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The New Digital Divide and the New Digital Frontier An Entrepreneur's view of Social Media and the Future of Business Eric Mathews @ECMathews – Note: One  t  in Mathews
Me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Divide The term  digital divide   refers to the  gap  between people with effective  access  to digital and information technology and those with very limited or  no access  at all. It includes the  imbalances  in  physical access  to technology as well as the imbalances in resources and  skills  needed to  effectively participate  as a  digital citizen . In other words, it is the  unequal access  by some members of  society   to  information   and communication technology, and the unequal acquisition of related skills.  -Wikipedia Classified based on gender, income, and race groups, and by locations. I look at 18 Years and older in the US – Why? Money.
New Digital Divide: “Social Divide” Offline Online Traditional View of the Digital Divide
New Digital Divide: “Social Divide” Offline Online Traditional View of the Digital Divide Offline Online Social Media Digital Divide Tried Social Media Once
New Digital Divide: “Social Divide” Offline Online Traditional View of the Digital Divide Offline Online Social Media Digital Divide Tried Social Media Once Offline Online Realistic Social Media Digital Divide Used Social Yesterday
New Digital Divide: “Social Divide” Offline Online Traditional View of the Digital Divide Offline Online Social Media Digital Divide Tried Social Media Once Offline Online Realistic Social Media Digital Divide Used Social Yesterday Offline Online Smart Phone Mobile in the Online World
New Digital Divide: “Social Divide” Offline Online Traditional View of the Digital Divide Offline Online Social Media Digital Divide Tried Social Media Once Offline Online Realistic Social Media Digital Divide Used Social Yesterday Offline Online Smart Phone Mobile in the Online World Offline Online Works Realistic Mobile in the Online World
New Digital Divide: “Social Divide” Offline Online Offline Online Tried Social Media Once Offline Online Smart Phone New New Digital Divide: “Mobile Digital Divide”
Money in the Future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Frontier: LBS, Niche & “Light” Social ,[object Object],[object Object],[object Object],[object Object]
New Digital Divide: “Social Divide” Offline Online Offline Online Tried Social Media Once Offline Online Smart Phone LBS Niche Social Networks Light Social
How is Memphis building the Future? LBS, Niche, and Light Social ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
MarksMenus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stats on MarksMenus ,[object Object],[object Object],[object Object],[object Object],Want to give them a boost?  Send a tweet out.  Example: “ Just learned about how Memphis based @MarksMenus is changing the restaurant industry.  Already over 4500 menu items on the system. Killer!”
 
IntoOutdoors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Driving the Future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Want to give them a boost?  Send a tweet out.  Example: “ Just learned about how Memphis based @IntoOutdoors is changing hunting and fishing in the US.  I can’t wait to see the beta site when it launches.”
 
Xtrant ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business and Social ,[object Object],[object Object],[object Object],Want to give them a boost?  Tell a friend.  Example: “ When it comes to looking at business cloud-based applications that integrate social  features I think Memphis based startup Xtrant maybe the future.”
 
NRange ,[object Object],"#1 Golf GPS app for Blackberry" "Best Location-Aware Blackberry apps" ,[object Object],[object Object]
NRange 2010 ,[object Object],[object Object],[object Object],[object Object],Want to give them a boost?  Tell a friend or tweet.  Example: “ When it comes Mobile Golf GPS Apps I learned that Memphis based NRange was rate best in class by Business Week and About.com. Go to: www.NRange.com.”
Where are they going? ,[object Object],[object Object],[object Object],[object Object]
Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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New Digital Divide And Frontier

  • 1. The New Digital Divide and the New Digital Frontier An Entrepreneur's view of Social Media and the Future of Business Eric Mathews @ECMathews – Note: One t in Mathews
  • 2.
  • 3.
  • 4. Digital Divide The term digital divide refers to the gap between people with effective access to digital and information technology and those with very limited or no access at all. It includes the imbalances in physical access to technology as well as the imbalances in resources and skills needed to effectively participate as a digital citizen . In other words, it is the unequal access by some members of society to information and communication technology, and the unequal acquisition of related skills. -Wikipedia Classified based on gender, income, and race groups, and by locations. I look at 18 Years and older in the US – Why? Money.
  • 5. New Digital Divide: “Social Divide” Offline Online Traditional View of the Digital Divide
  • 6. New Digital Divide: “Social Divide” Offline Online Traditional View of the Digital Divide Offline Online Social Media Digital Divide Tried Social Media Once
  • 7. New Digital Divide: “Social Divide” Offline Online Traditional View of the Digital Divide Offline Online Social Media Digital Divide Tried Social Media Once Offline Online Realistic Social Media Digital Divide Used Social Yesterday
  • 8. New Digital Divide: “Social Divide” Offline Online Traditional View of the Digital Divide Offline Online Social Media Digital Divide Tried Social Media Once Offline Online Realistic Social Media Digital Divide Used Social Yesterday Offline Online Smart Phone Mobile in the Online World
  • 9. New Digital Divide: “Social Divide” Offline Online Traditional View of the Digital Divide Offline Online Social Media Digital Divide Tried Social Media Once Offline Online Realistic Social Media Digital Divide Used Social Yesterday Offline Online Smart Phone Mobile in the Online World Offline Online Works Realistic Mobile in the Online World
  • 10. New Digital Divide: “Social Divide” Offline Online Offline Online Tried Social Media Once Offline Online Smart Phone New New Digital Divide: “Mobile Digital Divide”
  • 11.
  • 12.
  • 13. New Digital Divide: “Social Divide” Offline Online Offline Online Tried Social Media Once Offline Online Smart Phone LBS Niche Social Networks Light Social
  • 14.
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19.  
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Notas do Editor

  1. 18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps
  2. 18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps
  3. 18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps
  4. 18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps
  5. 18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps
  6. 18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps
  7. 18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps 15.6% Smart in World 10-11% Smart in US
  8. 18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps
  9. Gina getting off the home page as top comment was a problem
  10. Introduce light social networking and you change engagement and user action on the site (commenting, chat, profile)