1. OuterSpace
Fashion Industry
BY: Dylan Rolison and Eddie Ma
Release on: 12.12.2014

2. Presentation Overview
- Industry Overview
- Market Needs
- Market Growth
- Market Trends
- SWOT Analysis
- Objectives
- Branding
- Pricing
- Sales Forecasts
- Summary

3. Industry Overview
- Highly Fragmented
-12,290 Fashion Design Businesses in U.S.
- 5% Control of Market = Dominate Company
- Louis Vuitton: 3% Market Share
- Gucci: 1% Market Share

4. Market Needs
-Simon Sinek: “The Golden Circle”

5. Marketing Needs
- Offer an international inspired
brand proposition that is targeted
at discerning customers who are
looking for stylish, technological
advanced, one-of-a-kind designs
that are made with the highest
quality that live in the greater Los
Angeles area.
- International Clothing
- Clothing whose design is
influenced by cultures all over
the world and made with top
of the line materials
throughout the globe.
- Features
- Style
- Assortment of sizes
- Functional and Fashionable
- Ease of Care
- One of-a-kind designs
- Status symbol
- Specific stitching materials
and production design
- Technologically advanced
- Anti-microbial Finish
- Special stain-release fabric
treatment
- Fluid-repellant finish

6. Market Growth
- Expected revenue is estimated to increase by 3.6%
annually to a net worth of $1.3 billion by 2017.

7. Market Trends
- “Fast Fashion”
- Mass-Market Retailers
- Designers collaborate with fast fashion
retailers like H&M and mass merchants like
Target to deliver lines specifically made for
these outlets.
- Emergence of Diffusion Lines
- Diversification

8. SWOT Analysis
- Strengths
- Business Model
- Offering
- Key to Success
-Geographical Location
-Cultural
- Weaknesses
- Suppliers
-Staff
-Brand Image
-Technology
- Opportunities
- Demographic Trends
- Economic Trends
- Technological Trends
- Fashion Trends
- Threats
- Ecological Trends
- Political – Legal Trends
- Competitive Trends

9. Objectives
• Marketing
- Customer Acquisition
- Expand customer base by adding 50 new customers
every two months for the first two years of operation.
- Product Development
-Develop and introduce 5 new t-shirt designs for
every season for the first year of operation.
- Unit Sales
- Sell 200 t-shirts to each of our targeted segments
every month for the first 2-5 years of operation.
- Market Share
- Capture at least .10% of the Los Angeles
market within the first 2-5 years of operation.

10. Objectives
• Financial
- Sales Revenue
- Achieve sales revenue between $102,000 -
$107,000 within our first year of operation
- Product Sales Revenue
-Achieve product revenue $25,500 – 26,750 per
quarter.
- Profitability
- Increase our yearly profit by 25% annually
within our first 3-5 years of operation.

11. Objectives
• Societal
- Conservation
- Reduce stores use of electricity by at least 5%
annually
- Reduce Waist
Increase the proportion of recyclable product within our t-shirts
to 20% by the start of our second year of operation.
- Build Awareness
- Build Awareness among our target market about ways to be
sustainable consumers by attracting 1,000 visitors to our
company’s web page daily.
- Community Involvement
- Encourage employees to volunteer for local projects around the
community, by allowing them 30 hours of volunteerism per year
on company time.

12. Branding
- Private Label
- Control over our product factors
- Ability to make quick adjustments
- Easier to customize brand labels
- Fit our Brand Positioning and Image
- More Distinctive/Appealing
- Utilize across all consumer touch points
- Symmetrical and is visually appealing to the eye
- Utilize bold colors that draw and hold attention
- ULIMATE GOAL
- Distinctive marketing assets to replace our brand name in
marketing initiatives.

13. Advertising
- Most Ideal Communication Channels
- Magazines
- Ok!, In Style, Elle ,Self, Seventeen, Shape, Teen Vogue,
Glamour and Cosmopolitan.
- Radio
- Weekends from 7:00 pm –Midnight and from Midnight - 6:00
am.
- Internet
- MTV.com, LivngSocial.com, TicketMaster.com and Vevo.com.
- Social Media
- Twitter, Facebook, etc.
- Cable Television
- BET, Bravo, Centric, E!, Fox Soccer Channel, Logo, and MTV
Tr3s, Soapnet, and Style.

14. Pricing
- Position in Industry
- Create a fixed price that will be consistent with our positioning 
Exclusive and Luxury item.
- Value-Based Pricing Model
- Customers’ perception of value of our t-shirts and the price that they
would be willing to pay in able to determine a fixed price for our t-shirts.
- Strategy Downturn
- Achieving a reasonable gross profit margin
- Prices would be set at level that is focused on customer retention
and overall growth within the fashion design industry.
TOTAL PRICE $80 - $200

15. Sales Forecasts
- Sales volume of $1,638,000/yr.

16. Summary