This year's top privacy conference in Berlin, 12 - 13 May www.edpd-conference.com

1. 12 – 13 May 2014, Berlin, Germany | www.edpd-conference.com
THIS YEAR‘S TOP PRIVACY CONFERENCE IN BERLIN
COUNTRY
REPORTS
MANY BEST
PRACTICE
EXAMPLES
NUMEROUS
NETWORKING
OPPORTUNITIES
THIS EVENT
COMBINES
IT ALL!
PRIVACY LAW
DEVELOPMENTS
IN EUROPE AND
THE WORLD
REPORTS
BY DATA
PROTECTION AUT-
HORITIES
PRIVACY
COMPLIANCE IN
GLOBAL
CORPORATIONS

2. This event combines it all: It deals with data protection issues within global areas most relevant to your
company. Listen to many best practice reports from data protection specialists working outside Europe
and from experts of institutes and consultancies specialized in data protection. The conference bridges
many parts of the world, so that after your visit you will feel much more confident in dealing with com-
plex questions on international data protection!
You will also have the opportunity to listen to best practice reports from data protection officials from
different European countries. Also discuss the European Data Protection Reform with a panel of top-
class professionals as from the European Commission and the European Parliament. The parallel sessions
will allow you to choose exactly those topics which are most relevant to you.
Numerous networking opportunities complete the conference:
be it during the business speed-networking session or whilst enjoying a river cruise on the Spree in the
evening to which we cordially invite you.
Are you searching for an event that deals with more than the specific
data protection challenges within Europe?
Yourcorporationoperatesgloballyandyouwouldliketoexpandyour
knowledge in this field?
Then you should visit the 4TH
EUROPEAN DATA PROTECTION DAYS!
2
WHAT’S NEW?
NEW COUNTRY REPORTS
e.g. from Turkey, Russia, Brazil, Mexico and the US with California’s new privacy laws!
NEW BEST PRACTICE EXAMPLES
e.g. on big data implementation or global technology integration!
NEW REPORTS BY PRIVACY EXPERTS
e.g. about data transfer, cloud, email centralization and archiving
or the new EU cybersecurity strategy!
ADDITIONALLY EVENING DISCUSSION
at the end of the second day!
MORE NETWORKING OPPORTUNITIES
Now with an Icebreaker Wall

3. 3
Sources:PolizeilicheKriminalstatistik;
SymantecGlocalInternetSecurityThreatReport2013;
GfKverein,Studie„Daten&Schutz“,Statista
Registeredcriminalviolationsofdataprivacy*
n*officialterm:"Ausspähen,AbfangenvonDateneinnschl.Vorbereitung"
4,829 7,727 11,491 15,190 15,726 16,794
2007 2008 2009 2010 2011 2012
Topcausesofdatabreachesin2012
Insidertheft8%
Fraud1%
Unknown6%
Accidentally
madepublic
23%
Hacker
40% Theftorlossof
computerordrive
23%
Upload
ofallgermanhouseholdswithoutaninternetaccess
donothaveonebecauseofprivacyconcerns16 percent16 percent
How do Germans try to protect their private data?
OnlineusersinGermanydonotusesomefeaturesbecauseofprivacyreasons
*multipleresponsesallowed
55%
onlinegaming
37%
onlinebanking
35%
loyaltyprogram
30%
gamesinthewww
29%
onlinepayment
27%
onlineauctions
Data protection becomes more important
CONTACT US
PHONE: +49 (0)2 11 / 96 86 – 35 27
PROJECT MANAGEMENT
Bettina Karen Cebulla, Lawyer, Conference Director
REGISTRATION AND ALL CUSTOMER SERVICES ENQUIRIES
Kathrin Burczyk, Senior Conference Coordinator
Email: kathrin.burczyk@euroforum.com
SPONSORSHIP AND/OR EXHIBITING
Iris Cassens-Wolf, Senior Sales Manager
Phone: +49 (0)2 11 / 96 86 – 36 63
Email: iris.cassens-wolf@euroforum.com
CONFERENCE PARTNERS
Follow us on twitter
www.twitter.com/legal_live
#EDPD14
Join our LinkedIn Group
“European Data Protection Days”.
www.linkedin.com
A high-level, but definitely
informative overview on global
developments in the area of
privacy. Christian Grill, Amway GmbH

4. 4
4th
EDPD 2014
EUROPEAN DATA PROTECTION DAYS | MONDAY, 12 MAY 2014
8.30 a.m.
Registration and welcome with coffee and tea
NETWORKING: ICEBREAKER WALL
Bring plenty of business cards and get to
know who is with you right from the start
at our “wall of fame”.
9.00 a.m.
Opening remarks from EUROFORUM
and the conference chairman
Prof Dr Ian Walden,
Professor of Information and Communications Law,
Centre for Communication Law Studies,
Queen Mary, University of London, United Kingdom
BEST PRACTICE REPORTS
BY GLOBAL PRIVACY OFFICERS
9.05 a.m.
BEST PRACTICE
Organization models for an impactful global privacy
programme
Privacy programme organizational structure
Functions of a global privacy team
Global compliance model
– Approaches to privacy principles for a global organisation
– Roles and responsibilities across the organization
Ben Gerber,
Global Privacy Officer,
Group Legal & Compliance - Data Technology & Operation,
Standard Chartered Bank, Singapore
9.25 a.m.
BEST PRACTICE
Privacy challenges for global technology integration
Rising technology trends: mobile, social, cloud, pervasive
instrumentation and analytics
Use cases for data-derived value and challenges to privacy
Solutions based on privacy by design
Approaches to enabling trusted cross-border data flows
Christina Peters,
Chief Privacy Officer,
IBM Corporation, United States of America
9.45 a.m.
BEST PRACTICE
Breaking the mould – a new approach to consent
Why the current paradigm is broken
The regulatory trajectory – why consent will be a critical
element in any future regulatory framework
What consumers want
Transforming relationships with consumers through
permissions management
Vodafone’s journey towards consumer empowerment
Stephen Deadman,
Group Privacy Officer and Head of Legal - Privacy,
Security & Content Standards, Vodafone, United Kingdom
10.05 a.m.
Get involved and contribute to the debate:
Visit the speakers above at the
“QUESTIONS-AND-ANSWER-ROUND-TABLE”
and ask your questions in a smaller group!
10.50 a.m. Break with coffee and tea
GLOBAL PRIVACY LAW DEVELOPMENTS
11.20 a.m.
International privacy review
100 countries and counting
The impact of Snowden
Standards and compliance
Regional snap shots
Prof Dr Ian Walden
11.50 a.m. Questions and answers
12.10 p.m. Business-Networking-Break
BUSINESS-NETWORKING-BREAK
Don‘t miss this excellent networking opportunity!
1.00 p.m. Lunch Break

5. 5
PARALLEL PANEL
GLOBAL PRIVACY LAW DEVELOPMENTS
2.00 p.m.
New California legislation –
practical compliance tips for companies
Structure and impacts of the new legislation
General US data privacy law developments
– FTC enforcement and class action litigation
– US Safe Harbor update
Prof Dr Lothar Determann,
Partner,
Baker & McKenzie LLP, USA (California)
2.20 p.m. Questions and answers
2.35 p.m.
Update on Mexico’s new privacy law
Sigrid Arzt,
Commissioner,
Instituto Federal de Acceso a la Información y Protección de Datos,
Mexiko
2.55 p.m. Questions and answers
3.10 p.m.
Data Protection in Turkey
Current situation in data protection legislation in Turkey
Legislative developments
– Amendments in the current legislation
– Draft legislation
Important issues that the companies which collect and
process data should pay attention to under the current
and future legislation
Basak Güzel,
Senior Associate Lawyer,
Gür Law Firm, Turkey
3.30 p.m. Questions and answers
3.45 p.m. Break with coffee and tea
PARALLEL PANEL
CASE STUDIES AND BEST PRACTICE REPORTS
2.00 p.m.
BEST PRACTICE
Big data implementation
Suzana Falavigna,
Director, Legal Affairs,
T-Systems, Brasil
2.20 p.m. Questions and answers
2.40 p.m.
BEST PRACTICE
Ensuring employee privacy: a practical insight
Collection of employee personal data: how to ensure
compliant collection
Data processing and storage: how to ensure that all organi-
zational and technical measures of protection are in place
Requests of state authorities for data disclosures:
how to deal with such requests and when to say no
Sergey Kladov,
Legal Counsel,
Caspian Pipeline Consortium, Russia
3.00 p.m. Questions and answers
3.20 p.m.
Social media marketing
Data protection challenges for social media advertising,
blogging, and tweeting
How to do social sharing
Data protection and social media analytics and research
Monitoring social media use by employees
Karin Retzer,
Partner,
Morrison & Foerster LLP, Belgium
3.40 p.m. Questions and answers
4.10 p.m. Break with coffee and tea
Choose your
individual
subject!

6. 6
4.40 p.m.
The EU cybersecurity strategy –
overview and business impact
Proposed Directive on network and information security
National cybersecurity strategies
Security requirements and incident notification
Managing data protection risks
Dr Jörg Hladjk,
Counsel, Global Privacy & Cybersecurity Practice,
Hunton & Williams LLP, Belgium
5.00 p.m. Questions and answers
5.20 p.m.
BEST PRACTICE
Addressing Global Data Protection challenges
Data governance or company governance?
Accountability, state of the art and future trends
How can it be applied in a large multinational company?
How is it translated in proposed regulation texts
and ways to improve?
Demonstration of accountability and trust creation
Global interoperability and mechanisms to global
demonstration
Daniel Pradelles,
Privacy Officer EMEA,
Hewlett-Packard CCF, France
5.40 p.m. Questions and answers
6.00 p.m.
End of day one
6.45 p.m.
Departure evening event
7.00 p.m.
Start of the evening event
4.15 p.m.
Data privacy developments in Brazil for companies
Overview
Data privacy and consumer relationship
Civil rights framework for internet in Brazil
(Marco Civil Regulatório)
Responsibility on data privacy violations
Current developments after espionage
Data privacy in Brazil for national and international
companies – transparency and reputation
Suzana Falavigna
4.35 p.m. Questions and answers
4.50 p.m.
Transferring Personal Data from Russia
Where to transfer (major requirements and obstacles)?
Data transfer agreement (major provisions)
Technical requirements
Liability risks
Vyacheslav Khayryuzov,
Lawyer,
Noerr, Russia
5.10 p.m. Questions and answers
5.25 p.m.
The Personal Data Protection Act and its impact on Malaysia
The salient provisions and data protection principles
under the Act
Practical issues faced by data users pursuant to the
implementation of the Act
Data User Registration and Classes of Data Users who
have been identified
Enforcement of the Act
Jillian Chia,
Partner,
SKRINE, Malaysia
5.45 p.m. Questions and answers
We cordially invite you
to a River Cruise
“Trip on the Spree River”:
See lots of Berlin’s
famous sights from
the waterside!
Quelle:DieSternundKreisschiffahrtGmbH

7. 7
8.30 a.m.
Registration and welcome with coffee and tea
9.00 a.m.
Opening remarks from EUROFORUM
and the conference chairman
Dr Ulrich Wuermeling LL.M.,
Partner,
Latham & Watkins LLP, Germany
EUROPEAN DATA PROTECTION
LAW REFORM PROCESS
9.05 a.m.
European Data Protection Reform: recent developments
Dr Horst Heberlein,
Data Protection Unit, DG Justice,
European Commission, Belgium
9.25 a.m. Questions and answers
9.40 a.m.
DISCUSSION
Challenges and chances for Europe
CHAIR: Dr Ulrich Wuermeling LL.M.
– Dr Horst Heberlein
– Peter Hustinx, Supervisor,
European Data Protection Supervisor, Belgium
EUROPEAN DATA PROTECTION
AUTHORITYS’ REPORTS
10.20 a.m.
Data protection in Europe and beyond
Jakob Kohnstamm,
President,
Dutch Data Protection Authority College Den Haag, The Netherlands
10.40 a.m. Questions and answers
11.00 a.m. Break with coffee and tea
11.30 a.m.
Risk-based regulation is GREAT –
how to comply with the UK’s data protection law
Christopher Graham,
Information Commissioner,
Information Commissioner's Office, United Kingdom
4th
EDPD 2014
EUROPEAN DATA PROTECTION DAYS | TUESDAY, 13 MAY 2014
11.50 a.m. Questions and answers
12.05 p.m.
Regulated in Ireland –
how to comply with Irish data protection law
Common EU framework
Emphasis on assisting companies to be compliant
Firm enforcement for repeated non-compliance
Billy Hawkes,
Data Protection Commissioner,
Office of the Data Protection Commissioner, Ireland
12.25 p.m. Questions and answers
12.40 p.m.
DISCUSSION
The new role of the European Data Protection Board
CHAIR: Dr Ulrich Wuermeling LL.M.
– Christopher Graham
– Billy Hawkes
– Jakob Kohnstamm
1.10 p.m. Lunch break
2.00 p.m.
LUNCH-DISCUSSION
The changing role of data protection officers in cross border
environments
– Bojana Bellamy, President,
Centre for Information Policy Leadership, United Kingdom
– Dr Jörg Hladjk, Counsel, Global Privacy & Cybersecurity Practice,
Hunton & Williams LLP, Belgium
– Wim Nauwelaerts, Steering Member,
European Privacy Officers Forum, Belgium
2.35 p.m.
European Data Protection Reform:
how to a put a risk based approach in practice?
What is a “risk based approach” versus a “compliance approach”?
Making Privacy Impact Assessments and Privacy by Design practical
Getting it adopted by management, marketeers and engineers
Closing the loop: adding it to the management cycle
Simon Hania,
Corporate Privacy Officer,
TomTom, The Netherlands

8. 8
PARALLEL PANEL
PRACTICAL DATA PROTECTION ISSUES
CHAIR: Dr Ulrich Wuermeling LL.M.
4.45 p.m.
International data transfers:
The coming EU legal regime for the next five years
Likely results of the EU reform process
Coping with legal uncertainty
Transitioning between different data transfer mechanisms
Cederic Burton,
Associate,
Wilson Sonsini Goodrich & Rosati LLP, Belgium
5.05 p.m. Questions and answers
5.20 p.m.
Email centralization and archiving
The principles and general legal framework applicable
Specific protections concerning electronic communications
Actors and compliance duty
Specific challenges concerning electronic communications
Paul van den Bulck,
Partner,
McGuireWoods LLP, Belgium-France
5.40 p.m. Final discussion, questions and answers
Choo
ind
su
3.00 p.m. Questions and answers
3.20 p.m.
Update: EU data protection in the cloud – what next?
What works (and doesn't work) in applying EU laws to
cloud data
Impact on cloud providers and users of evolving EU data
protection rules
The hot issues in cloud deals and what can you do about them
Assessing the risks of moving email, human resources and
customer relationship management data to the cloud
Prof Dr Christopher Millard,
Professor for Privacy and Information Law, Centre for Commercial
Law Studies, University of London, United Kingdom
3.45 p.m. Questions and answers
4.00 – 4.45 p.m. Networking-Break with coffee and tea
and PRIVACY-QUIZ
4.15 p.m.
SOLUTION FORUM
APEC cross border privacy rules vs EU binding
corporate rules
Saira Nayak,
Director of Policy,
TRUSTe
Very informative, gives a good
picture of current developments,
good mix of legal and practical.
Eva Prinz, Paypal Deutschland GmbH
Win a free
Ticket for the
5th European Data
Protection Days
2015!

9. 99
PARALLEL PANEL
GERMAN PRIVACY LAW
CHAIR: Dr Axel Freiherr von dem Bussche LL.M.,
Partner, Sepecialist Solicitor für Information Technology Law,
Taylor Wessing, Germany
4.45 p.m.
Implementation of EU Directive into German law
and what the regulation will mean to it
If I know the EU Directive – why is there a need to look at
German Data Protection Law in detail?
The Data Protection Officer – a successful self-regulation
approach
Contractual audit rights and obligations – your partners
under close control?
What we expect of the coming regulation
Markus Stamm,
Senior Counsel,
Alcatel-Lucent Deutschland AG, Germany
5.05 p.m. Questions and answers
5.20 p.m.
GERMAN GOVERNANCE
Data protection authorities in Germany
Data protection authorities in Germany and
their competences
Düsseldorfer Kreis / Datenschutz-Konferenz
Task and powers of authorities
Examinations by the BayLDA
Fines and penalties
Miriam Meder,
Referent, Internet and Telemedia,
Bavarian Data Protection Authority for the Private Sector, Germany
5.40 p.m. Final discussion, questions and answers
6.00 p.m.
End of the 4th
European Data Protection Days
ose your
dividual
ubject!
19.00
EVENING DISCUSSION
CAN PRIVACY
LAW PROTECT
FROM ESPIONAGE?
NSA
WITH A KEYNOTE SPEECH OF
William Binney,
Former Technical Director,
National Security Agency United States of America
After more than 30 years working with the National
Security Agency (NSA) William Binney continues to
speak of the NSA‘s data collection policies. Listen to
the insider and how he calculates the current position.
MODERATOR: Dr. Ulrich Wuermeling LL.M.
– William Binney
– Billy Hawkes, Data Protection Commissioner,
Office of the Data Protection Commissioner, Ireland
– Prof Dr Michael Ronellenfitsch,
Hessian Data Protection Commissioner, Germany
– Peter Schaar, President, EAID, Former Federal Commissioner
for Data Protection and Freedom of Information, Germany
An excellent overview of data
protection laws around the
globe with good substantive
slides. Barbara Bennett, Hogan Lovells US LLP

10. 10
EXHIBITORS | EDPD
With robust compliance, governance, infrastructure management and productivity solutions, AvePoint
today helps more than 13,000 organizations enable enterprise collaboration with confidence. AvePoint
is a corporate member of the International Association of Privacy Professionals, educating and consul-
ting at the EU privacy congress, and participates in International Standards bodies including the W3C
and United Nations Internet Governance Forum. AvePoint provides privacy guidance and expertise
across all industry sectors and company sizes.
AvePoint Deutschland GmbH | Nymphenburger Str. 3, 80335 Munich, Germany | www.avepoint.eu
The Hunton & Williams Global Privacy and Cybersecurity Practice is known throughout the world
for its deep experience, breadth of knowledge and outstanding client service. Chambers and
Partners, The Legal 500 and Computerworld magazine, all have named Hunton & Williams as a top
firm for data protection and privacy. In addition to our legal practice, we distinguish ourselves
through our Centre for Information Policy Leadership, which boasts the active participation of 40
leading multinational corporations.
Hunton & Williams | Park Atrium, Rue des Colonies 11, 1000 Brussels, Belgium | www.hunton.com
TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the
data economy by enabling businesses to safely collect and use customer data across web, mobile,
cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers inno-
vative technology products, including website monitoring and advertising compliance controls –
along with privacy assessments and certifications. More than 5,000 companies worldwide, inclu-
ding Apple, Disney, eBay, Forbes, LinkedIn and Oracle rely on our DPM platform and globally
recognized Certified Privacy Seal to protect/enhance their brand, drive user engagement and mini-
mize compliance risk.
TRUSTe | 48 Charlotte Street, London, W1T 2NS, United Kingdom | www.truste.com
LOGO PRESENCE | EDPD
Hogan Lovells has specialised in data protection for over 25 years. Today, with over 2500 lawyers
worldwide, and 60 lawyers in our privacy and information group , we have one of the largest and most
experienced data protection practices in the world, spanning the United States, Europe, and Asia. We
have worked on international privacy projects for many Fortune 500 companies, and have dealt with
privacy issues in most of the world‘s jurisdictions. With our global reach, we are able to provide a 24-
hour global hotline to respond to data emergencies.
Hogan Lovells International LLP | Karl-Scharnagl-Ring 5, 80539 München, Germany | www.hoganlovells.com
For over 175 years, McGuireWoods has built its reputation on providing clients with the highest
quality legal service and sound strategic guidance. Members of our data privacy and security team
include more than 30 interdisciplinary lawyers. We help clients secure their data globally, and navi-
gate through U.S., European, Middle Eastern and Asian data security and privacy laws. Team lawy-
ers collectively speak 13 languages and respond to matters relating to international cloud compu-
ting, data transfer and international e-discovery matters.
McGuireWoods LLP | One James Center, 901 East Cary Street, Richmond, VA 23219, United States |
www.mcguirewoods.com
Morrison & Foerster has a world-class privacy and data security practice that is cross-disciplinary
and spans our global offices. With more than 60 lawyers actively counseling, litigating, and repre-
senting clients before regulators around the world on privacy and security of information issues, we
have been recognized by Chambers and Legal 500 as having one of the best domestic and global
practices in this area. For more information, please visit: http://www.mofo.com/privacy--data-secu-
rity-services/ and „like“ us on Facebook at http://www.facebook.com/MoFoPrivacy
Morrison & Foerster LLP | Boulevard Louis Schmidt 29, 1040 Brussels, Belgium | www.mofo.com
Taylor Wessing is a leading European full service law firm. With over 950 professionals across 23
offices in Europe, the Middle East and Asia, we comprehensively advise companies on all questions
of national and international business law. Through many years of experience in the fields of infor-
mation technology/data protection and media we are well-equipped to deal with the demands and
challenges faced by technology companies today. This has been recognised by a number of JUVE
Awards in these categories.
Taylor Wessing | Am Sandtorkai 41, 20457 Hamburg, Germany | www.taylorwessing.com

11. 1
Your personal
registration code
VENUE
Hotel Pullman Berlin Schweizerhof
Budapester Straße 25, 10787 Berlin, Germany
Telefone: +49 (0)30/26960
11
Please also check out our
discounts for group bookings!
Visit our events with one or more colleagues!
This is what you get:
The 2nd delegate from your company will receive
a 10% discount, the 3rd delegate will get 15%.
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REGISTRATION AND INFORMATION
or fill in and fax it to: +49(0) 0211/9686–4040
Register now
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CONDITIONS OF PARTICIPATION. The attendance fee per person, which includes con-
ference documentation, lunches, tea/coffee and evening dinner, is payable on receipt of
the invoice. Once your registration has been received you will be sent a confirmation slip.
Registrations can be cancelled (in writing please) free of charge up to 14 days before
the event. When a cancellation is made within 14 days of the conference date, half the
participation fee will be reimbursed. In the event of cancellation on the day of the con-
ference, or failure to attend, the full fee will be payable. The registered delegate may of
course send a substitute at no additional cost. The organisers reserve the right to amend
the programme of events if necessary.
DATA PROTECTION. EUROFORUM Deutschland SE uses the data collected in connec-
tion with your order and use of our services and products within the applicable legal
limits for the purpose of performing our services, and to provide you with information
by post and e-mail about further offers by us, companies of our Group or co-operation
partners, which are similar to the services of which you availed yourself previously. If,
during the use of the data, it is transmitted to countries lacking an adequate level of
data protection, we will create sufficient guarantees to protect the data. Furthermore,
we will use your data if you have given us your consent to do so. You may object to the
use of your data for advertising purposes or to being contacted by email or fax at any
time by contacting EUROFORUM Deutschland SE, Postfach 11 12 34, 40512 Düsseldorf,
Germany. Our customer services (Phone: +49 (0)211.9686–33 33) shall be pleased to
accept requests for changes.
YOUR ROOM RESERVATION. In the conference hotel, there is a limited allocation of
rooms available at a reduced price. Please arrange the room reservation directly with
the hotel quoting the reference “Euroforum event” or make your room reservation at the
following website: https://resweb.passkey.com/go/EDPD2014
At the end of the first day,
the hotel Pullman Berlin Schweizerhof
invites you to a get together.
By fax: +49(0)211/9686–4040
By phone: +49(0)211/9686–3527 [Kathrin Burczyk]
Switchboard: +49(0)211/9686–3000
By mail: EUROFORUM Deutschland SE
P.O. Box 11 12 34, 40512 Duesseldorf, Germany
By email: anmeldung@euroforum.com
info@euroforum.com
Internet: www.edpd-conference.com
Yes, I wish to attend the 4th
European Data Protection Days in Berlin
on 12 and 13 May 2014 at the price of € 1,999,– plus VAT per Person [P1106113M012]
[The fee covers full conference documentation. A substitute may attend in your place at no additional cost.]
If you want to book days separately please contact us at +49 (0)211/9686–3527
Yes, I wish to also take part in the river cruise on 12 May 2014
(no additional costs) [P1106113M110]
I cannot take part in this event but I am interested in the documentations.
Please send me the documentations at a price of € 399,–.
[All prices exclude VAT and transportation costs.] [P1106113M700]
Please inform me about sponsoring and exhibition possibilities.
Please amend my address as shown.
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