The Ideal Home Show is Ireland’s largest, best known and best attended exhibition for home owners for more than 15 years. Following the increased attendance and exceptional business done by exhibitors at the October 2009 event, a new Spring Ideal Home Show has being introduced incorporating the Spring Ideal Garden Show. The Ideal Home brand is prestigious, has integrity and is trusted by the Irish public attracting in excess of 30,000 home owners when last held, all in search of new ideas for their homes, lifestyle and gardens.

1. SPONSORED BY
GENERAL INFORMATION
Venue
RDS Simmonscourt Pavilions Dublin 4
Dates
The Spring Ideal Garden Show
16th – 18th April 2010
RDS Simmonscourt Pavilions
16th – 18th April 2010
www.idealhome.ie
Opening Hours
Friday 16th 2.00pm – 10.00pm
Sat 17th – Sun18th 10.00am – 6.00pm
Book a Stand
The Organisers
Stand Rental
Up to 9 Sq. Metres €250.00 per Sq. Metre
SDL Exhibitions Ltd. have over 30 years
(Includes stand fitting)
experience in running successful
10 – 24 Sq. Metre €215.00 per Sq. Metre
exhibitions in Ireland and have been
25 – 49 Sq. Metre €195.00 per Sq. Metre
organising the Ideal Homes Exhibition since
Over 50 Sq. Metres €160.00 per Sq. Metre
1994. SDL also organise the Irish
(Minimum Stand Size 6 Sq. Metres)
Motorbike and Scooter Show, Xposé LIVE Ide
and a series of trade and industrial al
Full Stand Fitting €35.00 per Sq. Metre. exhibitions. Hom
(in addition to space only charge)
es rtunity
Back Wall and Sign €20.00 per Sq. Metre.
Ideal Gardens Ideal Oppo
(in addition to space only charge) For sales enquiries contact:
VAT is additional @ 21% Paul Forrester
Tel: 01-405-5555
The Full Stand Fitting Package includes dividing walls, carpet and company Email: paulf@sdlexpo.com
name sign. Stand fitting is included on all stands up to 9 sq. metres and is
mandatory in certain areas. Electrics must be ordered separately if re- Paul Browne
quired including lighting. Tel: 01-405-5545
Email: paul@sdlexpo.com
Payment Terms
Tel:
Phill McManus
01-405-5553
16th – 18th April 2010
25% deposit on bookings received before 1st March 2010 Email: phill@sdlexpo.com RDS, Simmonscourt, Dublin
@ The Spring Ideal Home Show
100% on bookings received after 1st March 2010
Balance of payment due by 1st March 2010
Stands may be reserved by completing and returning the Application for
Space form below, together with the appropriate booking deposit.
Organised by
SDL Exhibitions Ltd
18 Main Street Rathfarnham Dublin 14
Tel. +353-1-4900600
Fax. +353-1-4908934 www.idealhome.ie
Email: info@sdlexpo.com
Web: www.sdlexpo.com
MEDIA SPONSORS

2. MEDIA EXPOSURE
SDL Exhibitions Ltd has consistently invested a large proportion of
the turnover of each event in an advertising and marketing campaign
to ‘Get the Visitors There’.
Our extensive Advertising, Marketing and PR plan includes TV, Radio,
Press, Magazine and an comprehensive online campaign to both SDL
and our partner’s permission database. Joint promotions, competitions
and give-a-ways are arranged with exhibitors where appropriate.
at SPRING IDEAL HOME SHOW
RDS, Simmonscourt, Dublin 4
16th - 18th April, 2010
Media Partners Include:
Irish Garden Magazine, TV3’s Ireland AM,
Ideal Homes Ideal Gardens Ideal Opportunity Independent Newspapers, FM104, Ireland’s
Home Interiors & Living Magazine, Moving In
Magazine and Select Interiors.
Help Your Business Grow Exhibit The Venue
at the New Ideal Garden Show The RDS has proven time and time again to be the best possible Gerry Daly
venue for consumer events. Its central location, access to public Editor of the Irish Garden Magazine
The Ideal Home Show is Ireland’s largest, best known and best transport and recent upgrading of the halls has ensured that the
attended exhibition for home owners for more than 15 years.
WHY IT WORKS
vast majority of consumer events held in the RDS have proven
The Ideal Home Show has a proven track record with
Following the increased attendance and exceptional business done successful even in these recessionary times.
exhibitors and visitors and attracts an established and
THE IDEAL HOME SHOW GETS RESULTS
by exhibitors at the October 2009 event, a new Spring Ideal Home
loyal customer base. It provides the RIGHT TOOLS, the
Show has being introduced incorporating the Spring Ideal Garden
RIGHT MESSAGES and the RIGHT ARENA in which you can
Special Offer – Feature Stands
Landscapers and Suppliers who wish to show their creativity and do business with your target market.
90% of exhibitors said their participation was either
Show.
The Ideal Home brand is prestigious, has integrity and is trusted by the design skills can apply for free display space equal to the area of
worthwhile or very worthwhile
Irish public attracting in excess of 30,000 home owners when last stand space booked. To apply simply send a drawing or plan to the
89% of visitors rated their visit as worthwhile or
held, all in search of new ideas for their homes, lifestyle and gardens. organisers with your stand booking form for consideration. The WHY YOU SHOULD BE THERE very worthwhile
number of free display areas is limited and acceptance of 89% of visitors said they would return the next year
applications is at the discretion of the organisers. REAL hand-on-hand, face-to-face interaction 76% did not visit any other RDS home improvement
BUILD relationships show
Numbers Up at Consumer Shows
The current economic downturn has resulted in an increase in
MEET thousands of buyers 89% of visitors made or will make a purchase as a
attendance at many consumer events as shoppers are back in the
result of their visit
MAKE sales on the spot
market place researching what is on offer before they buy.
(Sources: Independent Visitor Survey by Business Information
LAUNCH new products and services
Consumer events like the Ideal Home Show and the Ideal Garden
Show provide consumers with the value and choice that can only be Group- 2009 Event)
RAISE the profile of your business
found when up to 300 exhibitors are gathered in one place, each REACH new customers in one place
with their own special offering. GROW your customer base
High Profile Support ADD value to your business
The Ideal Garden Show will include a series of interesting and Planting
informative gardening demonstrations and talks by high profile
KEY media delivering a large targeted audience
gardening personalities including Gerry Daly.
Garden Furniture
The Demos are being sponsored by B&Q and will be promoted in Garden Equipment
the Irish Garden Magazine, www.gardens.ie and on TV3 including an
outside broadcast from the RDS on the opening morning.
Landscaping
Perfect Timing
Barbequing
The Ideal Garden Show is timed for mid April – the height of the
planting and planning season for the coming summer. By April even
the most reluctant gardener is forced out of doors and the market
for Planting, Garden Furniture, Garden Equipment, Landscaping and
Barbequing is at its peak.
Considerable direct sales are anticipated for exhibitors with suitable
products and services.