This presentation was created by Arto Joensuu, the Marketing Director of Dubizzle

1. Good morning!
@dubizzle #dubizzle

2. What is Dubizzle?
Dubizzle is the
Largest
Classifieds Site
in the Arab
World.
It’s the best
place to find
Cars,
Properties,
Jobs, and much
much more.

3. What is Dubizzle?
In 22 cities, across
14 countries.
Available
everywhere in
Arabic, English &
French.
Over 1.5m unique
users, and 70m
page views each
month.

4. What is Dubizzle?
Now also launched on mobile

5. The Evolving Landscape

6. Digital marketing on a growth path
http://arabcrunch.com/wp-content/uploads/2011/03/Arab-world-Digital-Marketing-Trends-infographics.jpg

7. Digital marketing on a growth path
http://arabcrunch.com/wp-content/uploads/2011/03/Arab-world-Digital-Marketing-Trends-infographics.jpg

8. Mobile, the new mass medium
Mobile broadband subscribers in MEA1
CAGR: +24%
503
429
363
284
227
174
2010 2011 2012 2013 2014 2015
Mobile advertising opportunity in MEA (in mln US$)2
549
CAGR: +34%
418
311
235
175
129
2010 2011 2012 2013 2014 2015
Source: 1Pyramid research projections (EDGE, UMTS, HSPA, Mobile WiMax subscribers), 2Informa network projections, Oct 2010, MEA Team projections
Source: 2InMobi,
h*p://alltopstartups.com/2011/02/27/mobile-­‐adver?sing-­‐opportuni?es-­‐in-­‐africa/,
March
2011

9. The landscape has changed
Company Perspective & Control Consumer Perspective & Control

10. Consumer engagement redefined
81% of Internet sessions start TODAY’S SEARCH
with a SEARCH
SEO SEM
SMO

11. Digital marketing evolution
Online Marketing Display Contextual Age of
Experimentation Advertising Keywords Collaboration
1994-1997 AD 1996-2000 AD 1999-current 2006 >>

12. Today’s MEDIA redefined

13. Conversations are the new conversion

14. “Give love to get love”

15. Thank You!
Thank You
Arto Joensuu
“el comandante”
Marketing Director, Dubizzle.com
@artojoensuu
Facebook.com/team.dubizzle
@Dubizzle