This document outlines a go-to-market strategy for Microtica.com, including identifying early adopters to contact via problems and solutions, establishing trust to address issues like lack of information, fear of migration, and maintenance guarantees. It profiles an ideal buying persona, emphasizes key values like pre-packed solutions and customization. It also involves analyzing competitors' pricing and services, and an internet marketing strategy using SEO, display networks, content marketing, and social media ads.