                                  +5 % per                     147
   Shipments (thousands of units)




                                                                        135
                                                                  123
                                                    112
                                           103
                                    94
                                                                                      Europe
                                                                                      North America
                                                                                      Rest of World




                                    2010   2012    2014       2016      2018   2020
© Enterprise Europe Network South West 2010




                        AVIATION VALUE CHAIN: increasing reliance on on-board solutions



                                                                                         Air Navigation
                               Device             Aircraft        Airlines /Aircraft
                                                                                        Service Providers           Airports
                            manufacturers       manufacturers          owners
                                                                                             (ANSP)


                          Commercial                             Main airline
                          aviation            Commercial         alliances             Main organisations
    Example companies




                          •Honeywell (US)     aviation           •Oneworld             •Civil Air
                          •Rockwell Collins   •Airbus (EU)       •SkyTeam              Navigation
                                                                                                              Main categories
                          (US)                •Boeing (US))      •Star Alliance        Services
                                                                                                              •International
                          •Thales Avionics                                             Organisation
                                                                                                              airports
                          (FR)                General aviation   General aviation      (CANSO)
                                                                                                              •Regional airports
                                              •Cessna (US)       •Aircraft Owners      •International Civil
                                                                                                              •Private airports
                          General aviation    •Dassault (FR)     and Pilots            Aviation
                          •Garmin (US)        •Embraer (BR)      Association           Organisation
                          •Honeywell (US)     •Piper (US)        (AOPA)                (ICAO)
© Enterprise Europe Network South West 2010




                 UK SPACE TURNOVER BY APPLICATION 2008/2009
© Enterprise Europe Network South West 2010




   HYLAS 1 is a hybrid Ka Band/Ku Band satellite with European coverage. The
   satellite will be used mainly to provide broadband Internet access and to distribute
   and broadcast High Definition Television (HDTV).
© Enterprise Europe Network South West 2010




                     UK SPACE TURNOVER BY APPLICATION 2008/2009
© Enterprise Europe Network South West 2010
© Enterprise Europe Network South West 2010




                                              • Nano-sensors


                                              • Novel energy production
                                                and storage


                                              • General electronics
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© Enterprise Europe Network South West 2010




                                    management
                      and ca pacity
                 Flow
© Enterprise Europe Network South West 2010
© Enterprise Europe Network South West 2010




                               EU PND SHIPMENTS (millions of units)

                                                                 m
                                                              nu
                                                           an
                                                      p er           19
                                                  %
                                              + 55       15




                                     3


                                  2005                  2007         2009
© Enterprise Europe Network South West 2010




                       PND VALUE CHAIN: increasing importance of content




                        Chipset                                     Map data      Other content
                                               Device vendors
                      manufacturers                                 providers       providers




                                              Garmin (US)
  Example companies




                      SIRF-CSR                                                   ViaMichelin
                         (US)                                   Navteq (US)          (F)
                                               TomTom
                                                 (NL)
                      Broadcom                                  Tel Atlas (NL)   TomTom’s
                         (US)                                                      (NL)
                                              MiTAC (TW)
© Enterprise Europe Network South West 2010
© Enterprise Europe Network South West 2010




                                                                          European Automotive Research Partners Association




                                              European Road Transport
                                              Research Advisory Council
© Enterprise Europe Network South West 2010




  Traffic      2020: Telematics and traffic management enable congestion and stress free highway driving
© Enterprise Europe Network South West 2010
© Enterprise Europe Network South West 2010
© Enterprise Europe Network South West 2010
© Enterprise Europe Network South West 2010




                                                 On-board navigation and
                                              communication systems including:

                                                •   Logs
                                                •   Depth sounders
                                                •   Radar
                                                •   Sonar
                                                •   GPS
                                                •   Satcoms
                                                •   VHF/DSC
                                                •   Autopilot


                                                 Structural health monitoring
© Enterprise Europe Network South West 2010
© Enterprise Europe Network South West 2010
© Enterprise Europe Network South West 2010




                                              Improve traffic operation and timetabling:

                                                    • Increases in capacity
                                                    • Co-ordination of services
                                                    • Reduction in costs

                                              Improved security:

                                                    •   Nanotechnology
                                                    •   Innovative technologies
                                                    •   Advanced communications use
                                                    •   Passengers’ mobile phones
                                                    •   Satellite based location
                                                    •   Contact-less cards
© Enterprise Europe Network South West 2010
© Enterprise Europe Network South West 2010




         SHIPMENTS OF GNSS DEVICES IN THE AGRICULTURE SECTOR


                                                                              m
                                                                        a nnu            105
                                                                    per
                Shipments of GNSS-enabled devices



                                                                %
                                                            +26                    93
                       (thousands of units)




                                                                         75

                                                            59
                                                                                                            Europe
                                                     42
                                                                                                            Rest of World




                                                    2005   2006         2007      2008   2009
                                                                                                GNSS penetration in tractors
                                                    3%     3%            4%        5%    6%       installed base (EU only)
© Enterprise Europe Network South West 2010




           AGRICULTURE VALUE CHAIN: various business models and levels of
                                  integration



                                                                  Application       Tractor
                       Service providers      Device vendors
                                                                   providers      manufacturers




                      Omnistar, part                   Trimble (US)
  Example companies




                        of Fugro                                                  Claas (DE)
                       Group (NL)                     Hexagon (SE)

                       NavCom, a subsidiary of John
                                                                       John Deere (US)
                               Deere (US)
© Enterprise Europe Network South West 2010
© Enterprise Europe Network South West 2010




 SHIPMENTS AND PENETRATION OF GNSS-ENABLED MOBILE PHONES
                       WORLDWIDE

                                         1,000                                             80%

                                          875                                              70%
             Shipments (million units)




                                          750                                              60%




                                                                                                 Penetration (%)
                                          625                                              50%

                                          500                                              40%

                                          375                                              30%

                                          250                                              20%

                                          125                                              10%

                                            0                                              0%
                                                 2010   2012   2014   2016   2018   2020
© Enterprise Europe Network South West 2010




  LBS VALUE CHAIN: vertical integration by leading smartphone vendors



                            Chipset             Smartphone          Map data                               Application and
                                                                                    Application stores
                          manufacturers          vendors            providers                             content developers



                        Top 5 companies
    Example companies




                                                               Global map
                                             Top 5 companies
                        •Broadcom (US)                         providers            Major stores          Main categories
                                             •Nokia (Fl)
                        •SIRF/CSR (US-UK)                      •Navteq/Nokia (US-   •Apple: App store     •Navigation
                                             •RIM/Blackberry
                        •Texas Instruments                     Fl)                  (200,000 aps)         •Games
                                             (CA)
                        (US)                                   •TeleAtlas/TomTom    •Google: Android      •Information
                                             •Apple (US)
                        •Qualcomm (US)                         (NL)                 market (30,000 aps)   services
                                             •HTC (TW)
                        •ST                                    •Google (US)         •Nokia: Ovi Store     •Social networking
                                             •Samsung (KR)
                        Microelectronics
                        (CH)
© Enterprise Europe Network South West 2010




                                                 Mobile and wireless
                                              communications will play a
                                              central role in all aspects of
                                                European citizens’ lives
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© Enterprise Europe Network South West 2010
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© Enterprise Europe Network South West 2010




                          The SAC-D/Aquarius mission is to observe the Earth to obtain new information on climate
                               SAC-                                                             information
                          change, by measuring the surface salinity of the oceans. It will also be able to identify “hot
                          spots” on the ground, to collaborate in the elaboration of fire risk cartography and to measure
                          spots”                                                               cartography
                          soil humidity, to prevent and early detect floods and other natural catastrophes.
                                                                                      natural
© Enterprise Europe Network South West 2010
© Enterprise Europe Network South West 2010




                                                Since 1999, around 27,000 people have been
                                              released from prison early to serve out the
                                              remainder of their sentence ‘on the tag’

                                                Those eligible for electronic monitoring can
                                              be released from prison 'on the tag' between
                                              two and 12 weeks early
© Enterprise Europe Network South West 2010
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                                                I blame it on GPS
                                              myself: hardly anybody
                                               gets lost around here
                                                     anymore.
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                                              State-of-the-art
    • Introduction to the Crystal technology

    We would like you to consider the following:
    • Customers: Who are your current customers and how have their buying
      patterns changed in the last 12 months?
    • Market Trends: What have been the most significant trends in the
      marketplace over the last 12 months, and what have been the drivers of
      those changes?
    • Technologies: What new technologies have emerged in the last 3 years
      and from where have they emerged?
    • Sectors: Are you aware of established technologies in other sectors that
      may be transferable?
© Enterprise Europe Network South West 2010




                                              State-of-the-art



                                                 Feedback
© Enterprise Europe Network South West 2010




           •    ‘State of the art’ – Where are we now?
           •    Where do we want to be?
           •    How are we going to get there?
           •    Who/what is going to help us get there?
© Enterprise Europe Network South West 2010




                                                   Demographics (ageing population, global population)

                        S
                        S      1
                                    ocietal        Growth in crime (internationalism)
                                                   Communications growth (by people, more information)
                                                   Consumerism (growth in magnitude and choice)
                                                   Disasters (war, aids)
                                                   Electronic technologies


                        S
                        T
                        S
                        T      1
                                    echnological
                                                   Energy technology
                                                   Technologies to support renewable feedstocks
                                                   Smart materials and nanotechnologies
                                                   Advances in computing capacity and capability
                                                   World trade


                        E
                        S
                                                   Imbalance of rich versus poor

                        E
                        S      1
                                    conomic        Movement of capital
                                                   Greater global company competition
                                                   Rise of Asia-Pacific rim
                                                   Global warming


                        E
                        S
                                                   Pollution

                        E
                        S      1
                                    nvironmental   Natural and man-made disasters
                                                   Regulation and SHE
                                                   Zero effluent culture
                                                   Spread of nuclear and military technology
                                                   Declining UK influence

                         P
                         S
                         P
                         S      3
                                    olitical       Rise of new powers
                                                   War
                                                   International relations
© Enterprise Europe Network South West 2010
© Enterprise Europe Network South West 2010
© Enterprise Europe Network South West 2010
© Enterprise Europe Network South West 2010
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© Enterprise Europe Network South West 2010




     AVIATION VALUE CHAIN: increasing reliance on on-board solutions
                                                                                                         Air Navigation
                                               Device             Aircraft        Airlines /Aircraft
                                                                                                        Service Providers            Airports
                                            manufacturers       manufacturers          owners
                                                                                                             (ANSP)


                                          Commercial
                                                                                 Main airline
                                          aviation            Commercial
                      Example companies




                                                                                 alliances
                                          •Honeywell (US)     aviation                                 Main organisations
                                                                                 •Oneworld
                                          •Rockwell Collins   •Airbus (EU)                             •Civil Air Navigation
                                                                                 •SkyTeam                                      Main categories
                                          (US)                •Boeing (US))                            Services
                                                                                 •Star Alliance                                •International
                                          •Thales Avionics                                             Organisation
                                                                                                                               airports
                                          (FR)                General aviation                         (CANSO)
                                                                                 General aviation                              •Regional airports
                                                              •Cessna (US)                             •International Civil
                                                                                 •Aircraft Owners                              •Private airports
                                          General aviation    •Dassault (FR)                           Aviation
                                                                                 and Pilots
                                          •Garmin (US)        •Embraer (BR)                            Organisation (ICAO)
                                                                                 Association (AOPA)
                                          •Honeywell (US)     •Piper (US)




                                          • Increasing sophistication of avionics and specifically navigation systems

                                          • Robustness and integrity
                      Market trends




                                          • Reducing reliance on ground navigation infrastructure especially in General Aviation

                                          • Migration of navigation control from ground based infrastructure to on-board solutions
                                            such as GNSS, SBAS and other on-board sensors

                                          • Increasing reliance on on-board solutions for airport approaches
© Enterprise Europe Network South West 2010




    Technological Breakthroughs for Scientific Progress (TECHBREAK)

     How can fast evolving fields help the space sector?


                                              Photonics

                                              Nanotechnology

                                              Nuclear propulsion

                                              Robotics
© Enterprise Europe Network South West 2010




                   PND VALUE CHAIN: increasing importance of content

                                                   Chipset                                         Map data             Other content
                                                                          Device vendors
                                                 manufacturers                                     providers              providers




                                                                                                                    Market not
                         Example companies




                                                                      Main global map
                                                                        Garmin (US)                                 consolidated includes
                                              SIRF-CSR (US)
                                                                      providers acquired(US)
                                                                       TomTom (NL)
                                                                                     Navteq
                                                                                            by                      ViaMichelin (F)
                                                                                                                    many providers.
                                             Broadcom (US)            device vendors.Atlas (NL)
                                                                                    Tel                             TomTom’s (NL)
                                                                         MiTAC (TW)
                                                                                                                    Level of innovation is
                                                                      More detail being                             high with convergence
                                             Increased integration.
                                                                      provided e.g.Main global map
                                                                      Competition from 3-D.                         with internet and
                                                                                                                    Market not
                                                                                                                    consolidated includes
                                                                      smart phones.                                 many providers.
                                                                                            providers acquired by
                                                                                                                    mobile applications.
                         Market trends




                                             Independent chipset                            device vendors.
                                                                      Price erosion.                                Level of innovation is
                                             developers acquired.
                                                                      Updating still a detail being
                                                                      Differentiation
                                                                                        More
                                                                                                                    high with
                                                                                                                    convergence with
                                             TTFF is a concern                          provided e.g. 3-D.
                                             especially in urban      concern.
                                                                      through
                                                                      communication and
                                                                                                                    Services likely to
                                                                                                                    internet and mobile
                                                                                                                    applications.
                                             environments.                                  Updating still a
                                                                                                                    Services likely to differentiator.
                                                                                                                    become
                                                                      multimedia
                                                                                            concern.
                                                                      functionalities.
                                                                                                                    become differentiator.
© Enterprise Europe Network South West 2010




  LBS VALUE CHAIN: vertical integration by leading smartphone vendors

                                Chipset                  Smartphone                 Map data                                        Application and
                                                                                                         Application stores
                              manufacturers               vendors                   providers                                      content developers



                                                           • Increasing importance of application stores
      Example companies




                          Top 5 companies

                          •Broadcom (US)
                          •SIRF/CSR (US-UK)
                                                    •Nokia (Fl)as a competitive advantage store instrument to
                                                    Top 5 companies         Global map providers
                                                                            •Navteq/Nokia (US-Fl)   •Apple: App and
                                                                                                    Major store
                                                                                                                                 Main categories
                                                                                                                                 •Navigation
                                                    •RIM/Blackberry (CA)    •TeleAtlas/TomTom       (200,000 aps)
                          •Texas Instruments
                          (US)
                                                    •Apple (US)unlock customers
                                                                            (NL)                    •Google: Android
                                                                                                                                 •Games
                                                                                                                                 •Information services
                                                    •HTC (TW)               •Google (US)            market (30,000 aps)
                          •Qualcomm (US)
                          •ST Microelectronics             • Accepted business model based on revenue
                                                    •Samsung (KR)                                   •Nokia: Ovi Store
                                                                                                                                 •Social networking

                          (CH)
                                                               sharing
                                                           • Explosive growth of applications
                                                    • Highly competitive ,

                                                      market Good relations with developer community
                                                           •
                                                      innovative global     • Maps offered for free • Increasing importance of application stores as a
                          •Increasing integration                             (Google and Nokia)      competitive advantage and instrument to unlock
                          of technologies           • Leading companies     • Product innovation      customers
                                                           • Larger companies nowAccepted business model based on revenue
                                                                                                    • entering the arena of
      Market trends




                          •Acquisition of             integrating several     (3-D, detailed maps)
                          independent chipset         parts of the value    • New optimised           sharing
                          manufacturers by
                          semiconductor
                                                               application developmentsrelations with developer community
                                                      chain and competing
                                                      at all levels
                                                                              production process
                                                                            • Main global providers
                                                                                                    • Explosive growth of applications
                                                                                                    • Good
                          companies
                          •Diversification of
                                                           • Navigation deviceone of manycompanies now entering the arena of
                                                    • Navigation is one of
                                                      many functions and
                                                                                  is
                                                                              have been acquired
                                                                              by
                                                                                                    • Larger categories of
                                                                                                      application developments
                          markets (e.g. cameras,
                          PND, watches)                        application
                                                      GNSS one of several
                                                      technologies used for
                                                                              manufacturers         • Navigation is one of many categories of
                                                                                                      application
                                                     positioning
© Enterprise Europe Network South West 2010




                                              Increased demand for safe drive-by-
                                              wire systems that out-perform humans




                                              Security applications will involve
                                              integration of a wide range of sensors
                                              which will communicate reliably by
                                              wireless networks and must be tamper
                                              proof
© Enterprise Europe Network South West 2010




                                  AEROSPACE                  AUTOMOTIVE




             SECURITY                                                       MARINE

                                              LOCATION BASED SERVICES
                                                    GEO TAGGING
                                                EARTH OBSERVATION

          ENVIRONMENT                                                        RAIL




                             COMMUNICATION
                                                              AGRICULTURE
                                  S
© Enterprise Europe Network South West 2010




                                      Where do we want to be?
    We would like you to consider the following:
    • Customers: Who are your future customers likely to be or who would
      you LIKE them to be? How are buying patterns likely to change in the
      next 1-3 years?
    • Market Trends: What are likely to be the most significant trends in the
      marketplace in the next 1-3 years? What will be the drivers of those
      trends?
    • Technologies: What new technologies will emerge/would you like to
      emerge in the next 3 years? From where are they likely to emerge?
    • Sectors: What sectors are driving technological developments? Are the
      technologies transferable?
© Enterprise Europe Network South West 2010




                          EEN and EU opportunities

           • EEN – Jim Payton

           • FP7 ... 8 .... – Kenny Legg

           • EU SW office – Clare Breen
© Enterprise Europe Network South West 2010




    Enterprise Europe Network
        Funded by the European Commission to provide;

        • Advice and support to access international markets
        • Brokerage for technology and business partnering
          opportunities
        • Intellectual property advice
        • A business consultation and policy feedback service
        • Guidance on EU R&D programmes
        • Europe’s largest business support network (4000+
          Staff in 48 countries)
© Enterprise Europe Network South West 2010




           Non-EU Members
           •    Armenia                       •   Montenegro
           •    Bosnia and Herzegovina        •   Norway
           •    Chile                         •   Russia
           •    China                         •   Serbia
           •    Croatia                       •   South Korea
           •    Egypt                         •   Switzerland
           •    Macedonia                     •   Syria
           •    Iceland                       •   Turkey
           •    Israel                        •   USA
© Enterprise Europe Network South West 2010




                  EEN support at all points of the value chain


 Upstream             Device                  Map Data   Software   Content   Finance   Consumers
 Hardware             Vendors
© Enterprise Europe Network South West 2010




           Video Case Study


         http://www.youtube.com/user/enterpriseeurope#p/a/u/4/
         8anZB1jCjAs
© Enterprise Europe Network South West 2010




                        Enterprise Europe Network

                          European R&D Funding
© Enterprise Europe Network South West 2010




    What is FP7?
         • The European Commission’s main funding programme
           for collaborative research in Europe.
         • 7 year programme running from 2007 - 2013
         • A total budget allocation of over €50 billion.
         • 4 main themes:
                     Capacities
                     People
                     Ideas
                     Co-operation
© Enterprise Europe Network South West 2010




  Co-Operation
         • Budget of € 32B for transnational research by
           consortia of industry and academia.
         • Ten Key Thematic Areas
                        •   Health
                        •   Food, Agriculture and fisheries and biotechnology
                        •   Information and Communication Technologies
                        •   Nanosciences, Nanotechnologies, materials and new production
                            technologies (NMP)
                        •   Energy
                        •   Environment
                        •   Transport (including aeronautics)
                        •   Socio-economic sciences and humanities
                        •   Space
                        •   Security
© Enterprise Europe Network South West 2010




  Project basics

         • Co-finance basis.
               • 75% support – more for an SME
         • Involving Partners from Multiple Countries
               • At least 3
         • Big projects - £1 - 30m+
         • Funding is issued by means of a grant agreement with
           the EC.
© Enterprise Europe Network South West 2010




                                              Eurostars
© Enterprise Europe Network South West 2010




  Eurostars - Structure
        • Focused on SMEs
        • Any technology area.
        • Bottom up approach.
        • Minimum 1 other European partner from 1 Eurostars
          country.
        • Administered by national funding bodies - in UK by
          TSB.
        • Deadlines
                    February 2011/September 2011
© Enterprise Europe Network South West 2010




  Eurostars - Timescales

           • Maximum project duration of 3 years.
           • Ready for launch onto market within 2 years of
             project completion.
           • 4 months from deadline to decision
© Enterprise Europe Network South West 2010




    South West EEN Support

           • Dissemination of details of latest and forthcoming
             calls.
           • Focused events in support of particular sectors/calls.
           • Consortium building support.
           • Links to sector specialists (NCPs) and EC
           • Pre-screening of applications.
© Enterprise Europe Network South West 2010




     Why EEN
           • Help you find new international customers
           • Support information on trading in Europe
           • Access to new products, partners and technologies
           • Removing barriers to trade
           • A free one-stop shop for doing business in
             Europe
© Enterprise Europe Network South West 2010




                                An Introduction to the
                               South West UK Brussels
                                        Office
                               Clare Breen, European Officer based in
                                          the South West

                              I-Nets & EEN Technology Road Mapping
                                     Event, 15 December 2010
© Enterprise Europe Network South West 2010



  A link between the South West and Europe
                                                                  National interests
                                                                (particularly with the
       Regional/local                                              UK Permanent
            interests                                           Representation to the
          (South West                                                    EU)
          partnership)



                                              South West UK
                                              Brussels Office
      Other European
     interests (regions,
    European networks,
    business, NGOs etc)
                                                                  European
                                                                  institutions
© Enterprise Europe Network South West 2010




The SWUKBO partnership

     • Top Tier Local Authorities:
             – Devon, Dorset, Somerset and Gloucestershire County Councils
             – Cornwall, Plymouth, Torbay, Bournemouth, Poole, South
               Gloucestershire, Bristol and Wiltshire unitary authorities
     • South West Regional Development Agency (until March)
     • Higher Education:
             – Combined Universities in Cornwall
             – University of Plymouth
     • Associated Partners:
             – Environment Agency
© Enterprise Europe Network South West 2010




SWUKBO Services
                                              Includes induction
  Includes
                                              visits to Brussels
  participation in
                                              and tailor-made
  European strategic
                                              events and
  working groups
                                              training locally




                                              Maximising our
                                              network of high level
Refers to initiating,                         contacts within EU
shaping, supporting or                        institutions to
disseminating key SW
                                              influence policy and
projects
                                              future EU funding
© Enterprise Europe Network South West 2010
      Advocacy & lobbying                             Intelligence & advice
      Coordination of working groups at regional      “European Update” Newsletter (every two weeks)
      level. South West Cohesion Group                Policy briefings (186 during 2009/10)
      (Structural Funds) FP8 Group (future of EU      Funding Guide
      research funding) and Territorial Cooperation
           Example of support from
      Network
      Consultation responses (e.g. Future of
                                                      Partners enquiries (1718 in 2009/10)
                                                      Input European dimension into corporate
                                                      strategies (cross-check exercise) and training
           SWUKBO
      Cohesion Policy, Future of EU Research
      Funding, Common Agricultural Policy)            Advance copies of EU and UK documents/drafts
      Lobbying EU institutions on new proposals       (e.g. Structural Funds regulations, State Aids
                                                      proposals, work programme for a particular EU
      Co-operation with other regions and EU          fund)
      networks based in Brussels
      Profiling                                       EU project support
      Organise and support EU officials visits to     Support to partners’ applications to EU funding
      SW (e.g. Commissioner Borg (April 2008)         Technical support to successful projects on
      and Commissioner Pielbags (October 2008),       eligibility & contractual issues
      DG Research (April 2009) and DG                 Partner search facility (on website)
      Agriculture (March 2010))
                                                      Link partners into projects developed by EU
      Organise partner visits to Brussels             networks and other EU regions
      Support participation of SW partners in high    Host/organise dissemination or cultural events/
      level conferences in Brussels                   partner meetings e.g. Celtic Connections
      Promote SW experts to participate in EU
      Commission networks and working groups
© Enterprise Europe Network South West 2010




 SWUKBO Project Support Events

    • Info Days on EU Programmes & Policies:
           –    Creative Industries Roadshow in Poole, March 2010
           –    EU Masterclasses in Bath & in Somerset in April & May 2010
           –    MEP Briefing Session in Truro, June 2010
           –    EU Masterclass in Poole in August 2010
           –    Lifelong Learning Roadshow in Exeter, 15 October 2010
           –    FP8 event in Plymouth, 28 October 2010
    • Many more planned for 2011 – EU SME Week events, EU
      Masterclasses, Themed funding roadshows, MEP Briefing
      Sessions, more Territorial Cooperation Workshops...
      More info: http://www.southwestuk.eu/swukbo-roadshows
© Enterprise Europe Network South West 2010




Examples of EU project support (I)
         Devon County Council – Daphne III programme
         The office was instrumental in supporting Devon County Council’s bid for a DAPHNE III
            project, which was submitted to the Commission in April 2010. Support included
            providing advance information on the DAPHNE III programme, providing feedback
            on the project application and liaising with the European Commission to check
            about the eligibility of the bid.

         Bristol – Youth in Action programme
             SWUKBO alerted the Watershed Media Centre (WMC) in Bristol about
                                  Opportunities for European funds
             opportunities under the Youth in Action programme, which resulted in WMC
             successfully applying with a project on the use of digital technologies in youth work
             (ENGAGE)

         Cornwall Council – INTERREG IVC
            The Brussels Office hosted a kick off meeting for an INTERREG IVC project in
            early February 2010, and arranged for meetings with the Commission’s Directorate
            General for Regional Policy) to keep them informed about the project and the
            Combined Universities in Cornwall on the occasion
© Enterprise Europe Network South West 2010




Examples of EU project support (II)
         Somerset – FP7
         The final conference of the Somerset County Council-led four-year BioEthanol for
         Sustainable Transport (BEST) project took place in January 2010. SWUKBO arranged
         high level meetings with the UK Permanent Representation (UKREP) to profile and
         disseminate the promising results of the project and lobbied on the technicalities of bio-
         ethanol provision in the UK.

         South West RDA – FP7
         The Brussels Office offered substantial support on a European funding bid led by the
         South West RDA under the Regions of Knowledge programme(FP7) . Support included
                                   Opportunities for European funds
         adding the European dimension to the bid, searching for partners for the project,
         liaising with European players in the field and hosting a project meeting in December.

         South West RDA – Territorial Cooperation
         SWUKBO played a crucial role in developing and supporting the South West RDA-led
         project RAPIDE on regional innovation (September 2008 – September 2010). Support
         included pulling project partnership together (12 regional authorities), bid writing
         support, hosting project manager in Brussels, and liaising with the European
         Commission to disseminate project results.
© Enterprise Europe Network South West 2010




Opportunities for European funds
         • ERDF Competitiveness Programme
              - managed by CLG and SWRDA, increasing prosperity by supporting enterprises
         • Competitiveness and Innovation Programme
                     Entrepreneurship & Innovation Programme (EIP)
                     - investment in innovation, improved access to finance for SMEs
                     Eco-Innovation Programme
                     - furthering market uptake of eco-innovative products
                     ICT Policy Support Programme
                     - best use and uptake of ICTs by EU citizens, businesses and governments
                     Intelligent Energy Europe
                     - funding actions to save energy and encourage the use of renewable energy sources
         • FP7 Programme
              - focus on research, development & innovation in collaborative projects
         • Territorial Cooperation
              - working transnationally on innovation, economic development, SME support
© Enterprise Europe Network South West 2010




Where to Find Us?

                                              South West UK Brussels Office
                                                 11 Rond Point Schuman
                                                      B-1040 Brussels
                                               Switchboard: 00 32 2 734 4110
                                                        Clare Breen:
                                              E-mail: cbreen@southwestuk.be
                                                 Tel: 01208 265708 (based in
                                                           Cornwall)



                                               www.southwestuk.eu
© Enterprise Europe Network South West 2010




                        Technology Strategy Board
                              opportunities

                                                 Tim Just
                                          Technology Strategy Board

                            Lead Technologist (Satellite Navigation)
Driving Innovation




     Technology Strategy Board
     Driving Innovation



     Tim Just
     Lead Technologist, Satellite Navigation
Driving Innovation




  The Technology Strategy Board is…


  A UK-wide body supporting business innovation

        for business benefit
                     for economic growth
                                  for quality of life
Driving Innovation




          Our
      strategy in
       2 words
Driving Innovation




   Investment criteria

                             Is there a large market
       Can the UK do it?          opportunity?



                              Can the Technology
      Is the idea ‘ready’?   Strategy Board make a
                                   difference?
Driving Innovation


   Our role with UK Space Agency
   • Delivery partner of the UK Space Agency for
     telecommunications and navigation
     programmes
   • Promoting business opportunities for the UK
     Space industry across all Technology
     Strategy Board activity areas
   • Supporting innovation in space technology
     and applications that leads to new
     commercial exploitation opportunities
Driving Innovation
Driving Innovation




   TSB Innovation in Space Competition

   • £2m in feasibility
     studies
   • Duration up to three
     months
   • Projects costing no
     more than £33k in total
 • 75% of the project cost funded(up to £25K)
 • Projects may be collaborative or carried out by
   a single company
Driving Innovation




   TSB Innovation in Space Competition
  Scope (General)
  • Accelerate the development of innovative
    commercial technologies for space
  • Lead to new services that deploy data gained from
    space-based systems
  • Lead on to identifiable commercial opportunities or
    will position UK organisations to access other
    public/private funding
Driving Innovation




   TSB Innovation in Space Competition
  Scope (Position, Navigation and Timing)
  • New services which exploit the potential of satellite
    navigation
  • Integration of Satellite Navigation capability into
    other products or services
  • Novel techniques to enhance the security of
    commercial satellite navigation services (encryption,
    protection, interference detection)
Driving Innovation




   TSB Innovation in Space Competition

   KEY DATES
   •   10th January 2011 – Competition opens
   •   19th January 2011 – Optional briefing
   •   10th February 2011 – Competition closes
   •   28th February 2011 – Successful candidates informed
   •   1st April 2011 – Grant offer letters issued
   •   29th April 2011 – Deadline for return of signed offer letters
   •   31st July 2011 – Deadline for work completion
   •   7th September 2011 – Final deadline for delivery of reports
   •   Mid September – Collaboration Nation event
Driving Innovation




   ESA IAP programme
   • Feasilibilty and Demonstration projects
Driving Innovation




   Knowledge Transfer Networks
   • National networks in a field of technology or
     business application
   • Funded by the Technology Strategy Board
   • Bringing together business, research bodies
     and the finance community …
        … to stimulate innovation through
     exchange of knowledge and expertise.
Driving Innovation




   • Common web portal for KTNs and Technology
     Strategy Board designed to help make
     innovation happen.
   • Find new connections and thinking, share
     information and collaborate – helping to bring
     new ideas, products and services closer to
     reality
   • Improving Networking and cross-KTN activity
Driving Innovation


   Space Special
   Interest Group
• Enable strategic
  overviews of the
  Technology Strategy
  Board’s activities in the
  space sector.
• Promote Knowledge
  Transfer Network
  activities in the space
  sector.

• Create a cross-KTN Space Community for communications and
  networking opportunities.
• Promote space sector technology capabilities
• Responsible for facilitating space technology roadmaps (IGT
  recommendation)
Driving Innovation

  Position, Navigation
  & Timing Group
  • Online community of the
    Location and Timing Group
    of the Digital Systems KTN
  • Position, Navigation and
    Timing: enabling the
    'anything, anywhere,
    anytime' digital economy
    from transport to telecoms.

 • Champion national challenges such as
    • Vulnerabilities of GNSS – Jamming and interference
    • Protecting personal identity data in LBS services
    • Need for A National GNSS Test Bed
    • How does the modern, digital infrastructure depend upon the
      precise knowledge of time and location?
Driving Innovation




   Knowledge Transfer Partnerships

   • High calibre, recently-qualified individuals placed
     into businesses to work on innovation projects
   • Exchanges knowledge; spreads technical and
     business skills
   • Brings new expertise and real benefits to companies
   • Provides business experience for graduates
   • Stimulates business-focused education
     and research in institutions
Driving Innovation


           Space Innovation and Growth
                  Strategy (IGS)

        A Twenty Year Vision
        and Strategy for Space
        sponsored by
        government, industry
        and academia....
Driving Innovation



     Implementing the Space Innovation and
               Growth Strategy

  • Global market forecast to be worth
    £400 billion by 2030
  • Strategy to capture 10% of market
    and create over 100,000 jobs in the
    UK
  • ‘applications and services using
    Space data will be one of the most
    important elements for delivering
    growth’
Driving Innovation


ISIC – International Space
    Innovation Centre

 • brings together businesses,
   international space agencies, research
   and technical facilities, government
   organisations and education facilities
 • facilitates new collaborations and
   partnerships
 • a seedbed for innovation and
   enterprise
 • facilitates the commercialisation of
   innovative research
Driving Innovation


   Other TSB Projects & Partners in
   Space....
   • TechDemoSat –‘in orbit test bed’ with SEEDA and
     ISIC
   • CubeSatChallenge (UKUBE-1) with STFC
   • UK Sat Nav Competition –‘Galileo Masters’ With
     GRACE (Nottingham University)
   • Centre for Earth Observation Instrumentation (CEOI)
     With NERC
Driving Innovation




         www.innovateuk.org
© Enterprise Europe Network South West 2010




                            Where do we want to be?


                                              Feedback
© Enterprise Europe Network South West 2010




                                              Thematic priorities
    We would like you to consider the following:
    • Potential technology transfer opportunities
    • Potential knowledge transfer opportunities
    • Potential collaborative R+D projects
    • ‘Theme’ leaders – business, knowledge base

    And

    • What are the short, medium, long term opportunities?
    • Who are the relevant regional, national, EU/International actors?
    • Where are the potential sources of funding?
© Enterprise Europe Network South West 2010




                                       Thematic priorities


                                              Feedback
© Enterprise Europe Network South West 2010




                                         Evaluate projects

           • Business/Knowledge base champion?

           • EEN/i-Net champion?

           • What happens next?
© Enterprise Europe Network South West 2010




                                              Closing remarks

           • Trevor Gregory

           • Jim Payton

           • Evaluation – your last chance to use the
                technology!!
© Enterprise Europe Network South West 2010




                                              Contacts
           Jim Payton, EENSW Innovation Adviser
              E: Jim.Payton@enterpriseeuropesw.org.uk T: +44 (0)7825 338396
           Trevor Gregory, IATP Ltd
              E: trevorg@iatpuk.com T: +44 (0) 7711 850940
           Kenny Legg, Funding Advisor
              E: kenny.legg@enterpriseeuropesw.org.uk T: +44 (0)1275 370814
           Clare Breen, EU South West Office
              E: cbreen@southwestuk.be T: +44(0)1208 265708


                 www.inets-sw.co.uk
                 www.enterpriseeuropesw.org.uk

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Technology Road Mapping Presentation 15.12.10

  • 1. © Enterprise Europe Network South West 2010 Technology Road Mapping Enterprise Europe Network SW (EENSW) In cooperation with i-Nets South West Wednesday 15th December 2010
  • 2. © Enterprise Europe Network South West 2010 Welcome Jim Payton EENSW Innovation Adviser
  • 3. © Enterprise Europe Network South West 2010
  • 4. © Enterprise Europe Network South West 2010 £13 M
  • 5. © Enterprise Europe Network South West 2010
  • 6. © Enterprise Europe Network South West 2010 Focus for the day; • Satellite technologies Location based services Earth observation Geo tagging • Assisted living • ?
  • 7. © Enterprise Europe Network South West 2010 Programme 10.00 Welcome Jim Payton, EENSW 13.30 Opportunity presentations 10.10 Introduction to the day 14.00 Feedback on ‘Where do we want to be?’ Trevor Gregory, IATP 10.30 ‘State-of-the-art’ presentations 14.15 Develop themes into potential collaborative activity 11.15 Open forum ‘State-of-the-art’ 15.15 Break 11.35 Break 15.30 Feedback from workgroups 11.45 Feedback on ‘State-of-the-art’ 16.00 Evaluate go/no go projects 12.00 Where do we want to be? 16.30 Closing remarks 12.10 Open forum ‘Where do we want to be?’ Trevor Gregory/Jim Payton 12.30 Lunch
  • 8. © Enterprise Europe Network South West 2010 Introduction to the day Trevor Gregory IATP Limited • Introduce yourselves • Introduction of the facilitators • Technology Road Mapping • Objectives and benefits • What next?
  • 9. © Enterprise Europe Network South West 2010 Technology Road Mapping • Is an initiative NOT an event • Is a business-driven process • Is used to identify current and future market opportunities • Can be used on a business unit, business, sector/technology (local, regional, national, EU/International) level • Drives and facilitates OPEN innovation • Helps to articulate technology strategy at all levels • Is used to enhance competitiveness and stimulate business growth • Is inclusive and encourages collaboration across organisations
  • 10. © Enterprise Europe Network South West 2010 Header here Technology Roadmapping Technology exchange opportunity Technology TECHNOLOGY National/EU Needs/gap ROAD SET analysis MAP(S) strategies Define Collaborative Technology Technological Scientific Research Research current/future Research needs platforms capabilities capabilities challenges strategy activity Knowledge exchange opportunity Established Basic knowledge research © Trevor Gregory April 2010
  • 11. © Enterprise Europe Network South West 2010 Objectives/benefits • OVERALL: Be part of an OPEN INNOVATION community and identify many opportunities for business growth. • SHORT TERM: Opportunity for commercial gain through ‘local’ B2B technology exchange e.g. licensing of a technology between companies. • SHORT TERM: Opening of opportunities in the EU through commercial and technology agreements, facilitated/brokered by EENSW. • SHORT TERM: Opportunity to acquire knowledge from a ‘local’ university, and establish a collaborative relationship. • MEDIUM TO LONG TERM: Identify opportunities for collaborative contract research activity. • LONG TERM: Define and participate in collaborative RTD funded locally or nationally. • LONG TERM: Participate in collaborative RTD projects funded by the EC, and involving EU business and knowledge base partners.
  • 12. © Enterprise Europe Network South West 2010 What next? • ‘State of the art’ – Where are we now? • Where do we want to be? • How are we going to get there? • Who/what is going to help us get there?
  • 13. © Enterprise Europe Network South West 2010 Pat Norris LogicaUK
  • 14. Location Based Services, geo-tagging/tracking and space technologies Pat Norris Technology Road Mapping workshop Lakewood Conference Centre, 15th Dec. 2010
  • 15. Location Based Services, geo-tagging/tracking - “positioning” services Source: A Space Innovation & Growth Strategy 2010 to 2030 Markets & Wealth Creation Report http://www.spaceigs.co.uk/
  • 16. Business using satellites Space industry forecast global revenue by main programme type © Logica 2010. All rights reserved Pat Norris - LBS, geo-tagging/tracking & space technologies No. 16
  • 17. TomTom, Garmin, BlackBerry, iPhone, etc Personal Navigation Device Sales in Europe The UK has the second largest market for PNDs in Europe after Germany, with approximately 4 million units sold in 2008. The estimated value added to the UK economy from PND sales in 2008 was over £150 million on a revenue base of £532 million © Logica 2010. All rights reserved Pat Norris - LBS, geo-tagging/tracking & space technologies No. 17
  • 18. How GPS (and soon Galileo) works Principle of satellite navigation* Outdoors – not shadowed by tall buildings, mountains or vegetation * from Watching Earth from Space by Pat Norris, published Nov 2010 available online from www.whsmith.co.uk, www.amazon.co.uk, etc. © Logica 2010. All rights reserved Pat Norris - LBS, geo-tagging/tracking & space technologies No. 18
  • 19. Space Market Derived Services Segregation © Logica 2010. All rights reserved Pat Norris - LBS, geo-tagging/tracking & space technologies No. 19
  • 20. LBS, geo-tagging, tracking Location Based Services (LBS) • traditionally phone-based Geo-tagging • asset id and location can be checked Tracking • geo-tagging info sent to “tracker” by phone or radio General trends: • apps on iPhone, Symbian devices, etc • emergency services want mobiles to have satnav • in-car navigation devices interchangeable or interoperable with hand-held devices • made possible by 3 technologies: (1) satnav, (2) digital maps, (3) route optimisation algorithms • digital road/thematic maps proliferating (still rare in developing world) © Logica 2010. All rights reserved Pat Norris - LBS, geo-tagging/tracking & space technologies No. 20
  • 21. Market categories/trends • Single largest anticipated user group will be individuals using satnav • as part of an integrated mobile phone based handset • where location information is closely integrated into a wide number of applications, from route directions to locating friends or services (such as restaurants) in real-time • there will be miniature tracking devices in various sizes & forms on most items, assets, people & animals (domestic or wild) world-wide • either in transit or in warehouses or naturally mobile • there will be a proliferation of services associated with locating and tracking items, people and animals of interest • there will be greater automation of personal guidance and navigation solutions • integrated into a wide range of applications to improve public life • health care will be improved • persons can be tracked and security improved by the ability to know where things are at any time • growth is also anticipated in location based advertising © Logica 2010. All rights reserved Pat Norris - LBS, geo-tagging/tracking & space technologies No. 21
  • 22. Breakdown of global location-based market (2005) • Consumer: €4.4 billion • Road: €7.8 billion • personal LBS: €3.85B • telematics & ADAS: €5.4B • outdoor recreation: €0.29B • fleet management: €2.45B • leisure vessels: €0.1B • Professional: €4.2 billion • general aviation: €0.13B • precision agriculture & • Transport: €0.6 billion fisheries: €0.9B • maritime: €0.13B • surveying: €1.9B • rail: €0.03B • workforce & asset management: €1.1B • civil aviation: €0.41B • Government: €0.4 billion • defence: €0.39B • public safety: n/a © Logica 2010. All rights reserved Pat Norris - LBS, geo-tagging/tracking & space technologies No. 22
  • 23. Safety critical • There will be important applications to improve safety in the transport networks • for collision avoidance and closer running of assets • leading to improved fuel efficiency and reduced delays • aviation, marine, road, rail • greater use of vehicle automation and control • high accuracy, high integrity safety critical guidance required in real time • necessitating very fast relay and position processing capability • greater integration of satnav in vehicles • offering intelligent communication between vehicles • aiding route planning and traffic flows • satnav devices are integral to future road tolling systems • the rail sector has adopted satnav devices • for basic train management and tracking activities © Logica 2010. All rights reserved Pat Norris - LBS, geo-tagging/tracking & space technologies No. 23
  • 24. Safety critical users High reliability service (partially funded by the aviation sector) • ancillary information relayed to users via telecom satellite (or via internet or mobile phone for less critical users) • aviation-quality service in Europe (soon), USA, Japan, India (soon) © Logica 2010. All rights reserved Pat Norris - LBS, geo-tagging/tracking & space technologies No. 24
  • 25. Space infrastructure • The European Union has invested in and developed the Galileo programme • due to be in a semi-operational state by 2014 • Galileo will improve both signal availability and capability • compatible with the GPS system • GPS is also due to be upgraded before 2020 • GPS-III standard will be similar to the operational mode of Galileo • increasing the integration between the two systems, whilst allowing them to be operationally separate • Russia’s GLONASS system is also undergoing a major upgrade • which will ultimately bring it closer to GPS in terms of signal design • mass market devices now beginning to appear • China is also developing the Beidou global positioning system • which will provide even more signal availability and redundancy • India & Japan developing regional systems © Logica 2010. All rights reserved Pat Norris - LBS, geo-tagging/tracking & space technologies No. 25
  • 27. Space Technologies Materials, components and equipment require certain features if they are to work in space, e.g.: • work in vacuum: lubricants, coatings, adhesives…. • work in zero gravity: mechanical devices, CD-drives, pumps…. • resist X/UV-rays, charged particles, etc. • cope with temperature changes from -150°C to +200°C • survive severe shaking and g-forces at launch • work untended for up to 15 years • low weight, power consumption, volume and thermal dissipation The overall market is an order of magnitude smaller than the services sector discussed previously • but offers opportunities for companies used to dealing with high integrity engineering © Logica 2010. All rights reserved Pat Norris - LBS, geo-tagging/tracking & space technologies No. 27
  • 28. Space Technologies The technical, quality and management standards for space technologies are addressed in a set of special standards: • European Cooperation for Space Standardisation (ECSS), http://www.ecss.nl/ The standard that defines the acceptable materials for use in space equipment is: • ECSS-Q-70-71A rev. 1: Data for selection of space materials and processes (available on the ECSS website) A list of the types of equipment of use in space programmes is defined in a European Space Agency document: • ESA Technology Tree: http://www.czechspace.cz/cs/system/files/ESA_Tech_Tree_v2.1.xls Note: that document omits many of the items relevant to the launcher phase (rocket motors and fuels). © Logica 2010. All rights reserved Pat Norris - LBS, geo-tagging/tracking & space technologies No. 28
  • 29. Thank you Pat Norris www.pat-norris.com Logica Office Park, Springfield Drive, Leatherhead, Surrey KT22 7LP, United Kingdom www.logica.com Contact: Pat Norris T: +44 (0) 1372 759 056 E: pat.norris@logica.com Logica is a business and technology service company, employing 39,000 people. It provides business consulting, systems integration and outsourcing to clients around the world, including many of Europe's largest businesses. Logica creates value for clients by successfully integrating people, business and technology. It is committed to long term collaboration, applying insight to create innovative answers to clients’ business needs. Logica is listed on both the London Stock Exchange and Euronext (Amsterdam) (LSE: LOG; Euronext: LOG). More information is available at www.logica.com
  • 30. © Enterprise Europe Network South West 2010 Alan Smith AZ-Technology
  • 31. © Enterprise Europe Network South West 2010
  • 32. © Enterprise Europe Network South West 2010 AEROSPACE AUTOMOTIVE SECURITY MARINE LOCATION BASED SERVICES GEO TAGGING EARTH OBSERVATION ENVIRONMENT RAIL COMMUNICATION AGRICULTURE S
  • 33. © Enterprise Europe Network South West 2010
  • 34. © Enterprise Europe Network South West 2010 GLOBAL CORE GNSS MARKET BY SEGMENT (cumulated revenues 2010-2020) Total: €1,260 billion
  • 35. © Enterprise Europe Network South West 2010 EU SHIPMENTS AND PENETRATION OF GNSS DEVICES 250 Road Shipments (million units) 200 LBS 150 100 50 0 2010 2012 2014 2016 2018 2020
  • 36. © Enterprise Europe Network South West 2010 Football Flea Hair Red blood Virus Buckyball (22cm) (1mm) (80 m) μ cell (7 m) μ (150nm) (0.8nm) 1m 10-1m 10-2m 10-3m 10-4m 10-5m 10-6m 10-7m 10-8m 10-9m 10-10m 1m 1mm 1 m μ μ μ μ 100nm 1nm 100nm 80nm 60nm 40nm 20nm 1nm Sunscreen TiO2 DNAstrand (35nm) (2nm)
  • 37. © Enterprise Europe Network South West 2010
  • 38. © Enterprise Europe Network South West 2010
  • 39. © Enterprise Europe Network South West 2010 PROJECTED SHIPMENTS OF GNSS DEVICES IN THE AVIATION SECTOR annu m +5 % per 147 Shipments (thousands of units) 135 123 112 103 94 Europe North America Rest of World 2010 2012 2014 2016 2018 2020
  • 40. © Enterprise Europe Network South West 2010 AVIATION VALUE CHAIN: increasing reliance on on-board solutions Air Navigation Device Aircraft Airlines /Aircraft Service Providers Airports manufacturers manufacturers owners (ANSP) Commercial Main airline aviation Commercial alliances Main organisations Example companies •Honeywell (US) aviation •Oneworld •Civil Air •Rockwell Collins •Airbus (EU) •SkyTeam Navigation Main categories (US) •Boeing (US)) •Star Alliance Services •International •Thales Avionics Organisation airports (FR) General aviation General aviation (CANSO) •Regional airports •Cessna (US) •Aircraft Owners •International Civil •Private airports General aviation •Dassault (FR) and Pilots Aviation •Garmin (US) •Embraer (BR) Association Organisation •Honeywell (US) •Piper (US) (AOPA) (ICAO)
  • 41. © Enterprise Europe Network South West 2010 UK SPACE TURNOVER BY APPLICATION 2008/2009
  • 42. © Enterprise Europe Network South West 2010 HYLAS 1 is a hybrid Ka Band/Ku Band satellite with European coverage. The satellite will be used mainly to provide broadband Internet access and to distribute and broadcast High Definition Television (HDTV).
  • 43. © Enterprise Europe Network South West 2010 UK SPACE TURNOVER BY APPLICATION 2008/2009
  • 44. © Enterprise Europe Network South West 2010
  • 45. © Enterprise Europe Network South West 2010 • Nano-sensors • Novel energy production and storage • General electronics
  • 46. © Enterprise Europe Network South West 2010
  • 47. © Enterprise Europe Network South West 2010 management and ca pacity Flow
  • 48. © Enterprise Europe Network South West 2010
  • 49. © Enterprise Europe Network South West 2010 EU PND SHIPMENTS (millions of units) m nu an p er 19 % + 55 15 3 2005 2007 2009
  • 50. © Enterprise Europe Network South West 2010 PND VALUE CHAIN: increasing importance of content Chipset Map data Other content Device vendors manufacturers providers providers Garmin (US) Example companies SIRF-CSR ViaMichelin (US) Navteq (US) (F) TomTom (NL) Broadcom Tel Atlas (NL) TomTom’s (US) (NL) MiTAC (TW)
  • 51. © Enterprise Europe Network South West 2010
  • 52. © Enterprise Europe Network South West 2010 European Automotive Research Partners Association European Road Transport Research Advisory Council
  • 53. © Enterprise Europe Network South West 2010 Traffic 2020: Telematics and traffic management enable congestion and stress free highway driving
  • 54. © Enterprise Europe Network South West 2010
  • 55. © Enterprise Europe Network South West 2010
  • 56. © Enterprise Europe Network South West 2010
  • 57. © Enterprise Europe Network South West 2010 On-board navigation and communication systems including: • Logs • Depth sounders • Radar • Sonar • GPS • Satcoms • VHF/DSC • Autopilot Structural health monitoring
  • 58. © Enterprise Europe Network South West 2010
  • 59. © Enterprise Europe Network South West 2010
  • 60. © Enterprise Europe Network South West 2010 Improve traffic operation and timetabling: • Increases in capacity • Co-ordination of services • Reduction in costs Improved security: • Nanotechnology • Innovative technologies • Advanced communications use • Passengers’ mobile phones • Satellite based location • Contact-less cards
  • 61. © Enterprise Europe Network South West 2010
  • 62. © Enterprise Europe Network South West 2010 SHIPMENTS OF GNSS DEVICES IN THE AGRICULTURE SECTOR m a nnu 105 per Shipments of GNSS-enabled devices % +26 93 (thousands of units) 75 59 Europe 42 Rest of World 2005 2006 2007 2008 2009 GNSS penetration in tractors 3% 3% 4% 5% 6% installed base (EU only)
  • 63. © Enterprise Europe Network South West 2010 AGRICULTURE VALUE CHAIN: various business models and levels of integration Application Tractor Service providers Device vendors providers manufacturers Omnistar, part Trimble (US) Example companies of Fugro Claas (DE) Group (NL) Hexagon (SE) NavCom, a subsidiary of John John Deere (US) Deere (US)
  • 64. © Enterprise Europe Network South West 2010
  • 65. © Enterprise Europe Network South West 2010 SHIPMENTS AND PENETRATION OF GNSS-ENABLED MOBILE PHONES WORLDWIDE 1,000 80% 875 70% Shipments (million units) 750 60% Penetration (%) 625 50% 500 40% 375 30% 250 20% 125 10% 0 0% 2010 2012 2014 2016 2018 2020
  • 66. © Enterprise Europe Network South West 2010 LBS VALUE CHAIN: vertical integration by leading smartphone vendors Chipset Smartphone Map data Application and Application stores manufacturers vendors providers content developers Top 5 companies Example companies Global map Top 5 companies •Broadcom (US) providers Major stores Main categories •Nokia (Fl) •SIRF/CSR (US-UK) •Navteq/Nokia (US- •Apple: App store •Navigation •RIM/Blackberry •Texas Instruments Fl) (200,000 aps) •Games (CA) (US) •TeleAtlas/TomTom •Google: Android •Information •Apple (US) •Qualcomm (US) (NL) market (30,000 aps) services •HTC (TW) •ST •Google (US) •Nokia: Ovi Store •Social networking •Samsung (KR) Microelectronics (CH)
  • 67. © Enterprise Europe Network South West 2010 Mobile and wireless communications will play a central role in all aspects of European citizens’ lives
  • 68. © Enterprise Europe Network South West 2010
  • 69. © Enterprise Europe Network South West 2010
  • 70. © Enterprise Europe Network South West 2010
  • 71. © Enterprise Europe Network South West 2010
  • 72. © Enterprise Europe Network South West 2010
  • 73. © Enterprise Europe Network South West 2010 The SAC-D/Aquarius mission is to observe the Earth to obtain new information on climate SAC- information change, by measuring the surface salinity of the oceans. It will also be able to identify “hot spots” on the ground, to collaborate in the elaboration of fire risk cartography and to measure spots” cartography soil humidity, to prevent and early detect floods and other natural catastrophes. natural
  • 74. © Enterprise Europe Network South West 2010
  • 75. © Enterprise Europe Network South West 2010 Since 1999, around 27,000 people have been released from prison early to serve out the remainder of their sentence ‘on the tag’ Those eligible for electronic monitoring can be released from prison 'on the tag' between two and 12 weeks early
  • 76. © Enterprise Europe Network South West 2010
  • 77. © Enterprise Europe Network South West 2010
  • 78. © Enterprise Europe Network South West 2010
  • 79. © Enterprise Europe Network South West 2010
  • 80. © Enterprise Europe Network South West 2010
  • 81. © Enterprise Europe Network South West 2010 I blame it on GPS myself: hardly anybody gets lost around here anymore.
  • 82. © Enterprise Europe Network South West 2010 State-of-the-art • Introduction to the Crystal technology We would like you to consider the following: • Customers: Who are your current customers and how have their buying patterns changed in the last 12 months? • Market Trends: What have been the most significant trends in the marketplace over the last 12 months, and what have been the drivers of those changes? • Technologies: What new technologies have emerged in the last 3 years and from where have they emerged? • Sectors: Are you aware of established technologies in other sectors that may be transferable?
  • 83. © Enterprise Europe Network South West 2010 State-of-the-art Feedback
  • 84. © Enterprise Europe Network South West 2010 • ‘State of the art’ – Where are we now? • Where do we want to be? • How are we going to get there? • Who/what is going to help us get there?
  • 85. © Enterprise Europe Network South West 2010 Demographics (ageing population, global population) S S 1 ocietal Growth in crime (internationalism) Communications growth (by people, more information) Consumerism (growth in magnitude and choice) Disasters (war, aids) Electronic technologies S T S T 1 echnological Energy technology Technologies to support renewable feedstocks Smart materials and nanotechnologies Advances in computing capacity and capability World trade E S Imbalance of rich versus poor E S 1 conomic Movement of capital Greater global company competition Rise of Asia-Pacific rim Global warming E S Pollution E S 1 nvironmental Natural and man-made disasters Regulation and SHE Zero effluent culture Spread of nuclear and military technology Declining UK influence P S P S 3 olitical Rise of new powers War International relations
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  • 91. © Enterprise Europe Network South West 2010 AVIATION VALUE CHAIN: increasing reliance on on-board solutions Air Navigation Device Aircraft Airlines /Aircraft Service Providers Airports manufacturers manufacturers owners (ANSP) Commercial Main airline aviation Commercial Example companies alliances •Honeywell (US) aviation Main organisations •Oneworld •Rockwell Collins •Airbus (EU) •Civil Air Navigation •SkyTeam Main categories (US) •Boeing (US)) Services •Star Alliance •International •Thales Avionics Organisation airports (FR) General aviation (CANSO) General aviation •Regional airports •Cessna (US) •International Civil •Aircraft Owners •Private airports General aviation •Dassault (FR) Aviation and Pilots •Garmin (US) •Embraer (BR) Organisation (ICAO) Association (AOPA) •Honeywell (US) •Piper (US) • Increasing sophistication of avionics and specifically navigation systems • Robustness and integrity Market trends • Reducing reliance on ground navigation infrastructure especially in General Aviation • Migration of navigation control from ground based infrastructure to on-board solutions such as GNSS, SBAS and other on-board sensors • Increasing reliance on on-board solutions for airport approaches
  • 92. © Enterprise Europe Network South West 2010 Technological Breakthroughs for Scientific Progress (TECHBREAK) How can fast evolving fields help the space sector? Photonics Nanotechnology Nuclear propulsion Robotics
  • 93. © Enterprise Europe Network South West 2010 PND VALUE CHAIN: increasing importance of content Chipset Map data Other content Device vendors manufacturers providers providers Market not Example companies Main global map Garmin (US) consolidated includes SIRF-CSR (US) providers acquired(US) TomTom (NL) Navteq by ViaMichelin (F) many providers. Broadcom (US) device vendors.Atlas (NL) Tel TomTom’s (NL) MiTAC (TW) Level of innovation is More detail being high with convergence Increased integration. provided e.g.Main global map Competition from 3-D. with internet and Market not consolidated includes smart phones. many providers. providers acquired by mobile applications. Market trends Independent chipset device vendors. Price erosion. Level of innovation is developers acquired. Updating still a detail being Differentiation More high with convergence with TTFF is a concern provided e.g. 3-D. especially in urban concern. through communication and Services likely to internet and mobile applications. environments. Updating still a Services likely to differentiator. become multimedia concern. functionalities. become differentiator.
  • 94. © Enterprise Europe Network South West 2010 LBS VALUE CHAIN: vertical integration by leading smartphone vendors Chipset Smartphone Map data Application and Application stores manufacturers vendors providers content developers • Increasing importance of application stores Example companies Top 5 companies •Broadcom (US) •SIRF/CSR (US-UK) •Nokia (Fl)as a competitive advantage store instrument to Top 5 companies Global map providers •Navteq/Nokia (US-Fl) •Apple: App and Major store Main categories •Navigation •RIM/Blackberry (CA) •TeleAtlas/TomTom (200,000 aps) •Texas Instruments (US) •Apple (US)unlock customers (NL) •Google: Android •Games •Information services •HTC (TW) •Google (US) market (30,000 aps) •Qualcomm (US) •ST Microelectronics • Accepted business model based on revenue •Samsung (KR) •Nokia: Ovi Store •Social networking (CH) sharing • Explosive growth of applications • Highly competitive , market Good relations with developer community • innovative global • Maps offered for free • Increasing importance of application stores as a •Increasing integration (Google and Nokia) competitive advantage and instrument to unlock of technologies • Leading companies • Product innovation customers • Larger companies nowAccepted business model based on revenue • entering the arena of Market trends •Acquisition of integrating several (3-D, detailed maps) independent chipset parts of the value • New optimised sharing manufacturers by semiconductor application developmentsrelations with developer community chain and competing at all levels production process • Main global providers • Explosive growth of applications • Good companies •Diversification of • Navigation deviceone of manycompanies now entering the arena of • Navigation is one of many functions and is have been acquired by • Larger categories of application developments markets (e.g. cameras, PND, watches) application GNSS one of several technologies used for manufacturers • Navigation is one of many categories of application positioning
  • 95. © Enterprise Europe Network South West 2010 Increased demand for safe drive-by- wire systems that out-perform humans Security applications will involve integration of a wide range of sensors which will communicate reliably by wireless networks and must be tamper proof
  • 96. © Enterprise Europe Network South West 2010 AEROSPACE AUTOMOTIVE SECURITY MARINE LOCATION BASED SERVICES GEO TAGGING EARTH OBSERVATION ENVIRONMENT RAIL COMMUNICATION AGRICULTURE S
  • 97. © Enterprise Europe Network South West 2010 Where do we want to be? We would like you to consider the following: • Customers: Who are your future customers likely to be or who would you LIKE them to be? How are buying patterns likely to change in the next 1-3 years? • Market Trends: What are likely to be the most significant trends in the marketplace in the next 1-3 years? What will be the drivers of those trends? • Technologies: What new technologies will emerge/would you like to emerge in the next 3 years? From where are they likely to emerge? • Sectors: What sectors are driving technological developments? Are the technologies transferable?
  • 98. © Enterprise Europe Network South West 2010 EEN and EU opportunities • EEN – Jim Payton • FP7 ... 8 .... – Kenny Legg • EU SW office – Clare Breen
  • 99. © Enterprise Europe Network South West 2010 Enterprise Europe Network Funded by the European Commission to provide; • Advice and support to access international markets • Brokerage for technology and business partnering opportunities • Intellectual property advice • A business consultation and policy feedback service • Guidance on EU R&D programmes • Europe’s largest business support network (4000+ Staff in 48 countries)
  • 100. © Enterprise Europe Network South West 2010 Non-EU Members • Armenia • Montenegro • Bosnia and Herzegovina • Norway • Chile • Russia • China • Serbia • Croatia • South Korea • Egypt • Switzerland • Macedonia • Syria • Iceland • Turkey • Israel • USA
  • 101. © Enterprise Europe Network South West 2010 EEN support at all points of the value chain Upstream Device Map Data Software Content Finance Consumers Hardware Vendors
  • 102. © Enterprise Europe Network South West 2010 Video Case Study http://www.youtube.com/user/enterpriseeurope#p/a/u/4/ 8anZB1jCjAs
  • 103. © Enterprise Europe Network South West 2010 Enterprise Europe Network European R&D Funding
  • 104. © Enterprise Europe Network South West 2010 What is FP7? • The European Commission’s main funding programme for collaborative research in Europe. • 7 year programme running from 2007 - 2013 • A total budget allocation of over €50 billion. • 4 main themes: Capacities People Ideas Co-operation
  • 105. © Enterprise Europe Network South West 2010 Co-Operation • Budget of € 32B for transnational research by consortia of industry and academia. • Ten Key Thematic Areas • Health • Food, Agriculture and fisheries and biotechnology • Information and Communication Technologies • Nanosciences, Nanotechnologies, materials and new production technologies (NMP) • Energy • Environment • Transport (including aeronautics) • Socio-economic sciences and humanities • Space • Security
  • 106. © Enterprise Europe Network South West 2010 Project basics • Co-finance basis. • 75% support – more for an SME • Involving Partners from Multiple Countries • At least 3 • Big projects - £1 - 30m+ • Funding is issued by means of a grant agreement with the EC.
  • 107. © Enterprise Europe Network South West 2010 Eurostars
  • 108. © Enterprise Europe Network South West 2010 Eurostars - Structure • Focused on SMEs • Any technology area. • Bottom up approach. • Minimum 1 other European partner from 1 Eurostars country. • Administered by national funding bodies - in UK by TSB. • Deadlines February 2011/September 2011
  • 109. © Enterprise Europe Network South West 2010 Eurostars - Timescales • Maximum project duration of 3 years. • Ready for launch onto market within 2 years of project completion. • 4 months from deadline to decision
  • 110. © Enterprise Europe Network South West 2010 South West EEN Support • Dissemination of details of latest and forthcoming calls. • Focused events in support of particular sectors/calls. • Consortium building support. • Links to sector specialists (NCPs) and EC • Pre-screening of applications.
  • 111. © Enterprise Europe Network South West 2010 Why EEN • Help you find new international customers • Support information on trading in Europe • Access to new products, partners and technologies • Removing barriers to trade • A free one-stop shop for doing business in Europe
  • 112. © Enterprise Europe Network South West 2010 An Introduction to the South West UK Brussels Office Clare Breen, European Officer based in the South West I-Nets & EEN Technology Road Mapping Event, 15 December 2010
  • 113. © Enterprise Europe Network South West 2010 A link between the South West and Europe National interests (particularly with the Regional/local UK Permanent interests Representation to the (South West EU) partnership) South West UK Brussels Office Other European interests (regions, European networks, business, NGOs etc) European institutions
  • 114. © Enterprise Europe Network South West 2010 The SWUKBO partnership • Top Tier Local Authorities: – Devon, Dorset, Somerset and Gloucestershire County Councils – Cornwall, Plymouth, Torbay, Bournemouth, Poole, South Gloucestershire, Bristol and Wiltshire unitary authorities • South West Regional Development Agency (until March) • Higher Education: – Combined Universities in Cornwall – University of Plymouth • Associated Partners: – Environment Agency
  • 115. © Enterprise Europe Network South West 2010 SWUKBO Services Includes induction Includes visits to Brussels participation in and tailor-made European strategic events and working groups training locally Maximising our network of high level Refers to initiating, contacts within EU shaping, supporting or institutions to disseminating key SW influence policy and projects future EU funding
  • 116. © Enterprise Europe Network South West 2010 Advocacy & lobbying Intelligence & advice Coordination of working groups at regional “European Update” Newsletter (every two weeks) level. South West Cohesion Group Policy briefings (186 during 2009/10) (Structural Funds) FP8 Group (future of EU Funding Guide research funding) and Territorial Cooperation Example of support from Network Consultation responses (e.g. Future of Partners enquiries (1718 in 2009/10) Input European dimension into corporate strategies (cross-check exercise) and training SWUKBO Cohesion Policy, Future of EU Research Funding, Common Agricultural Policy) Advance copies of EU and UK documents/drafts Lobbying EU institutions on new proposals (e.g. Structural Funds regulations, State Aids proposals, work programme for a particular EU Co-operation with other regions and EU fund) networks based in Brussels Profiling EU project support Organise and support EU officials visits to Support to partners’ applications to EU funding SW (e.g. Commissioner Borg (April 2008) Technical support to successful projects on and Commissioner Pielbags (October 2008), eligibility & contractual issues DG Research (April 2009) and DG Partner search facility (on website) Agriculture (March 2010)) Link partners into projects developed by EU Organise partner visits to Brussels networks and other EU regions Support participation of SW partners in high Host/organise dissemination or cultural events/ level conferences in Brussels partner meetings e.g. Celtic Connections Promote SW experts to participate in EU Commission networks and working groups
  • 117. © Enterprise Europe Network South West 2010 SWUKBO Project Support Events • Info Days on EU Programmes & Policies: – Creative Industries Roadshow in Poole, March 2010 – EU Masterclasses in Bath & in Somerset in April & May 2010 – MEP Briefing Session in Truro, June 2010 – EU Masterclass in Poole in August 2010 – Lifelong Learning Roadshow in Exeter, 15 October 2010 – FP8 event in Plymouth, 28 October 2010 • Many more planned for 2011 – EU SME Week events, EU Masterclasses, Themed funding roadshows, MEP Briefing Sessions, more Territorial Cooperation Workshops... More info: http://www.southwestuk.eu/swukbo-roadshows
  • 118. © Enterprise Europe Network South West 2010 Examples of EU project support (I) Devon County Council – Daphne III programme The office was instrumental in supporting Devon County Council’s bid for a DAPHNE III project, which was submitted to the Commission in April 2010. Support included providing advance information on the DAPHNE III programme, providing feedback on the project application and liaising with the European Commission to check about the eligibility of the bid. Bristol – Youth in Action programme SWUKBO alerted the Watershed Media Centre (WMC) in Bristol about Opportunities for European funds opportunities under the Youth in Action programme, which resulted in WMC successfully applying with a project on the use of digital technologies in youth work (ENGAGE) Cornwall Council – INTERREG IVC The Brussels Office hosted a kick off meeting for an INTERREG IVC project in early February 2010, and arranged for meetings with the Commission’s Directorate General for Regional Policy) to keep them informed about the project and the Combined Universities in Cornwall on the occasion
  • 119. © Enterprise Europe Network South West 2010 Examples of EU project support (II) Somerset – FP7 The final conference of the Somerset County Council-led four-year BioEthanol for Sustainable Transport (BEST) project took place in January 2010. SWUKBO arranged high level meetings with the UK Permanent Representation (UKREP) to profile and disseminate the promising results of the project and lobbied on the technicalities of bio- ethanol provision in the UK. South West RDA – FP7 The Brussels Office offered substantial support on a European funding bid led by the South West RDA under the Regions of Knowledge programme(FP7) . Support included Opportunities for European funds adding the European dimension to the bid, searching for partners for the project, liaising with European players in the field and hosting a project meeting in December. South West RDA – Territorial Cooperation SWUKBO played a crucial role in developing and supporting the South West RDA-led project RAPIDE on regional innovation (September 2008 – September 2010). Support included pulling project partnership together (12 regional authorities), bid writing support, hosting project manager in Brussels, and liaising with the European Commission to disseminate project results.
  • 120. © Enterprise Europe Network South West 2010 Opportunities for European funds • ERDF Competitiveness Programme - managed by CLG and SWRDA, increasing prosperity by supporting enterprises • Competitiveness and Innovation Programme Entrepreneurship & Innovation Programme (EIP) - investment in innovation, improved access to finance for SMEs Eco-Innovation Programme - furthering market uptake of eco-innovative products ICT Policy Support Programme - best use and uptake of ICTs by EU citizens, businesses and governments Intelligent Energy Europe - funding actions to save energy and encourage the use of renewable energy sources • FP7 Programme - focus on research, development & innovation in collaborative projects • Territorial Cooperation - working transnationally on innovation, economic development, SME support
  • 121. © Enterprise Europe Network South West 2010 Where to Find Us? South West UK Brussels Office 11 Rond Point Schuman B-1040 Brussels Switchboard: 00 32 2 734 4110 Clare Breen: E-mail: cbreen@southwestuk.be Tel: 01208 265708 (based in Cornwall) www.southwestuk.eu
  • 122. © Enterprise Europe Network South West 2010 Technology Strategy Board opportunities Tim Just Technology Strategy Board Lead Technologist (Satellite Navigation)
  • 123. Driving Innovation Technology Strategy Board Driving Innovation Tim Just Lead Technologist, Satellite Navigation
  • 124. Driving Innovation The Technology Strategy Board is… A UK-wide body supporting business innovation for business benefit for economic growth for quality of life
  • 125. Driving Innovation Our strategy in 2 words
  • 126. Driving Innovation Investment criteria Is there a large market Can the UK do it? opportunity? Can the Technology Is the idea ‘ready’? Strategy Board make a difference?
  • 127. Driving Innovation Our role with UK Space Agency • Delivery partner of the UK Space Agency for telecommunications and navigation programmes • Promoting business opportunities for the UK Space industry across all Technology Strategy Board activity areas • Supporting innovation in space technology and applications that leads to new commercial exploitation opportunities
  • 129. Driving Innovation TSB Innovation in Space Competition • £2m in feasibility studies • Duration up to three months • Projects costing no more than £33k in total • 75% of the project cost funded(up to £25K) • Projects may be collaborative or carried out by a single company
  • 130. Driving Innovation TSB Innovation in Space Competition Scope (General) • Accelerate the development of innovative commercial technologies for space • Lead to new services that deploy data gained from space-based systems • Lead on to identifiable commercial opportunities or will position UK organisations to access other public/private funding
  • 131. Driving Innovation TSB Innovation in Space Competition Scope (Position, Navigation and Timing) • New services which exploit the potential of satellite navigation • Integration of Satellite Navigation capability into other products or services • Novel techniques to enhance the security of commercial satellite navigation services (encryption, protection, interference detection)
  • 132. Driving Innovation TSB Innovation in Space Competition KEY DATES • 10th January 2011 – Competition opens • 19th January 2011 – Optional briefing • 10th February 2011 – Competition closes • 28th February 2011 – Successful candidates informed • 1st April 2011 – Grant offer letters issued • 29th April 2011 – Deadline for return of signed offer letters • 31st July 2011 – Deadline for work completion • 7th September 2011 – Final deadline for delivery of reports • Mid September – Collaboration Nation event
  • 133. Driving Innovation ESA IAP programme • Feasilibilty and Demonstration projects
  • 134. Driving Innovation Knowledge Transfer Networks • National networks in a field of technology or business application • Funded by the Technology Strategy Board • Bringing together business, research bodies and the finance community … … to stimulate innovation through exchange of knowledge and expertise.
  • 135. Driving Innovation • Common web portal for KTNs and Technology Strategy Board designed to help make innovation happen. • Find new connections and thinking, share information and collaborate – helping to bring new ideas, products and services closer to reality • Improving Networking and cross-KTN activity
  • 136. Driving Innovation Space Special Interest Group • Enable strategic overviews of the Technology Strategy Board’s activities in the space sector. • Promote Knowledge Transfer Network activities in the space sector. • Create a cross-KTN Space Community for communications and networking opportunities. • Promote space sector technology capabilities • Responsible for facilitating space technology roadmaps (IGT recommendation)
  • 137. Driving Innovation Position, Navigation & Timing Group • Online community of the Location and Timing Group of the Digital Systems KTN • Position, Navigation and Timing: enabling the 'anything, anywhere, anytime' digital economy from transport to telecoms. • Champion national challenges such as • Vulnerabilities of GNSS – Jamming and interference • Protecting personal identity data in LBS services • Need for A National GNSS Test Bed • How does the modern, digital infrastructure depend upon the precise knowledge of time and location?
  • 138. Driving Innovation Knowledge Transfer Partnerships • High calibre, recently-qualified individuals placed into businesses to work on innovation projects • Exchanges knowledge; spreads technical and business skills • Brings new expertise and real benefits to companies • Provides business experience for graduates • Stimulates business-focused education and research in institutions
  • 139. Driving Innovation Space Innovation and Growth Strategy (IGS) A Twenty Year Vision and Strategy for Space sponsored by government, industry and academia....
  • 140. Driving Innovation Implementing the Space Innovation and Growth Strategy • Global market forecast to be worth £400 billion by 2030 • Strategy to capture 10% of market and create over 100,000 jobs in the UK • ‘applications and services using Space data will be one of the most important elements for delivering growth’
  • 141. Driving Innovation ISIC – International Space Innovation Centre • brings together businesses, international space agencies, research and technical facilities, government organisations and education facilities • facilitates new collaborations and partnerships • a seedbed for innovation and enterprise • facilitates the commercialisation of innovative research
  • 142. Driving Innovation Other TSB Projects & Partners in Space.... • TechDemoSat –‘in orbit test bed’ with SEEDA and ISIC • CubeSatChallenge (UKUBE-1) with STFC • UK Sat Nav Competition –‘Galileo Masters’ With GRACE (Nottingham University) • Centre for Earth Observation Instrumentation (CEOI) With NERC
  • 143. Driving Innovation www.innovateuk.org
  • 144. © Enterprise Europe Network South West 2010 Where do we want to be? Feedback
  • 145. © Enterprise Europe Network South West 2010 Thematic priorities We would like you to consider the following: • Potential technology transfer opportunities • Potential knowledge transfer opportunities • Potential collaborative R+D projects • ‘Theme’ leaders – business, knowledge base And • What are the short, medium, long term opportunities? • Who are the relevant regional, national, EU/International actors? • Where are the potential sources of funding?
  • 146. © Enterprise Europe Network South West 2010 Thematic priorities Feedback
  • 147. © Enterprise Europe Network South West 2010 Evaluate projects • Business/Knowledge base champion? • EEN/i-Net champion? • What happens next?
  • 148. © Enterprise Europe Network South West 2010 Closing remarks • Trevor Gregory • Jim Payton • Evaluation – your last chance to use the technology!!
  • 149. © Enterprise Europe Network South West 2010 Contacts Jim Payton, EENSW Innovation Adviser E: Jim.Payton@enterpriseeuropesw.org.uk T: +44 (0)7825 338396 Trevor Gregory, IATP Ltd E: trevorg@iatpuk.com T: +44 (0) 7711 850940 Kenny Legg, Funding Advisor E: kenny.legg@enterpriseeuropesw.org.uk T: +44 (0)1275 370814 Clare Breen, EU South West Office E: cbreen@southwestuk.be T: +44(0)1208 265708 www.inets-sw.co.uk www.enterpriseeuropesw.org.uk