2. 3:45pm Marketing on the Front Lines: Making Messages Work in the Field 5:00pm What's Next: 21st Century Lead Cultivation 11:15am Hands-On: Search Campaign Success with Google Adwords 9:00am Advanced Search Engine Marketing 10:15pm Advanced Segmentation and Reporting 11:30pm How Salesforce.com Uses Salesforce Today Tuesday Wednesday 2:30pm Successforce.com – How to Build a Successful Online Community 1:15pm Extreme Measurement: Proving Marketing's Return 3:45pm Data Quality: Who Doesn't Want It?
4. Durango, Colorado Bellevue, Washington Director of Business Development Scott King Dallas, Texas Sr. Director, Marketing Stuart Robertson Chief Marketing Officer Jim MacKay
5. Stuart Robertson Sr. Director, Marketing [email_address] http://sturobertson.typepad.com
15. Integrated email-web activity enables prospect to set pace Engaged No Action Familiar Connect Confidence Real-time email leads to next topic Automated once a week email if no action Web visit Email Education:
38. 3:45pm Marketing on the Front Lines: Making Messages Work in the Field 5:00pm What's Next: 21st Century Lead Cultivation 11:15am Hands-On: Search Campaign Success with Google Adwords 9:00am Advanced Search Engine Marketing 10:15pm Advanced Segmentation and Reporting 11:30pm How Salesforce.com Uses Salesforce Today Tuesday Wednesday 2:30pm Successforce.com – How to Build a Successful Online Community 1:15pm Extreme Measurement: Proving Marketing's Return 3:45pm Data Quality: Who Doesn't Want It?
Notas do Editor
Is there anything that you do as a sales person or marketer that helps promote a co-operative and productive environment? How many times have you encountered this situation? Sales: "Marketing does not generate enough leads..and the leads they generate are bad anyways..." Marketing: "Sales is lazy. They never follow-up on the leads we create." I've seen this situation all too many times, and the one thing that I've always seen at the root of the issue: Lack of Communication. The definition of a lead. What are the characteristics that make up a desirable prospect? This is core to making things runs smoothly. Once sales and marketing can agree on this, they can then work towards a common goal. A standard lead process. When does an inquiry become a lead - and when does that lead convert to an opportunity. By maintaining a consistent point of conversion, marketing can then better measure the quality of their lead output.
