Program from 10/1/2009 Kickoff Event & Match Night, including descriptions of companies that pitched and team members they are looking for.

1. Kickoff Event and Match Night
Schedule
6:30 - 7:00 Networking & Refreshments
7:00 – 7:15: Introduction of the Duke Start-Up Challenge
7:15 – 8:15: Idea Pitches
8:15 – 9:00 Team Formation Networking
Sponsors
Page 1 Duke Start-Up Challenge 2009-2010

2. Key Dates for the Duke Start-Up Challenge
Nov 16 – 20: Elevator Pitch Competition
• Monday, Nov 16 @ Bryan Center, Von Canon Rooms
-Undergraduate Track
• Tuesday, Nov 17 @ CIEMAS, Schiciano Auditorium
-Healthcare & Life Sciences Track
-Energy & Environment Track
• Wednesday, Nov 18 @ Fuqua, Lilly and Dansby Classrooms
-Women Entrepreneurs Track
-IT & Media Track
• Thursday, Nov 19 @ Fuqua, Lilly and Dansby Classrooms
-Social Enterprises Track
-Products & Services Track
• Friday, Nov 20 @ Fuqua
-Finals (Winners from each Track)
with special guest Bill Maris, co-founder of Google Ventures
January 12: Executive Summary Competition
"A 10 page summary of your business idea"
February 18: Finalists Revealed
April 16: Duke Start-Up Challenge Finals
"A 10-minute investor pitch to a live audience"
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3. Listing of Startups Looking for Teammates
Rules: 3 minutes per pitch, 1 slide allowed
Some startups are not pitching but have asked to add their information in the listing below.
AdStream; Advertising software - In the same way companies buy advertising space in a newspaper or
magazine, on tv, and on a website, AdStream is a multimedia software that allows users to sell space on
their own personal computer screens to interested companies. Team Needs: Specifically those
interested in IT and media advertising, market research, Web design and software development, but will
openly consider team members from all backgrounds who are interested in business development.
Team focus is a top priority.. Contact: Andrew Joiner at aaj13@duke.edu
AtomFan, Inc. - AtomFan combines fantasy sports and high quality video, creating the next generation
of sports media. AtomFan's proprietary technology allows the end user to search for video by its
underlying statistics, creating custom highlight reels to follow your favorite team or to research the
actual performance of an athlete or team and freeing the end user from the decisions of an editor or TV
crew. AtomFan lets you watch what you want, when you want it. The company has already filed
patents on the idea and has created a demo showing proof of concept. Team Needs: AtomFan needs
programmers and IT experts capable of building a content-heavy website. Programming skills needed
would be in Flash/Flex, or other languages capable of *searching* video and spooling the output to a
website. Experience working with high-volume web applications is a plus. The company's founders have
expertise in IP management, business development, and managing small companies. Contact: Marc
Sedam at marc.sedam@atomfan.com
Don’t forget – the Elevator Pitch Competition is from Nov 16-20. Any student can participate. Also,
you’ll be able to see Google Ventures co-founder Bill Maris speak and judge at the Finals event.
Catchafire - Just as eHarmony has developed a patented Compatibility Matching System to match
singles looking for love, Catchafire's vision is to make it easy for every nonprofit to access pro bono
services and for every professional to volunteer their skills in a meaningful way. Our technology
platform merges an intelligent matching algorithm with powerful web 2.0 tools to create more accurate
and relevant skills-based matches and harness the power of a community of socially minded
professionals. Team Needs: Catchafire is looking for developers who have experience with PHP, Apache,
mySQL, and Linux, as well as individuals with marketing & communications expertise (specifically with
online social media strategies). Contact: Debbie Chou at ddc10@duke.edu.
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4. Cell Seeding Technology - Coating medical devices with blood cells to prevent body from rejecting
implant and reduce clotting and other complications. Team Needs: Legal and medical expertise. Contact:
garrett.muramoto@fuqua.duke.edu and sharon.kaplan@fuqua.duke.edu
(not presenting) Charge - battery swap model for electric vehicles in developing markets - Contact:
Remya Narayanaswami at rn27@duke.edu
College Pro - College Pro is a service that provides high school students with college students who will
advise them on the admissions process, lasting throughout the four years of high school. Now, more
than ever, colleges are tougher to get into, and high school students shouldn't wait until half way
through junior year to start creating their resumes. Contact: Scooter Boggs at ecb20@duke.edu
DateU - DateU.com is an interactive matchmaking website geared towards college students in North
Carolina. Team Needs: Marketing, Finance, Legal, Website. Contact: Lauren Coleman at lnc7@duke.edu
Duke Craiglist (working title) - We have an idea to create a craigslist-like trading website that focuses
on student trading of the textbooks for Duke courses. Contact: Min Kim at mk45@duke.edu
Did you know we have a weekly Entrepreneurship Education Series? Check out www.dukeDEES.com for
the list of speakers. Next week, 10/8 is Venture Capital 101 with Mitch Mumma
eCIRK - eCIRK will provide a centralized, electronic database for immunization records. By utilizing the
eCIRK platform, schools can easily manage large number of student vaccination records electronically.
Individuals can access data securely with a click of a mouse. Team Needs: We already have a team of 6
people. Now, we need someone with website/programing and legal background.. Contact: Shal
Chowdhury at shal.chowdhury@duke.edu
Energy Reducers - High R value R45 compact insulation 3" thick. All existing insulation min 12" for same
R value. Product has been developed and is patentable. Fits 2"x4" construction. meets all building code
requirements. significant reduction in cost for same R Value. Existing manufacturing capacity available.
12 to 18 monthto market Contact: Robert T Gunn at bobgunn@mindspring.com
Event Maps: evtmaps.com - We provide mobile device optimized maps and schedules for conventions
and other large events. Team Needs: Salespeople. Contact: Andy Ewing at andy.ewing@duke.edu
GiftSpaces - Giftspaces is a website designed to coordinate gift-giving, especially for Christmas and
birthdays. Team Needs: Need one other MBA to help with elevator pitch and business plan. Also, need
undergrad CS majors to take part in the creation of a product by building out current bare-bones
website.. Contact: Simon Li at simon.li@duke.edu
Green Build Catalog - Website providing architects, building contractors, and homeowners with analysis
of 'green' building products. Products will be evaluated on environmental impact, cost, and
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5. quality/usability, and the site will have shopping cart functionality for purchasing. Contact: Justin
Acciavatti at jja90@hotmail.com
health care IT / media / technology - interactive technology by which people can utilize all information
relative to their personal health in order to live healthier lifestyles and prevent disease. NOT webmd,
NOT a website Team Needs: Computer Science / Programming, Engineering, Finance, Marketing, Legal,
Sales people, medical advisor. Contact: Kevin Chen at ksc10@duke.edu
iLife123 HomeNet - A low cost, plug and play home wireless network solution to bring existing smart
devices online with minimum modifications. A practical approach to build greener smarter homes.
Contact: Beibei Lu at ncolive@gmail.com
Intelligent Irrigation Solutions - Using advanced sensor technology, combined with localized weather
forecasts and a precise evapotranspiration model, we can optimize existing irrigation systems to reduce
water use 20-40%. Team Needs: - Marketing, especially investigating new markets, Website
development for marketing site and core product, Sales. Contact: Johann Klemmack at
johann.klemmack@fuqua.duke.edu
Last year’s Duke Start-Up Challenge Grand Prize winner took home $25,000 in prizes. Get your team
together and make sure you compete this year. There are also prizes for each of the Tracks.
KBRT - At KBRT, we are developing a knowledge-based software solution that implements optimization
algorithms and machine learning approaches to improve the treatment planning process for thousands
of community hospitals and cancer clinics, so that radiation therapy is more efficient, consistent,
accurate and safe. Team Needs: website, finance, marketing. Contact Vorakarn Chanyavanich at
vorakarn@gmail.com
Language Maintenance Company - Implement a variety of creative strategies including: planning
events, reaching out to local companies, setting up concerts, etc. to aid in the process of maintaining
language skills even after a person has returned to his or her native country. Team Needs: Website,
Finance, one or two business partners.. Contact: Scott Goldman at scott.goldman@duke.edu
Linkademy, Inc. - Linkademy is a research-based networking website that encourages collaboration
between students and faculty. In addition we try to bridge the gap between industry and academia,
allowing students to find more applicable job opportunities based on their research experiences. Team
Needs: Programming. Contact: Rhut Vasavada at rhut.vasavada@duke.edu
Medici Medical Technologies - Medici Medical Technologies provides a medical device solution to treat
urinary incontinence. Team Needs: Web Design or FDA regulatory process experience would be helpful.
Contact: Joe Knight at joe.knight@duke.edu
Page 5 Duke Start-Up Challenge 2009-2010

6. MyFoodProfile - Online portal where user enters his food preferences (spice level, allergies etc) &
restaurants use that info to serve/suggest/customize dishes Team Needs: . Contact: Ashish Jain at
ashish.jain@fuqua.duke.edu
Nelson Pharma - Phosphocitrate (PC) is a physiological inhibitor of calcium crystal deposition, a
common consequence of aging, diabetes, hypercholesterolemia, mechanically abnormal valve function,
certain types of osteoarthritis, and chronic renal insufficiency. Calcium deposition causes stroke,
amputation, ischemic heart disease, and significantly increased mortality. Potential PC applications focus
on surface modification to prevent calcification of implants and provision via hemodialysate, as well as
drug uses. The autobahn to market is provision of PC via hemodialysate, an unusual device. Team
Needs: Marketing, market analysis. Contact: Deanna Nelson at dnelson@nelsonrx.com
new development - develop new initiation for on board imaging devices Team Needs: . Contact: Fang-
Fang Yin at fangfang.yin@duke.edu
Trying to get a handle on all the different entrepreneurship offerings at Duke? Check out
www.EntrepreneurshipAtDuke.com
OpenArms - We have built a board that can measure any movement in muscle contractions. Our goal is
to market this product to the video game market to give the user a more accurate, immersive
experience. Our open-source technology should be used to improve neuroprosthetic research. Team
Needs: Marketing, Finance, Legal, Engineering, Website, Programming, Team Players. Contact: Rish
Sinha at rish.sinha@duke.edu
Perfect 12 Essay - Perfect 12 is a way to connect students and tutors to help students improve scores
on the SAT essay section. Team Needs: Programming, Marketing. Contact: Chirag Vasavda at
chirag.vasavda@duke.edu
phased-array antenna - Looking for someone who have special interesting on sensing/radar system.
Team Needs: Marketing, Engineering, Writing, Team Players. Contact: lin wang at lin.wang2@duke.edu
Process Exchange - A recipe sharing site for research labs. Team Needs: Marketing, Programming, Legal
Contact: Andy Ewing at andy.ewing@duke.edu
Sticks and Stones - We aim to swap the empty mesh of waste bone for carbon and then wash away the
calcium in an acid bath, leaving a cheap but effective porous carbon material that can be used in
batteries. Team Needs: Chemist, Website, Business-oriented person familiar with feasibility models.
Contact: Kenneth Gould at kenneth.gould@duke.edu
Strike a Match - Team Needs: . Contact: Myles Recny at mkrecny@gmail.com
Page 6 Duke Start-Up Challenge 2009-2010

7. Token Energy - Software which displays real time information on energy usage to residents in order to
affect their behavior and lower energy consumption. Team Needs: Computer science (website
development), Legal, Electrical Engineering, Strategy/Finance (writing the business plan). Contact:
Andrew LeBlanc at Andrew.LeBlanc@duke.edu
VoraciTee - VoraciTee is a non-profit apparel venture that strives to combine design and social activism
into one medium (currently t-shirts). Team Needs: Finance Director - must have experience with and/or
willingness to learn accounting software.. Contact: Alex Zhang at amz7@duke.edu
25th Hour Media - Solution for turning news and blog content into audio podcasts for mobile
consumption, leveraging a human-powered network. Team Needs: iPhone development, general
programming, market research and product development. Contact: Nick Sehn at nick.sehn@duke.edu
General Nano - Spinning carbon nanotubes (lighter and stronger than steel) into electrically conductive
thread for use in multiple industries. Team Needs: Electrical/Software Engineernig. Contact: Andrew
Simon at als71@duke.edu
Next Steps
• Get your FREE copy of Business Plan Pro
• Drop your “business card” in the red box on your way out
Join us next week at DEES – VC 101 Event
• Mitch Mumma – InterSouth Partners
• Thursday 10/8, 6pm
• Davis Room + HCA Auditorium (right next door)
Network!
• Out in the mallway
• Idea pitchers to congregate by their track table
Page 7 Duke Start-Up Challenge 2009-2010

8. Elevator Pitch Competition, Nov 16-20th
In 2008-2009, we gave away $2000 in prizes at the Elevator Pitch Competition!
Prizes will be awarded to the following
• Overall Elevator Pitch
Winners of the Functional Tracks
• Healthcare & Life Sciences
• Information Technology & Media
• Energy & Environment
• Social Enterprise
• Products and Services
Winners of the Special Interest Tracks
• Undergraduates Only
• Women Entrepreneurs
You can participate in one Functional Track and one Special Interest Track
More Information at: www.dukestartupchallenge.org
Page 8 Duke Start-Up Challenge 2009-2010