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Enterprise Engagement Alliance
Enterprise Engagement Alliance

Presentation slides used by Bruce Bolger at the 5th Annual Internal Branding and Employee Engagement Conference by Marcus Evans.

NegóciosTecnologia
1 de 18
The Big Lesson of CBS’s Undercover Boss?
People Matter Customers and employees are the overlooked 5th P of marketing: Product Price Place (distribution) Promotion --Plus People
What changed? ,[object Object],[object Object]
How? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Economics of Engagement Are Compelling Engagement plays a key role in the success of nations and businesses. (Did the Soviet Union fall because its system failed to engage? )
The Essentials of Enterprise Engagement ,[object Object],[object Object],[object Object]
Enterprise Engagement Is a Big Field ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Enterprise Engagement: The Psychological Component ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It Integrates Fields and Tools That Were Once Siloed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The bigger the audience, the more expertise required. A New Knowledge-Base Required
[object Object],[object Object],[object Object],Engagement is Universal
[object Object],[object Object],Engagement Expertise Wanted
[object Object],[object Object],[object Object],The Big Question:
[object Object],[object Object],[object Object],[object Object],From Research to Action
[object Object],[object Object],Enterprise Engagement Institute
[object Object],[object Object],[object Object],The Enterprise Engagement Alliance
[object Object],[object Object],[object Object],EEA Activities
[object Object],[object Object],[object Object],[object Object],The End-Result

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Marcus Evans EEA presentation

  • 1. The Big Lesson of CBS’s Undercover Boss?
  • 2. People Matter Customers and employees are the overlooked 5th P of marketing: Product Price Place (distribution) Promotion --Plus People
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  • 5. The Economics of Engagement Are Compelling Engagement plays a key role in the success of nations and businesses. (Did the Soviet Union fall because its system failed to engage? )
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  • 10. The bigger the audience, the more expertise required. A New Knowledge-Base Required
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Notas do Editor

  1. Claire takes over on slide 12