2. • Hi
• I am Dr Vijay
• I am submitting my assignment for your
evaluation
Are you paying attention ????
3. Visits to stores
Multi-brand wholesaler
Multi-brand Retailer
Small retailer
Medical store
Restaurant
Butcher shop
4. Timing
• Incidentally the assignment was in the Last
week of month. So…..
• The consumers were less
• Insights
It will be wrong to introduce New product in Last
week of a month
Stores can take up Maintenance work during this
period and be prepared for Rush hours in next
week.
5. Observations
• All big stores were having
– Attractive sign boards and decorations
– Ample of parking space
– Courteous security
– Salespersons were young boys and girls, wearing
uniform.
• All these influence positively.
6. Influence
Most of the stores were having
•Air-conditioning
•Adequate light
•Glazed flooring
•Well assorted articles
7. But atMedical store
No good sign board
Less illumination
No air conditioning
Owner waiting for customers
8. FMCG at eye level are OK
But Huge stocks above &
around is bothering
9. Indulgence
• At one of the stores Way to rest rooms was
lined by paintings drawn by children.
• Watching them while passing cools down
emotions, people start dwelling in their own
childhood.
And in childhood we want everything we see
around us.
10. Location
• As compared to other shops, Butchers shop was
located in Dirty surroundings, No Air-conditioning
etc.
• But the shopkeeper was making greetings as soon
as a customer arrives, he was having personalized
conversations with them.
• Shop was full and people were readily waiting
outside.
Location doesn't make much difference, Quality
of service matters