Selling Promo to Vertical Markets
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This is my ppt from the Proforma National Convention on Selling Promo to Vertical Markets.
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Selling Promo to Vertical Markets
- 2. Strategies for Selling Promotional Items to Vertical Markets Presented by Dana R Zezzo Chief Marketing Officer – Jetline dana@jetlinepromo.com
- 3. Objective • To fully understand the top vertical markets in the promotional products industry and arm yourself with the tools to be successful in them.
- 4. Agenda Come to the plate knowing the pitch! • Total Industry Potential • Sales by Product Category • Vertical Market Ranking • Gainers and Losers • Where Orders Come From • Supplier Support • Repeat Business • Conclusion - 20%!
- 5. Total Industry Potential http://www.ppai.org/inside-ppai/research/Documents/2011%20SalesVolume%20Sheet.pdf Strategies for Selling Promotional Items to Vertical Markets > Total Industry Potential
- 6. Sales by Product Category http://www.ppai.org/inside-ppai/research/Documents/2011%20SalesVolume%20Sheet.pdf Strategies for Selling Promotional Items to Vertical Markets > Sales by Product Category
- 7. Vertical Market Ranking http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf Strategies for Selling Promotional Items to Vertical Markets > Vertical Market Ranking
- 8. Vertical Market Ranking http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf Strategies for Selling Promotional Items to Vertical Markets > Vertical Market Ranking
- 9. Vertical Market Ranking http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf Strategies for Selling Promotional Items to Vertical Markets > Vertical Market Ranking
- 10. Gainers and Losers http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf Strategies for Selling Promotional Items to Vertical Markets > Gainers and Losers
- 11. Gainers and Losers • Great example – Real Estate ─ Ranking Increase vs. Market Decrease • Why? • Industry PO size average? • What other advertising for same $$$? • Products that have survived the test of time – ─ Stress Balls / Key Tags Strategies for Selling Promotional Items to Vertical Markets > Gainers and Losers
- 12. Where Orders Come From • Who or What department influences the purchase? http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf Strategies for Selling Promotional Items to Vertical Markets > Where Orders Come From
- 13. Where Orders Come From Strategies for Selling Promotional Items to Vertical Markets > Where Orders Come From
- 14. Where Orders Come From http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf Strategies for Selling Promotional Items to Vertical Markets > Where Orders Come From
- 15. Where Orders Come From http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf Strategies for Selling Promotional Items to Vertical Markets > Where Orders Come From
- 16. Where Orders Come From http://jetlinepromo.com/markets-html.html Strategies for Selling Promotional Items to Vertical Markets > Where Orders Come From
- 17. Where Orders Come From http://www.goldbondinc.com/gbportal/educationspread.asp Strategies for Selling Promotional Items to Vertical Markets > Where Orders Come From
- 18. Supplier Support http://jetlinepromo.com/markets-html/education.html http://jetlinepromo.com/markets-html/banking-financial.html Strategies for Selling Promotional Items to Vertical Markets > Supplier Support
- 19. Repeat Business http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf Strategies for Selling Promotional Items to Vertical Markets > Repeat Business
- 20. Be Powerful • Conclusion ─ End Users will pay 20% more for niche products! ─ End Buyers do not know specific niche products exist. ─ Out IDEA the online models.
- 21. Questions?
- 22. THANK YOU! Presenter: Dana R. Zezzo Chief Marketing Officer Jetline dana@jetlinepromo.com
- 23. Thank you for Attending! Please remember to: • Complete your session surveys daily for the chance to win $100 off your 2013 Convention Registration! • Have your CEU Tracking Card stamped to receive the appropriate credits towards your MAS, CAS and/or BASI Certification • Check your Convention Agenda for the next SUPER powerful session • Have Fun!
- 24. 2013 Convention Register today for the 2013 Convention, to be held July 21-24, 2013! For more information, visit the Convention Registration Table in the Advantages area, or contact Phyllis Gafric (PGafric@Proforma.com or ext. 2225) at your Support Center.
- 25. If you’d like a copy of this presentation: Text Scan Session 49 to 80464 For more information about today’s session, please contact Frank Ciraci at FCiraci@Proforma.com or (800) 825-1525 Ext. 2284, or Dana Zezzo at dana@jetlinepromo.com.