2. All say they are Christians Everyone says they’re a Christian but what does that mean?
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5. Latent Class Segmentation allows integration of multiple dimensions for a comprehensive perspective Segments are based on a combination of input including experiences, behaviors, attitudes and other variables that are important in understanding American Christians Needs Behavior Usage of Christian Media Practices and Expressions Involvement Segments Attitudes Beliefs, Descriptors Latent Class Segmentation Where? When? Who? What? Why?
11. Start at 30,000 foot view Start at 30,000 foot view What Makes You a Christian?
12. What Makes You a Christian? - By Segment - - Total Christians - Accepting Christ as Lord and Savior Active Christians Professing Christians Liturgical Christians Private Christians Cultural Christians
13. What Makes You a Christian? - By Segment - - Total Christians - Being Born Again Active Christians Professing Christians Liturgical Christians Private Christians Cultural Christians
14. What Makes You a Christian? - By Segment - - Total Christians - Believing in God Active Christians Professing Christians Liturgical Christians Private Christians Cultural Christians
15. What Makes You a Christian? - By Segment - - Total Christians - Doing good things Active Christians Professing Christians Liturgical Christians Private Christians Cultural Christians
16. What Makes You a Christian? - By Segment - - Total Christians - Being raised as a Christian Active Christians Professing Christians Liturgical Christians Private Christians Cultural Christians
20. Agreement – Belief Statements (% Strongly Agree) - By Segment - - Total Christians - Salvation is by the grace of God, on the basis of Jesus' death and resurrection Active Christians Professing Christians Liturgical Christians Private Christians Cultural Christians
21. Agreement – Belief Statements (% Strongly Agree) - By Segment - - Total Christians - Only those who profess Jesus Christ as Lord and Savior in this life will enter heaven Active Christians Professing Christians Liturgical Christians Private Christians Cultural Christians
22. Agreement – Belief Statements (% Strongly Agree) - By Segment - - Total Christians - There are many paths by which to enter heaven Active Christians Professing Christians Liturgical Christians Private Christians Cultural Christians
23. Agreement – Belief Statements Faith in Jesus Christ is necessary for salvation Salvation is by the grace of God, on the basis of Jesus' death and resurrection Jesus was the son of Mary and the Son of God, fully human and fully divine The Bible is the authoritative guide for faith and Christian living After He died, Jesus was resurrected bodily The entire Bible is inspired by the Holy Spirit To become a Christian, a person must be born again Only those who profess Jesus Christ as Lord and Savior in this life will enter heaven The teachings of Jesus are just one approach to God The things I do (prayer, read the Bible, help others) help get me into heaven All people will be reconciled with God, going to heaven after death There are many paths by which to enter heaven The Bible contains valuable lessons but it is not without error There is not a literal hell Jesus was a good teacher and a good example but he was not divine = Significantly higher than total at the 95% confidence level = Significantly lower than total at the 95% confidence level Percent within Segment Cultural Christians Private Christians Liturgical Christians Professing Christians Active Christians
24. On The Ground Behavior – Where the rubber meets the road!
25. Church Attendance (at least monthly) Attend Church At Least Once a Month - By Segment - Attend Church At Least Once a Month - Total Christians - Active Christians Professing Christians Liturgical Christians Private Christians Cultural Christians
26. Participation at Church Beyond Worship Participation at Church Beyond Worship - By Segment - Participation at Church Beyond Worship - Total Christians - Cultural Christians Private Christians Liturgical Christians Professing Christians Active Christians
27. Church Leadership Positions Church Leadership Positions - By Segment - Church Leadership Positions - Total Christians - Cultural Christians Private Christians Liturgical Christians Professing Christians Active Christians
28. Reading the Bible Outside of Worship Bible Usage Outside of Worship - By Segment - Bible Usage Outside of Worship - Total Christians - Mean Times per Week Cultural Christians Private Christians Liturgical Christians Professing Christians Active Christians 0.5 0.4 1.5 1.6 3.4
29. Bible Purchasing Bible Purchasing - By Segment - Bible Purchasing - Total Christians - Cultural Christians Private Christians Liturgical Christians Professing Christians Active Christians
30. Read Christian Books: 1 hr or more per week Read Christian Books: 1 hr or more per week - By Segment - Read Christian Books: 1 hr or more per week - Total Christians - Active Christians Professing Christians Liturgical Christians Private Christians Cultural Christians
31. Usage of Christian Media Usa g e of Christian Media - By Segment - Usage of Christian Media - Total Christians - Cultural Christians Private Christians Liturgical Christians Professing Christians Active Christians
32. Listen Christian Radio: 1 hr or more per week Listen Christian Radio: 1 hr or more per week - By Segment - Listen Christian Radio: 1 hr or more per week - Total Christians - Active Christians Professing Christians Liturgical Christians Private Christians Cultural Christians
33. Listen Christian CDs/Tapes/MP3/Downloads: 1 hr or more per week Listen Christian CDs/Tapes/MP3/Downloads: 1 hr or more per week - By Segment - Listen Christian CDs/Tapes/MP3/Downloads: 1 hr or more per week - Total Christians - Active Christians Professing Christians Liturgical Christians Private Christians Cultural Christians
34. Read Christian Magazines/Newsletters: 1 hr or more per week Read Christian Magazines/Newsletters: 1 hr or more per week - By Segment - Read Christian Magazines/Newsletters: 1 hr or more per week - Total Christians - Active Christians Professing Christians Liturgical Christians Private Christians Cultural Christians
35. Spiritual Growth Activities Read the Bible Read other inspirational materials Attend worship services Meet with a group of your peers to discuss faith Share your faith with others Read materials other than sacred writings Visit religious websites Watch religious TV or listen to religious radio programs Meditate Do some other form of exercise other than yoga Spend time outdoors Spend time with family = Significantly higher than total at the 95% confidence level = Significantly lower than total at the 95% confidence level Percent within Segment Cultural Christians Private Christians Liturgical Christians Professing Christians Active Christians
36. Spiritual Growth Activities Spend time with friends Spend time alone Meet with clergy/pastor/priest Fast Listen to/play music Donate your money to church or charity Donate your time to church or charity Pray to God Pray with others Receive communion Serve at church Serve in the community Continued Percent within Segment = Significantly higher than total at the 95% confidence level = Significantly lower than total at the 95% confidence level Cultural Christians Private Christians Liturgical Christians Professing Christians Active Christians
37. Involvement in Spiritual Activities I n v o l v e m e n t i n Spiritual Activities - By Segment - Involvement in Spiritual Activities - Total Christians - = 1-10 ACTIVITIES = 11+ ACTIVITIES = NO ACTIVITIES Cultural Christians Inner Christians Catholic Christians Professing Christians Active Christians
38. Denomination By Segment Among Those Who Attend Church Baptist (any type) Catholic/Roman Catholic
39. Denomination By Segment Among Those Who Attend Church Methodist (any type) Lutheran (any type)
40. Political Affiliation by Segment Cultural Christians Private Christians Liturgical Christians Professing Christians Active Christians Political Affiliation - By Segment - Political Affiliation - Total Christians - = REPUBLICAN = INDEPENDENT/ UNDECIDED/OTHER = DEMOCRAT
44. Read Christian Books: 1 hr or more per week Read Christian Books: 1 hr or more per week - By Segment - Read Christian Books: 1 hr or more per week - Total Christians - Active Christians Professing Christians Liturgical Christians Private Christians Cultural Christians
