The document discusses how The Conversation Alliance helps build brand value through managing conversations. It summarizes that the company: (1) believes conversations are strategic and every marketing activity must contribute positively to conversations; (2) has competencies in listening, thinking, acting, and measuring conversations; and (3) guarantees successful execution through combining internal resources with managing specialist partners.
2. The Conversation Alliance
Building brands by managing conversations
• We truly believe in the power of conversations to build brand value
• Conversations are strategic: every marketing or sales activity must
contribute positively to the conversation
• We have the competences to listen, think, act and measure
• The combination of internal resources and the competence management
of specialist allies guarantees successful execution
• Our approach is supported by an innovative, media-neutral and
transparent business model
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We initiate and facilitate conversations between brands and its (potential) users.