On average, a website which is visible by indexing robots receives 50% of its traffic through search engines. That’s how important it is for a website to have a significant and steady visibility among Google. To satisfy that need, Search Engine Marketing experts are playing with different tactics called SEO, SMO and SEA. It is important to develop a systematic approach to consider and analyze e-marketing efforts in their entirety. Taking into account all recruitment channels and the generated profitability for each lever is according K Company the key to success.

1. SEO
Content Campaigns
E Business
Intelligence
Analytics Social media
www.k-cy.com | contact@k-cy.com | +32 (0)4 349 06 09 eBI services AT K COMPANY

2. Pertinence Confidence Authority
Think “USER” and “ROI”
www.k-cy.com | contact@k-cy.com | +32 (0)4 349 06 09 eBI services AT K COMPANY

3. SEM
Search Engine Marketing
SEO SMO
Search Engine Social Media
Optimisation Optimisation
SEA
Search Engine
Advertising
www.k-cy.com | contact@k-cy.com | +32 (0)4 349 06 09 eBI services AT K COMPANY

4. Search Engine Optimisation
On-Page
SEF
Off-Page
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5. Directory Specific directory Link scouting
Articles & press releases Articles for social media
Link bait

6. SEO / SEA: integrated approach

7. Adwords performance
Quality Score Targetting Remarketing Tracking

8. Social media presence can increase your sales.
Facebook Twitter Linkedin Pinterest Youtube etc.
www.k-cy.com | contact@k-cy.com | +32 (0)4 349 06 09 eBI services AT K COMPANY

9. Web Analytics is your friend!
E-marketing Content Structure Profil Errors

10. Acquisition
Conversion
Retention

11. Integrated Dashboard
WA CMS CRM Emailing ERP SM etc.
www.k-cy.com | contact@k-cy.com | +32 (0)4 349 06 09 eBI services AT K COMPANY

12. Case Solex
SEO
Project
SEO for the European site and for
country sites.
Actions
• SEO strategy plan.
• Multilingual keywords research
• Content optimisation
(text, videos, images, news, do
cuments, etc.).
• SEO and SEF following.
• Common strategy for SEA and
SEO.
www.k-cy.com | contact@k-cy.com | +32 (0)4 349 06 09 eBI services AT K COMPANY

13. Case Lampiris-Isol
SEA
Project
French and Dutch SEA
campaigns for a short term action.
Actions
• Definition of ad
groups, keywords, announces,
CPC and budget.
• Campaigns launching.
• Links between Google
Adwords and Google Analytics.
• Regular optimisation.
• End of campaign reporting.
www.k-cy.com | contact@k-cy.com | +32 (0)4 349 06 09 eBI services AT K COMPANY

14. Case Infos-Entreprises
WA
Project
Google Analytics implementation
and following.
Actions
• KPIs definition.
• Tagging optimisation and
implementation.
• Google Analytics account set-
up
(segments, profiles, goals, das
hboards, etc.).
• Reporting.
www.k-cy.com | contact@k-cy.com | +32 (0)4 349 06 09 eBI services AT K COMPANY

15. Ingrid Rennoir, eBI consultant
ingrid@k-cy.com
+32 (0)4 349 06 09
www.k-cy.com
www.k-cy.com | contact@k-cy.com | +32 (0)4 349 06 09 eBI services AT K COMPANY