3. A brief history of a Verb Company
• Founded in 1997—search
• Do No Evil. The epitome of cool
• Doodles
• Swedish Chef is a search language.
• They had a company dog. Really.
4.
5. A brief history continued
• Gradually Expanding: News, Images, Maps,
Earth
• Still all based on search
• In 2006 The O.E.D adds ―google‖ as a verb.
• Slowly starts to work into content: YouTube,
Blogger, Docs,
6. The Next Step-Communities
• Bringing people together around that content they are
creating
• Some communities emerged organically
• Saw the success of others & wanted some of that
• Need to be where people spend time on web. $$$$$$
• But….when it comes to making social
connections…Google finds it stinks at it.
9. Other Failures
• Orkut
• Google Friend Connect
• While Facebook and Twitter are going great
guns people start wondering if Google will ever
figure it out
• And then…..
11. It seems to be working
• 90 million users in less than a year
• Android phones driving growth b/c of Gmail
• 850K new Android activations a day, says
Google
• Celebs: Britney Spears. Dolly Parton. Carmelo
Anthony. Mark Cuban. Wil Wheaton. Metallica.
Martha Stewart. Snoop Dogg.
12. Google Plus
• Finally a real Competitor to Facebook?
• Group Your Contacts into Circles
• Your content goes only where you tell it to go
• You can choose to view only content coming in from
specific circles too
• Privacy (more on this in a bit)
13. Google Plus Does Video and More
• Hangouts and excellent video conferencing
features.
• Everyone from President Obama to the
Muppets have done a Hangout
• Longer Posts- More of a Blog Feel
• +1 button– ―Like‖ but deeper
14. How can we use it in Higher Ed?
• Put classes/sections in a circle, create targeted
content/discussions
• Admissions- chat with prospects
• Use it as a photo gallery
• Have campus figure/dean etc do a hangout
• Retention
• Engagement
15. Drawbacks
• Is it FacebookLite? ~ 10% of user base
• Analytics seem to be non-existent
• Privacy Concerns w/ new Google Policy.
• How should you use it?
LA Times: Collecting data and store it in one place. Looks at you as a single user across all platforms. Goes into effect today. Pissing some people off, including European governments. Data Liberation front.
3 minutes a month? Not as vibrant as FB or Twitter. Is it doomed?