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Social Media in the Campaigns Creating Your Own Online Entourage through Social Mobilization
Elizabeth A. Terrell ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Today’s Topics
 
www.BarackObama.com-  Yesterday
www.BarackObama.com-  Today
 
Presence in All Places
My.BarackObama.com | @EATerrell
 
Courtesy TechPresident.com
Web
Social Networks  in Numbers- ComScore http://venturebeat.com/2008/07/22/comscores-june-us-numbers-facebook-still-gaining-on-myspace-while-blog-platforms-news-aggregators-niche-social-networks-also-grow/
 
 
Self Identifying MicroGroups
The Obama Facebook Application
Social Bookmarking
Digg - 6.2M Users
Consistency
Role Reversal
Peer Influence
What Does This Mean for You? http://www.multi-social.net/news/id/36 http://www.oecd.org/document/54/0,3343,en_2649_34225_38690102_1_1_1_1,00.html http://en.wikipedia.org/wiki/Demographics_of_Norway … of an estimated 1,554,993 total broadband subscribers.  … of an estimated total population of 4,681,100.
But What About MySpace? Courtesy TechPresident.com Friends on MySpace
Consistency
Main Page Widgets: The Prize Inside
TaxCut.barackobama.com
Main Page Widgets: The Prize Inside
Customization &  Cross Populated Content
Obama: YouTube  1,814 Videos, 116K Subscribers
Grab our twitter guide at  DavidAllGroup .com
 
www.JohnMcCain.com
You’ve Been Disconnected…
Let’s Compare…
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Let’s Compare…
McCain’s MySpace…
McCain: YouTube  330 Videos, ? Subscribers
 
[object Object],[object Object],Taking it Mobile
Taking it Mobile
Elizabeth A. Terrell ,[object Object],[object Object],[object Object]

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Social Media In the Campaigns