This document provides an overview of the Parse platform and its capabilities for building mobile and web applications. It describes Parse Core which allows storing and querying data in the cloud. It also covers user authentication, social integration, push notifications, cloud code, and analytics tracking. The document shows how to perform common tasks like saving and querying objects, user signup/login, and sending push notifications. It emphasizes that Parse provides a full backend as a service to focus on app business logic and UI rather than operations.

2. PHYSICAL SERVERS
LOAD BALANCING
DATABASE BINDINGS
RESTful API
ROUTING
MIDDLEWARE
APP SECURITY
APP BUSINESS LOGIC
NETWORKING
CACHING
DATA MODELS
USER SESSIONS
SOCIAL
PUSH NOTIFICATIONS
FILES
UI BINDINGS

3. PHYSICAL SERVERS
LOAD BALANCING
DATABASE BINDINGS
RESTful API
ROUTING
MIDDLEWARE
APP SECURITY
APP BUSINESS LOGIC
NETWORKING
CACHING
DATA MODELS
USER SESSIONS
SOCIAL
PUSH NOTIFICATIONS
FILES
UI BINDINGS
YOUR APP

4. PARSE
YOUR APP

5. Parse Core Parse Push Parse Analytics

7. Parse Core

8. Your data in the cloud
Title
Time
Track
Key Value
title “Getting Started with Parse
track “Track 1”
time September 5, 2013 12:45 PM +0700
Talk
Parse Data

9. talk.saveInBackground();
talk.put(“title”, “Getting Started with Parse”);!
talk.put(“track”, “Track 1”);!
talk.put(“time”, talkDate); // Date
ParseObject talk = new ParseObject(”Talk”);
Key Value
title “Getting Started with Parse
track “Track 1”
time September 5, 2013 12:45 PM +0700
Talk
Creating and Saving an Object

11. ParseQuery<ParseObject> query = ParseQuery.getQuery(”Talk”);
query.findInBackground(new FindCallback<ParseObject>(){!
public void done(List<ParseObject> talkList, ParseException e) {!
if (e == null) {!
// We have a list of all the Basic track talks!
} else {!
// Something went wrong; check the ParseException!
}!
}
}
// Find only the talks that are in the Basic track!
query.whereEqualTo(”track”,”basic”);
Getting a List of Objects

12. byte[] data = myPhotoObject.toByteArray();
ParseFile image = new ParseFile(”Parse-2.jpg”, data);!
image.saveInBackground();
ParseObject picture = new ParseObject(”Picture”);!
picture.put(“title”, “Red Hot Chili Peppers concert”);!
picture.put(“image”, image);!
picture.saveInBackground();
Saving Files

13. Easy User Management
Parse Social
•ParseUsers make it simple to:
• Sign up
• Log in
• Manage user session with “currentUser”
• Create Roles in your app
• Improve app security with ACLs
• Integrate with Facebook and Twitter

14. ParseUser.logInInBackground( “janedoe”, !
“mypassword123”, new LogInCallback() {!
public void done(ParseUser user, ParseException e) {!
if (user != null) {!
// The user is logged in!
} else {!
// Something went wrong; check the ParseException!
}!
}!
});
Sign up
Log in
ParseUser
ParseUser user = new ParseUser();!
user.setUsername(“janedoe”);!
user.setPassword(“mypassword123”);!
user.setEmail(“janedoe@fb.com”);!
user.signUpInBackground();

15. ParseTwitterUtils.link(user, this, new SaveCallback() {!
@Override!
public void done(ParseException e) {!
if (ParseTwitterUtils.isLinked(user)) {!
// The user added their Twitter account!
}!
}!
};
Twitter
Link to Social Networks
ParseFacebookUtils.link(user, this, new SaveCallback() {!
@Override!
public void done(ParseException e) {!
if (ParseFacebookUtils.isLinked(user)) {!
// The user added their Facebook account!
}!
}!
};
Facebook

16. •Background Jobs
•For long running jobs
•Can be scheduled
Run custom app code in the Parse Cloud
Cloud Code
•Running Code when Objects are Saved or Deleted
•Cloud functions & custom webhooks

17. A Simple Background Job
Parse.Cloud.job(“userMigration”, function (request, status) {!
// Set up to modify user data
Parse.Cloud.useMasterKey();!
// Query for all users!
var query = new Parse.Query(Parse.User);!
query.each(function(user) {!
// Set and save the change!
user.set(“plan”, request.params.plan);!
return user.save();
}).then(function() {!
// Set the job’s success status!
status.success(“Migration completed successfully.”);
}, function(error) {
// Set the job’s error status
status.error(“Uh oh, something went wrong.”);
});
});

19. Integrate with virtually any third-party service
•Parse Image Module
• Resize, crop, scale
• Change image format
•User Session Module
• For server-side apps
• Manage user session
across pages
Cloud Modules
•Send text messages, emails, or accept payments
•Connect to services with Parse.Cloud.httpRequest

22. Parse Local Datastore

23. Parse Push

24. ParseInstallation.getCurrentInstallation().saveInBackground();
• Pushes are sent to Installations
•1 device + 1 install of your app = 1 Installation
• Add relationships to objects of interest, e.g. current User
Push Notifications
Installations

25. ParsePush push = new ParsePush();!
push.setChannel(“Giants”);!
push.setMessage(“The game starts in 5!”);!
push.sendInBackground();
Push to a Channel
Subscribe users by interest or category

26. Find users who match particular criteria
Push to a Query
ParseQuery pushQuery = ParseInstallation.getQuery();!
pushQuery.whereEqualTo(“isFacebookEmployee”, true);!
!
!
ParsePush push = new ParsePush();!
push.setQuery(pushQuery);!
push.setMessage(“Good afternoon, Facebook!”);!
push.sendInBackground();

28. Parse Analytics

29. Parse Analytics
Measure App Usage
• API calls
• App open rates
• Push campaigns
• Custom events
Track Any Data Point In Real Time

30. The Basics: Requests

31. event: "signedUp"!
dimensions: {!
gender: "f",!
source: "web",!
friendsUsingApp: "35",!
wasReferred: "true"!
}
• Note:
•Each event can have a maximum of 4 dimensions
•Dimensions must be strings
Dive Deeper: Custom Analytics
•Save a free-form event with dimensions for segmenting results

33. Understanding Growth

34. Understanding Retention

35. Understanding Retention

36. Understanding Retention

37. !
Over260,000AppsBuilt!
0
50,000
100,000
150,000
300,000
2011 2012 2013 2014
200,000
250,000
2015
AppsbuiltonParse

38. 140,000new developers this year

39. New Parse Customers

41. Parse Core Parse Push Parse Analytics
UNLIMITED
up to 30 requests/sec
UNLIMITED
up to 1,000,000 recipients
UNLIMITED
data points

42. Thanks - Questions?