This is a presentation I gave at the Murray Area Chamber of Commerce luncheon on August 6th, 2009.

1. Online Video grappling with

3. Why do videos rank higher in search results than anything else?

4. How can I optimize my videos to get better results? Quick Tips: Always use tag words and titles effectively!!! Use very specific (as well as) geographic and industry keywords. Use keywords (especially geographic) in the tags AND title. When posting on multiple video sites, give the video a slightly different title on each one. Use different keywords! On Youtube, make sure you use a channel specific to your business, and tag and title your channel as well.

5. How can I optimize my videos to get better results? Quick Tips: (continued) 6. Also on Youtube, create playlists according to slightly more general keywords, but put all the relevant videos in those playlists for higher search results as well (Youtube reserves some spots on search results for playlists). 7. Include links to your videos in emails, your blog, website, as well as social media! This will drive traffic to your videos, which will in turn engage potential customers and drive traffic to your website (and make sales!). 8. Begin to create a brand for yourself in your videos, or if you have a good brand that works well on video, use that! Consistency is king!

8. these sites sometimes want to charge you money, but these sites can also provide very rich tracking analytics as well.

11. ReelSEO.com

12. TubeMogul.com

13. ComScore.com

15. Introduce your product

16. Demonstrate your product

17. Showcase your expertise in your field

18. Give top 10 tips for … and make it a blog post too!

19. Make announcements such as a press release with an online video!

22. I’m not particularly tech-savvy, don’t have time, and/or don’t want to learn how to do it all… How does YEA-NAY Productions make it easy?

24. The End Product:

26. The Cabins at Bear River Lodge

27. Becky Nay, GRI Keller Williams South Valley Realty

28. Video Views Increase = Increased Sales/Web Traffic/ Increased Web Presence

31. Keller Development

32. Becky Nay – Keller Williams Realty

33. The Cabins at Bear River Lodge

34. Best Western Executive Inn

35. VIP Business List

36. and many other real estate agents and small businesses.

37. Profile Videos/Commercials from $100 Community Tours from $400 Do you do anything else? video business cards—video resumes—video tours—event videos—promo videos—training videos—product demo videos—video manuals—introduction videos—wedding videos—documentaries—film production—corporate videos—resort/hotel videos—apartment complex videos—web shows—news—non-profits—software training videos—script-writing—voice-overs—screenplay writing—video graphics design—event coverage—parties—reunions—website commercials—uploading—video hosting—video format conversion—DVDs—custom DVD menu design—Blu-ray discs—disc authoring—DVD/BD duplication—disc label design—case label design—business cards—promo flyers—video blogging—community tour videos—profile videos—video site account setup—widgets—family history videos—photo slideshows—rendering—etc.

38. Profile Videos/Commercials from $100 Community Tours from $400 Do you do anything else? Beginning in September, we will also offer full graphic design, photography, and small level website design services. Many of these options will be available in package deals for additional savings!