A good EDEN story from Latvia

1. LIGATNE
VILLAGE-­‐STORY
OF
THE
PEOPLE
AND
THE
PAPER-­‐MILL
Inese
Okonova
Culture
and
Tourism
Centre
of
Ligatne
Ligatne,
February
2013
LATVIA

2. THE
CASE
IS
BROUGHT
TO
YOU
BY
FOR
FURTHER
INFO,
PLESE
CONTACT
CASE
PROFILE
Culture
and
Tourism
Centre
of
Ligatne
Inese
Okonova
Inese
Okonova
E-­‐mail:
inese.okonova@gmail.com
Inese.okonova@gmail.com;
kultcentrs@ligatne.lv
Phone:
+371
2640
8806
+371
28395513;
+371
2640
8806
GENERAL
INFORMATION
ABOUT
THE
DESTINATION
Ligatne
region
local
government
Culture
and
Tourism
Centre
of
Ligatne
Surface-­‐Ligatne
town:
7,4
km2
;
Ligatne
region:
167,7
km2
Inhabitants-­‐
Ligatne
town:
1
000
inhabitants;
Ligatne
region:
4
045
WHERE
TOURISM
PROFILE
Tourism
Arrivals:
~
170
000
in
2012
Culture
and
Tourism
Centre
of
Ligatne
and
Gauja
Na[onal
Park
(whole
territory
of
Ligatne
is
a
part
of
the
na[onal
park)

3. WHY
–
THE
REASON
FOR
ACTION
HOW
WHAT
THE
CASE
IS
ALL
ABOUT?
1815
Konrad
Kyber
and
Justus
Storch,
2
German
1. Owners
of
the
Mill
takes
a
decisive
ac[on
and
change
the
raw-­‐
tradesmen
from
Riga
came
to
Ligatne
village
and
founded
a
Paper-­‐ material
used
in
the
produc[on
from
wooden
pulp
to
waste-­‐
Mill.
paper
moving
to
re-­‐cycling
.
1890-­‐[es
factory
is
owned
by
the
Mentzenforff
family
and
an
1.1.
The
Mill
gets
involved
in
the
tourism
exemplary
workers’
village
and
a
developed
social
system
is
development
allowing
guided
tours
in
the
produc[on
developed.
and
showing
both
the
industrial
heritage
and
also
1960-­‐[es
industrializa[on
in
the
USSR
reaches
its
peak.
1
000
nature-­‐friendly
solu[ons
of
nowadays.
workers
are
employed
in
the
mill
2. Municipality
takes
a
decision
to
preserve
the
local
industrial
1990-­‐[es
USSR
collapses,
majority
of
factories
in
Latvia
are
and
cultural
heritage
and
develop
tourism
as
one
of
the
going
bankrupt,
unemployment
is
growing,
people
are
leaving
priori[es.
towns
and
heading
to
the
capital-­‐
Riga
and
abroad,
the
industrial
2.1.
Major
project,
co-­‐financed
by
ERDF
is
launched
village
preserving
its
look
from
end
of
19th
Ct
is
undervalued,
to
build
two
tourism
trails
aimed
to
focus
on
cultural
wooden
architecture
considered
as
old
barracks.
heritage
of
Paper-­‐Mill
village;
2.2.
Tourism
informa[on
centre
is
founded;
2.3.
Local
people
are
trained
to
work
as
the
guides;
WHY
–
ISSUES
AND
CHALLENGES
2.4.
Marke[ng
and
public
rela[on
ac[vi[es
are
• Paper-­‐Mill
facing
bankruptcy
or
major
changes;
commenced
• Village
facing
modernizaVon
or
reconstrucVon
and
preservaVon;
• People
facing
moving
to
Riga,
emigraVon
or
adopVon
to
the
new
environment
Successful
co-­‐opera[on
of
local
authority
and
private
business
Local
community
benefits
from
tourism
development;
nature
benefits
from
eco-­‐friendly
produc[on

4. RESULTS-­‐BENEFITS
WHY
SHOULD
BE
SHOWCASED?
1.
10
local
people
ge^ng
addiVonal
income
working
as
guides
in
Ligatne
2.
number
of
tourists
visVng
tourism
informaVon
centre
village
increased
from
3
204
in
2010
to
11
459
in
2011
and
17
714
in
Indra
Ramāne
(29)
2012.
mother
of
4
years
old
daughter
and
6
years
old
3.
2
new
cafeterias
opened,
winery
of
local
fruit
and
berry
son,
wines
founded,
8
crafsmen
selling
souvenirs
to
the
tourists,
used
to
live
in
Latvian
wood-­‐working
and
eco-­‐lifestyle
park
opened
to
the
public
biggest
resort
town
Jurmala,
moved
to
Ligatne
4.
Paper-­‐Mill
of
Ligatne
conVnues
to
work
successfully
being
in
2009,
works
for
tourism
the
only
working
paper
producing
factory
in
Latvia
and
using
informa[on
for
a
half-­‐[me
only
waste-­‐paper
as
the
raw-­‐material.
and
is
the
best
guide
in
Ligatne
for
children
5.
Together
with
other
municipaliVes
lying
in
the
territory
of
the
Gauja
NaVonal
Park
a
tourism
cluster
is
founded
and
a
new
Edgars
Viņķelis
tourism
brand
«Enter
Gauja»
developed.
offspring
of
the
Paper-­‐Mill
workers
in
4th
genera[on.
Craksman,
demonstrates
the
wood-­‐curving
skills
REFLECTION-­‐MULTIPLIER
EFFECT
AND
TRANSFERABILITY
to
the
tourists
of
Ligatne
and
works
as
a
guide.
Efforts
taken
by
the
local
government
have
given
the
local
people
trust
that
tourism
will
be
supported
and
a
chain
of
new
services
have
been
founded
connected
to
the
tourism
Rasma
Vanaga
(reVred)
Used
to
work
as
an
economist
in
Paper-­‐Mill,
ended
her
career
as
the
LESSON
LEARNED
Deputy-­‐Director
of
the
Mill.
Since
2006
works
as
a
guide
in
Ligatne,
the
first
person
who
understood
the
Success
of
each
individual
player
in
such
a
poten[al
of
the
village
as
a
tourism
des[na[on.
small
community
depends
on
the
efforts
of
others:
if
someone
is
successful,
we
all
are
RESULTS-­‐RECOGNITION
AND
AWARDS
winners,
if
someone
fails,
we
all
are
loosing.
In
2011
Ligatne
village
wins
the
European
Des[na[ons
of
Excellence
Only
a
common
strategy
aimed
to
reach
long-­‐
award.
Theme
of
the
year:
reconstruc[on
of
physical
sites.
term
goals
is
going
to
be
successful!