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AMCi 2010 Social Media Workshop

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Steve Drake
Steve Drake

Steve Drake, Jim Andrews, Jamie Notter and Brian Reuwee presentation on social media for AMC Institute.

Tecnologia
1 de 54
Social Media Workshop February 10, 2010 Faculty: Steve Drake, DrakeCo Jim Andrews, Q&A Business Solutions Jamie Notter, Management Plus Brian Reuwee, DrakeCo
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Expectations from Workshop
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Survey on Social Media Usage AMC Institute Fall 2009
 
Use of Social Media
Use of Social Media
Personal Use of Social Media
Demographics
Demographics
Your Expectations from Workshop ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Overview
What is Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What does it mean for AMCs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools for Collaboration ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
User-generated content
 
What’s Social Media Good For? 1. Listening 2. Building Relationships 3. Building Community
Listening 1. Brand Monitoring 2. Finding relevant topics 3. Finding relevant talkers
Listening: Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4 Free Listening Tools Google Alerts Tweet Beep BackType Social Mention
http://www.google.com/alerts
 
http://www.tweetbeep.com
http://www.backtype.com
http://www.socialmention.com
 
Alerts to RSS
RSS in Plain English www.commoncraft.com
Building Relationships 1. Be yourself 2. Tell your stories 3. Find your social objects
Basic Tools Blogs Twitter Facebook/Linked In YouTube
 
 
 
 
 
 
 
 
 
 
 
 
 
Social Media ROI ,[object Object],[object Object],[object Object]
http://www.youtube.com/watch?v=ypmfs3z8esI
Measuring ROI ,[object Object],[object Object],= ROI %
Measuring ROI ,[object Object],[object Object],[object Object],[object Object],[object Object]
What others are doing to measure ROI ,[object Object],[object Object],[object Object],[object Object]
ROI Resources ,[object Object]
Q&A ,[object Object],[object Object],[object Object],[object Object],[object Object]
Hands-on Plans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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AMCi 2010 Social Media Workshop