1. Trade Tips:
Business Lessons
Learned from Vacation
By Shannon Mouton
Helpful Hints
for
Public
Relations
Professionals

2. The process of
planning a
vacation is
actually similar
to launching a
new business
venture.

3. Purpose
Vacation: Business Venture:
You know exactly There is a reason
why you're going you're heading
on vacation – you down this path. You
need time to relax dream about it or
and rejuvenate. wake up in the
middle of the night
with ideas.

4. Passion
Vacation: Business Venture:
You want to go to a The mere idea of it
place you’re gets your mind
passionate about. racing and your
It is a place that spirit excited with
brings a smile to anticipation.
your face.

5. Planning
Vacation: Business Venture:
You have done the You have
research: you know researched the
where you’re going, industry, your
how you’ll get there competition and the
and what activities gaps in products or
you’ll be doing. services you can
fill.

6. Preparation
Vacation: Business Venture:
You saved the Likewise, you have
money and made secured capital, the
the to-do lists, domain
asked for time off name, phone
and set up your number, business
voicemail. cards and office
space.

7. Now go, do, be –
whether it be a
summertime
vacation, a new
business venture
or both!

8. This presentation was adapted from our Voice Matters Blog.
To learn more about McKinney & Associates, visit www.mckpr.com
McKinney & Associates was founded in 1990 with a commitment to
social justice that has prevailed for more than 20 years. From the beginning,
McKinney passionately and skillfully practiced Public Relations with a
Conscience for local, national and international organizations.
@mckpr
facebook.com/mckpr
youtube.com/mckinneypr