Tips for public relations and marketing professionals.

1. Trade Tips:
How to Give a Great Presentation
Helpful hints for public relations
and marketing professionals
By Shannon R. Mouton

2. How to Give a Great Presentation
It’s all about the
audience, they are the
heroes of your
presentation.

3. Practice Makes Perfect
It was true for your performance in the school
pageant and it’s even wiser advice today.

4. Practice Makes Perfect
1. Pay attention to
your natural speech
rhythm and tempo
2. Consider how the
slides will advance

5. Present As If It’s 1999
Reliance on the slides is a pitfall, even the best
technology can run afoul of your plans.

6. Present As If It’s 1999
3. Be an engaging and
enthusiastic speaker, who
happens to have slides
4. Use your slides as a
guide, not as a script

7. Do More with Less
“We want more slides,”
said no one ever in the history of the world.

8. Do More with Less
5. Get to the point of
what you want to say
6. Use graphics to
illustrate and reinforce
your points

9. Demonstrate the Value
Advance the WIIFM?

10. Demonstrate the Value
7. Make the presentation
relevant and show the value
of the information

11. Inspire
8. Share a personal
anecdote to make
the presentation
memorable

12. To learn more about McKinney & Associates, visit www.mckpr.com
McKinney & Associates was founded in 1990 with a commitment to
social justice that has prevailed for more than 20 years. From the
beginning, McKinney has passionately and skillfully practiced public
relations with a conscience for local, national and international
organizations.
@mckpr
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