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New Approach to Online Tourism via  DreamersDo
[object Object],[object Object],[object Object]
 
In the past…
Marketers were   speakers Customers were audiences
People  in  small groups.   In their families, at work, among friends… T rust what family members, colleagues and friends used to say .  Word of Mouth
With the arrival of mass media  National and Global Marketing arisen !!! Small   groups  Larger Groups
Marketers targeted larger groups . Global Players were born . Competition increased .
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
People’s behavior changed…  No more audience… Desire to  talk … Not willing to buy what brands offer Willing to  contribute  to what is offered to them
[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who is ?
Start-up  business in online tourism Destination  Italian  provinces with cultural peculiarities, preserved nature Aim to develop an extensive   international awareness  of destination. Diversified  group of professionals
Salento
What is Different in    ?
No Sales  of Ready to use Tours!   From push to  pull  strategy . Full  flexibility  of booking system . Collaborative  design of holidays One stop  payment for all holiday services . IN
No more chaotic  web environment full of advertisements User-friendly web interface Playful  atmosphere on web site. IN
Not operating tours Making them experience their dream vacation IN
 
No more classical type of Tourist journey  visit book travel stay IN
VISIT WEBSITE EXPERIENCE TRAVEL STAY IN TOUCH  TELL / SHARE BOOKING
Customers  are  talking  DreamersDo is listening IN
D reamers   &  D oers. H ere you tell  your storıes.  A story???
www.facebook.com/dreamersdo www.dreamersdo.tumblr.com www.facebook.com/dreamersdo www.dreamersdo.trave l
VISIT WEBSITE EXPERIENCE TRAVEL STAY IN TOUCH  TELL / SHARE BOOKING NPD
Customer participation in  NPD . Inspiration  from customers’ dreams . IN
Looking   for  full experience   in the destination Tasting  Italian culture  is desired
They want to learn how to cook Italian pasta? PIZZICA DANCE NOTTE DI TARANTA ITALIAN PASTA TAMBURELLO OLIVE FARMS IN
They want to learn how to cook Italian pasta? Podcasts, video to help  customers learn more  about  SALENTO   IN
They want to learn how to cook Italian pasta? Join customers  where they already are Social Media  IN
They want to learn how to cook Italian pasta? To explore the  creativity  of customers To  get inspired  from them Social Media  IN
They want to learn how to cook Italian pasta? DreamersDo  official page Facebook IN
They want to learn how to cook Italian pasta? To explore the  creativity  of customers To  get inspired  from them To  entertain   them Social Media  IN
How do you say “Dream” ?
They want to learn how to cook Italian pasta? To explore the  creativity  of customers To  get inspired  from them To  entertain   them To  teach  them Social Media  IN
They want to learn how to cook Italian pasta? SALENTO DREAMS To create curiosity for Salento globally (First International Salento Page on FB) To Inform our fans by relevant  information from A to Z  IN
They want to learn how to cook Italian pasta? Flickr IN
Q&A
Just close you eyes www.dreamersdo.travel

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International Forum on E 2.0 - Customer Engagement

  • 1. New Approach to Online Tourism via DreamersDo
  • 2.
  • 3.  
  • 5. Marketers were speakers Customers were audiences
  • 6. People in small groups. In their families, at work, among friends… T rust what family members, colleagues and friends used to say . Word of Mouth
  • 7. With the arrival of mass media National and Global Marketing arisen !!! Small groups Larger Groups
  • 8. Marketers targeted larger groups . Global Players were born . Competition increased .
  • 9.
  • 10.
  • 11. People’s behavior changed… No more audience… Desire to talk … Not willing to buy what brands offer Willing to contribute to what is offered to them
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 19. Start-up business in online tourism Destination Italian provinces with cultural peculiarities, preserved nature Aim to develop an extensive international awareness of destination. Diversified group of professionals
  • 22. No Sales of Ready to use Tours! From push to pull strategy . Full flexibility of booking system . Collaborative design of holidays One stop payment for all holiday services . IN
  • 23. No more chaotic web environment full of advertisements User-friendly web interface Playful atmosphere on web site. IN
  • 24. Not operating tours Making them experience their dream vacation IN
  • 25.  
  • 26. No more classical type of Tourist journey visit book travel stay IN
  • 27. VISIT WEBSITE EXPERIENCE TRAVEL STAY IN TOUCH TELL / SHARE BOOKING
  • 28. Customers are talking DreamersDo is listening IN
  • 29. D reamers & D oers. H ere you tell your storıes. A story???
  • 31. VISIT WEBSITE EXPERIENCE TRAVEL STAY IN TOUCH TELL / SHARE BOOKING NPD
  • 32. Customer participation in NPD . Inspiration from customers’ dreams . IN
  • 33. Looking for full experience in the destination Tasting Italian culture is desired
  • 34. They want to learn how to cook Italian pasta? PIZZICA DANCE NOTTE DI TARANTA ITALIAN PASTA TAMBURELLO OLIVE FARMS IN
  • 35. They want to learn how to cook Italian pasta? Podcasts, video to help customers learn more about SALENTO IN
  • 36. They want to learn how to cook Italian pasta? Join customers where they already are Social Media IN
  • 37. They want to learn how to cook Italian pasta? To explore the creativity of customers To get inspired from them Social Media IN
  • 38. They want to learn how to cook Italian pasta? DreamersDo official page Facebook IN
  • 39. They want to learn how to cook Italian pasta? To explore the creativity of customers To get inspired from them To entertain them Social Media IN
  • 40. How do you say “Dream” ?
  • 41. They want to learn how to cook Italian pasta? To explore the creativity of customers To get inspired from them To entertain them To teach them Social Media IN
  • 42. They want to learn how to cook Italian pasta? SALENTO DREAMS To create curiosity for Salento globally (First International Salento Page on FB) To Inform our fans by relevant information from A to Z IN
  • 43. They want to learn how to cook Italian pasta? Flickr IN
  • 44. Q&A
  • 45. Just close you eyes www.dreamersdo.travel

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