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Driving B2B Sales in Communications Ed Dischner, salesforce.com John Merrill, Cablevision Chad Rycenga, Charter  Track: Media
Safe Harbor Statement “ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates.  Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at  www.salesforce.com /investor . Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.
3. New Build-out.   Unlit and outside our foot print. Substantial survey and capital required  1.   Lit Building .  Location is already part of our fiber network and generating revenue. $ $ 2. Target Building.   Location is unlit, but within our network footprint. Minimal survey and capital required. How Fiber or Coax Businesses Work:  3 Types of Buildings REVENUE MINIMAL COST SUBSTANTIAL COST $ $ $
Driving B2B Sales in Communications  Enterprise John Merrill Senior Sales Systems Manager Cablevision  [email_address]
Company Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sales Service & Support Vertical Response OLP Marketing Vertical Response Hardware Buildings Form Factory PRM Xactly Incent
Key Challenges  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Solution  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DEPLOYMENT DETAILS
LEADS  (Tenants) Account   Billing Revenue Customer Contacts Qualified Prospect Contacts Billing Revenue Building Opportunities Prospects Revenue Installed Revenue Products Site Survey Status Landlord Process Landlord Contact Landlord Contract Process Rental Contract $ Site Surveys Site Survey Status Building Status Pending Opportunity Process Flows Inventory Routers Hand Sets Equipment Location Construction Budget(s) Status Access Status
Results: Real-time passive and dynamic access to key building data Building Funnel Building Inventory
Results: Real-time passive and dynamic access to key building data Engineering Data from Provisioning System – Updated hourly Land Lord Agreements Building Access Status Buildings Lit
Results: Automatically Initiate Campaigns for Tenants in Lit Buildings (the low-hanging fruit) Use of workflow, lead routing and reporting Lit Building Leads Status Dashboard
Results: Easily Model Business Cases for Build ROI 1) 2) Building Funnel Build Costs Results: Alerts for Cross Departmental Assistance
Imagine it.  Learn it.  Use it. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Driving B2B Sales in Communications  SMB Chad Rycenga Director, Information Technology Charter Business [email_address]
Company Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],INDUSTRY:  Telecommunications EMPLOYEES:  17,200 GEOGRAPHY:  US # USERS:  600
Key Challenges  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Solution  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DEPLOYMENT DETAILS
Campaign Management - Parent
Campaign Management - Child
Campaign Management – Opportunity Detail
Contract Management - Dashboards
Prospect Mgt - Views
Dashboard - Churn by LOB
Design : Develop : Deploy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ed Dischner Account Executive John Merrill Senior Sales Systems Mgr Chad Rycenga Director, IT QUESTION & ANSWER SESSION
Don’t miss these Activities: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],for Media & Communications
Session Feedback Let us know how we’re doing! ,[object Object],[object Object],[object Object],[object Object],[object Object],We strive to improve, t hank you for filling out our survey. ,[object Object],[object Object]
“ Though he’s built like a linebacker, he has exceptional quickness off the ball – he can play infield, pitch, take snaps, run routes, penetrate and dish the ball, or hurdle…you name it, this guy can probably get it done.” Chad Rycenga on Chad Rycenga “ Only those who see the invisible, can do the impossible” – Chad Rycenga on SFDC Chad Rycenga Charter Communications Director, IT Customer Hall of Fame  What the fans are saying: Famed Statistics: 95% Login Rate 12 Custom Tabs 5 Custom Objects Google Mashups / Site Survey App ERP Integration ,[object Object],[object Object],[object Object]
Customer Hall of Fame John Merrill Optimum Lightpath Sales Systems Manager What the fans are saying: Famed Statistics: 93% Login Rate 7 Custom Tabs 16 Custom Objects 8 Apps Apps Downloaded: Vertical Response PRM Xactly Draggin Role Form Factory “ He’s so Dreeeeeeamy!” Denise Cangelosi, Patrick Jones - OLP “ He Plays a mean game of Pretty Pretty Princess” – Fiona Merrill, World Ranked PPP Federation Player “ He needs funny lessons” Siobhan Merrill, Founder Funny Lessons R Us “ He needs to keep his head down while addressing the ball” – Every one who plays golf with him

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I F M008 Ed Dischner91907

  • 1. Driving B2B Sales in Communications Ed Dischner, salesforce.com John Merrill, Cablevision Chad Rycenga, Charter Track: Media
  • 2. Safe Harbor Statement “ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates. Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com /investor . Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.
  • 3. 3. New Build-out. Unlit and outside our foot print. Substantial survey and capital required 1. Lit Building . Location is already part of our fiber network and generating revenue. $ $ 2. Target Building. Location is unlit, but within our network footprint. Minimal survey and capital required. How Fiber or Coax Businesses Work: 3 Types of Buildings REVENUE MINIMAL COST SUBSTANTIAL COST $ $ $
  • 4. Driving B2B Sales in Communications Enterprise John Merrill Senior Sales Systems Manager Cablevision [email_address]
  • 5.
  • 6.
  • 7.
  • 8. LEADS (Tenants) Account Billing Revenue Customer Contacts Qualified Prospect Contacts Billing Revenue Building Opportunities Prospects Revenue Installed Revenue Products Site Survey Status Landlord Process Landlord Contact Landlord Contract Process Rental Contract $ Site Surveys Site Survey Status Building Status Pending Opportunity Process Flows Inventory Routers Hand Sets Equipment Location Construction Budget(s) Status Access Status
  • 9. Results: Real-time passive and dynamic access to key building data Building Funnel Building Inventory
  • 10. Results: Real-time passive and dynamic access to key building data Engineering Data from Provisioning System – Updated hourly Land Lord Agreements Building Access Status Buildings Lit
  • 11. Results: Automatically Initiate Campaigns for Tenants in Lit Buildings (the low-hanging fruit) Use of workflow, lead routing and reporting Lit Building Leads Status Dashboard
  • 12. Results: Easily Model Business Cases for Build ROI 1) 2) Building Funnel Build Costs Results: Alerts for Cross Departmental Assistance
  • 13.
  • 14. Driving B2B Sales in Communications SMB Chad Rycenga Director, Information Technology Charter Business [email_address]
  • 15.
  • 16.
  • 17.
  • 20. Campaign Management – Opportunity Detail
  • 21. Contract Management - Dashboards
  • 22. Prospect Mgt - Views
  • 24.
  • 25. Ed Dischner Account Executive John Merrill Senior Sales Systems Mgr Chad Rycenga Director, IT QUESTION & ANSWER SESSION
  • 26.
  • 27.
  • 28.
  • 29. Customer Hall of Fame John Merrill Optimum Lightpath Sales Systems Manager What the fans are saying: Famed Statistics: 93% Login Rate 7 Custom Tabs 16 Custom Objects 8 Apps Apps Downloaded: Vertical Response PRM Xactly Draggin Role Form Factory “ He’s so Dreeeeeeamy!” Denise Cangelosi, Patrick Jones - OLP “ He Plays a mean game of Pretty Pretty Princess” – Fiona Merrill, World Ranked PPP Federation Player “ He needs funny lessons” Siobhan Merrill, Founder Funny Lessons R Us “ He needs to keep his head down while addressing the ball” – Every one who plays golf with him