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How a regional broker can
improve industry demand
for university interaction
A case study of the London Technology
Network

Peter Reid and Matt Schofield


Abstract: UK university research produces highly cited publications (DTI,
2004), but demand from UK business for commercial ideas from
academia is weak (HM Treasury, 2003). This paper reviews factors in the
development of one regional UK technology broker, the London
Technology Network (LTN), which has achieved significant and audited
business demand. The authors highlight the implications of LTN’s
experience for future practice and further research.

Keywords: knowledge transfer; innovating regions; technology
management; industrial research

Peter Reid is founder and Chief Executive Officer and Matt Schofield is Head of Client
Services and Technology Consultant, Informatics and Design, London Technology
Network, 17 Linhope Street, London NW1 6HT, UK. E-mail: m.schofield@ltnetwork.org.




The London Technology Network (LTN) is a non-profit               However, the final design emerged from iterative
joint venture of University College London (UCL)              discussions with the LTN board, which includes
and the London Business School, whose mission                 the heads of technology transfer for Imperial
is to ‘stimulate the transfer of technology-based             College London, King’s College London, UCL and the
innovation’. Founded in July 20021 with funding from          London Business School. The design can be
the UK government’s Higher Education Innovation               summarized in a few basic, well-documented
Fund, LTN is based on the idea that a network                 assumptions:
providing standardized operation to aggregate the
capabilities of thirty universities and research institutes   • Direct contact with academics is more attractive to
across London and South East England (including                 industry than contact with intermediaries, such as a
four of the largest research-intensive universities in the      technology licensing office (Thursby and Thursby,
UK) will improve contacts between businesses and                2000) or review of a published directory (Cohen
these universities. LTN has since received funding              et al, 2003).
from the European Union, the London Development               • Industry engages with academics through a wide
Agency, the South East England Development Agency,              range of mechanisms, including research or
the East of England Development Agency and the                  teaching, rather than principally through licensing
Higher Education Funding Council for England.                   (Agrawal and Henderson, 2002; Thursby and

INDUSTRY & HIGHER EDUCATION December 2006                                                                         413
How a regional broker can improve industry demand for university interaction


Table 1. Research-active staff (full-time equivalents) in the UK.

Discipline                                         Some world-class                           Some            No         Total
                                   London     SE England East England            Other UK   world-class   world-class
Medicine (1–11)                     2,529          579               278           3,147        6,532        1,403       7,935
Biological sciences (12–17)           560          599               343           2,437        3,940          737       4,677
Physical sciences (18–24)             673          742               493           3,041        4,949          753       5,701
Engineering/design (25–34, 64)      1,193          866               488           3,999        6,545        1,866       8,411
Technical disciplines               4,955         2,786             1,601         12,624       21,966        4,758      26,724
Humanities (35–63, 65–69)           2,920         2,246             1,223          9,837       16,226        5,070      21,296

Total                               7,875         5,032             2,824         22,461       38,192        9,828      48,020

Note: World-class=a grading of 5*, 5 or 4 in the Research Assessment Exercise.
Source: Research Assessment Exercise, 2001.




  Thursby, 2004; Allott, 2006). Even for licensing, the              Research scientists liaise directly with
  introduction of prospective licensees by the                       filtered technology acquirers
  academic inventor (Jansen and Dillon, 1999)
                                                                     LTN helps technology-acquisitive businesses to gain
  leads to more completed deals than push
                                                                     direct access to research-active scientists. Its Business
  marketing by an intermediary (Thursby and
                                                                     Fellows (BFs) are recruited from tenure-track research
  Thursby, 2000).
                                                                     scientists in departments with well-regarded research in
• Industry engages differently with the life sciences
                                                                     broadly defined ‘technology’ disciplines (see Table 1)
  than with other disciplines because the life science
                                                                     across universities in London and the South East and
  industry typically seeks to start projects with
                                                                     East of England, and are paid and trained to consult for
  academics, while other industries typically seek
                                                                     half a day per week as liaisons for industry in their
  academic support to complete projects (Cohen et al,
                                                                     departments. LTN identifies departments with
  2003). Life science disciplines have a narrow
                                                                     world-class research in universities in the region and
  industry appeal for pharmaceutical and
                                                                     contacts both department heads and technology liaison
  biotechnology companies compared to the broader
                                                                     offices (TLOs) to ask for candidates for fellowships.
  appeal of physical sciences and engineering
                                                                     Candidates are then interviewed to identify
  disciplines – such as material science, computer
                                                                     research-active professors, readers and lecturers with the
  science and mechanical engineering (Cohen et al,
                                                                     time to help their colleagues improve business contacts.
  2003).
                                                                     Most BFs are recommended by their university
• Both industry and universities have scale
                                                                     technology transfer office, and all have their contract
  economies in technology transfer. Large
                                                                     countersigned by their head of department to ensure that
  in-licensing business units can afford regularly to
                                                                     they have institutional support.
  canvas universities for technologies (Thursby and
                                                                         LTN does not publish the contact details of either
  Thursby, 2000). Large universities with high
                                                                     BFs or the senior executives in technology-acquisitive
  expenditure on research and development are
                                                                     companies, so all parties receive only filtered and
  statistically likely to generate enough exploitable
                                                                     appropriate technology opportunities, and can choose
  intellectual property to make technology transfer
                                                                     whom they want to contact. However, LTN does offer
  economically self-sustaining, according to current
                                                                     two mechanisms to bring together industry executives
  UK government guidelines based on US experience
                                                                     and academics who share technology interests. First, it
  (NHS, 1998).
                                                                     provides free monthly evening networking events on
Based on these assumptions, the final design includes                 specific technology topics (see, for example, the
four basic tenets: (1) allow research scientists to liaise           2005 events listed in Table 2) with around fifty invited
directly with filtered technology acquirers, (2) be                   senior executives from technology-acquisitive
agnostic about the mechanism for engagement, (3) split               companies and fifty leading academic technologists.
life sciences from physical sciences and engineering and             BFs present posters summarizing their departmental
(4) capitalize on regional scale economies. We now                   capabilities in a standard format – as they do for any
examine each of these more closely.                                  LTN event – and may also bring senior academic


414                                                             INDUSTRY & HIGHER EDUCATION December 2006
How a regional broker can improve industry demand for university interaction


Table 2. 2005 events.

Event title                                                          Speaker organizations
‘Vascular health: how do we detect, treat, and avoid                 University of Oxford; King’s College London; Pfizer; Lombard
cardiovascular problems, thrombosis, and vascular disease?’          Medical
‘Grid computing and Web services’                                    Imperial College London; University College London; Fujitsu
                                                                     Laboratories; BT group
‘Technology developments and drug discovery: advancements            Birkbeck College, University of London; Imperial College
and challenges in structural biology’                                London; Astex Therapeutics; AstraZeneca
‘Ensuring food safety through traceability and shelf-life control    London South Bank University; Institute of Food Research;
systems’                                                             Simmons of Hatfield; Leatherhead Food International
‘Sensor technology: new applications for cost-effective systems’     City University London; SELEX Sensors and Airborne Systems;
                                                                     University College London; Philips Electronics Nederland
‘Emerging technologies for waste management: technological           Imperial College London; DEFRA; BIFFA Waste Services;
solutions for solid and liquid waste’                                University of Greenwich; BP Remediation Management
‘Assessing the technologies driving the take-up of digital media’    Royal College of Art; Electronic Arts; Queen Mary University of
                                                                     London; Symbian
‘Micro-electronics in medical devices: innovation and application    University College London; Unipath; Brunel University; BT
in medical practice’                                                 Group; Zarlink Semiconductor
‘Targets, molecules and medicine: assessing the interface            Imperial College London; University College London;
between industry and academia’                                       GlaxoSmithKline; Agilent Technologies R&D
‘Exploring the latest technology developments that support           PSA Peugeot Citroën; Rolls Royce; Horiba; Imperial College
environmentally sustainable transport’                               London; Brunel University




colleagues. LTN sometimes also funds BFs’ travel costs               value when the deal is concluded. This includes direct
to present at other meetings with strong industry                    interactions with industry covering a wide range of
attendance. Second, LTN generates technology inquiries               teaching, research and commercial interactions, and also
from industry executives via a central ‘Technology                   indirect activity between academics that improves their
Team’ of former industry executives and recent doctoral              readiness to engage with industry. These activities are
graduates. These enquiries are passed to BFs and their               reported by LTN only at an aggregate level to protect
TLOs through an electronic bulletin board. BFs are                   confidentiality, but comparison among BFs is used to
prompted and helped to develop appropriate short                     prioritize coaching by the Technology Team.
responses that are aggregated and provided in a                         BFs are also supervised by the Technology Team to
consolidated report to the industry executive, who then              produce a technology map for their departments,
considers them and identifies those BFs and their                     resulting in a database with keywords covering all
colleagues he or she wants to meet. LTN staff members                technologies across the base (see Table 3) which LTN
follow up with both sides to ensure that meetings occur              staff can search to prompt activity by the relevant BFs
and that deals progress to conclusion, but they do not               in relation to events and other opportunities.
negotiate for either side.                                           Technologies include facilities (such as testbeds or
                                                                     toolsets) and experts as well as intellectual property
                                                                     advice. For each technology, the BF documents existing
Keeping the mechanism agnostic                                       industrial applications, the lead academic, the number of
LTN does not direct university departments to any                    staff involved, past publications and other details that
particular kind of interaction, but instead trains,                  help the Technology Team to present its capability
monitors and coaches BFs to support whatever kind of                 honestly to industry.
interaction is most appropriate for their peers.
   All BFs are trained initially for three and a half days
on the risks and opportunities of all teaching, research             Split life sciences from physical sciences and
and commercial mechanisms for engaging with                          engineering
industry. Subsequently, they can attend refresher                    There is a split within the LTN Technology Team
sessions on spin selling, negotiation, time management               between life sciences and physical sciences and
and other topics.                                                    engineering. Staff is recruited with relevant technical
   BFs regularly report activities with industry that they           and industry experience. BFs are coached by
have helped stimulate with their departmental                        Technology Team staff from the sub-team familiar with
colleagues, along with the mechanism used and the                    the mechanisms normally used for their technologies.

INDUSTRY & HIGHER EDUCATION December 2006                                                                                       415
How a regional broker can improve industry demand for university interaction


Table 3. 2005 LTN technologies.

Physical sciences and engineering technology                Number             Life sciences technology           Number
Electronics, microelectronics                               100                Cardiovascular                      47
Information processing and system workflow                    58                CNS                                140
Information technology and telematics applications           50                Dental/cosmetics                    17
Multimedia                                                  126                Dermatology                          3
Telecommunications, networks                                 52                Gastrointestinal                     3
Industrial manufacturing, material and transport            150                Immune/autoimmune                   36
Other industrial                                             35                Infectious diseases                 66
Energy                                                       45                Metabolic                            7
Physical and exact sciences                                  23                Musculoskeletal                     28
Biological Sciences                                          21                Oncology                           113
Measurements and standards                                   41                Opthamology                         10
Protecting man and environment                               11                Pain                                10
                                                                               Reproductive medicine                7
                                                                               Respiratory                          7
                                                                               Veterinary sciences                  7
                                                                               Agri/food/environmental             13
                                                                               Various applications               161
                                                                               Other applications                  82
Total                                                       712                                                   757



   However, all LTN events and LTN inquiry-handling               research-active staff in departments with well-respected
are interdisciplinary. Events are organized by a single           research in technology disciplines, about 43% of the UK
marketing team using a single database of industry and            university research base in this type of academic
academic contacts, since businesses often seek                    department in the UK government’s 2001 Research
technology expertise unrelated to their core capabilities         Assessment Exercise (see Table 1).2
(for example, a major pharmaceutical company may be                   All LTN events are held in central London
looking to establish an information systems architecture          locations with excellent public transport links for
for medical image storage and analysis). Inquiries are            these academics as well as businesses across the
taken by the most appropriate Technology Team                     Greater South East (London, South East England,
specialist (this would be, for instance, an information           East England) – which accounted for more than half of
technologist in the case of the above pharmaceutical              UK business expenditure on R&D in 2002 (Owens,
company inquiry) and are published on an electronic               2004).
bulletin board accessible to all BFs and TLOs. An                     The build-up to this scale from 2002 to 2005 was
integrated technology map covering capabilities                   critical, because LTN, while reliant upon well-trained
across all BFs (Table 3) is used to identify potential            BF liaison academics, had to show early results and an
academic partners and to pursue responses from                    attractive concentration of technologies. BFs were
particular BFs.                                                   recruited in waves of fifteen to forty for training and
   This interdisciplinary focus increases the chance              coaching to form a cadre of like-minded academics who
of novel connections compared to the complete life                could support one another. These waves were scheduled
science/other disciplines split in industry-facing                to coincide with the university trimester, starting with
activity sometimes observed in UK universities’                   the most broadly-demanded disciplines (material
TLOs.                                                             science, computer science, biological sciences – Cohen
                                                                  et al, 2003), to create an interdisciplinary core that
                                                                  would attract many businesses to attend events and
Regional scale economies                                          submit inquiries. Complementary disciplines
LTN offers technology-acquisitive businesses from                 (mechanical engineering, electrical and electronic
anywhere in the world a simple way to meet academics              engineering, medicine, design, etc) were then added in
from one-third of the UK university research base. It             later waves. The success of early events led to
offers fellowships to researchers in all departments with         recommendations from attending academics and
highly-regarded technology research across London and             executives, and these were critical to the signing-up of
the South East and East of England, one or two each               BFs in more departments and the viral marketing of
for 124 departments. This covers about 9,340                      events to more executives.

416                                                           INDUSTRY & HIGHER EDUCATION December 2006
How a regional broker can improve industry demand for university interaction

Data gathering                                                  Table 4. Region of business for concluded business–
LTN requires standard reporting across all BFs, and the         university transactions, July 2004–June 2005.
combination of close follow-up by the Technology
                                                                Region of                     Physical              Life
Team and anonymity ensure that this is complete.                business                sciences/engineering      sciences
   All BFs are required to report their business-facing
                                                                London                            85                  30
activities, without prescribing which kinds of activity to
                                                                South East England                22                   6
perform and with the assurance of anonymity. They are           East England                      18                   5
contracted to provide activity reporting on a monthly           Other UK                          24                   8
basis for interactions with industry of their colleagues in     Europe                            15                   9
which they have played a role. This activity reporting          North America                     19                   8
                                                                Asia                               9                   2
covers both direct interactions related to a specific
                                                                NA                                23                   1
industry negotiation and indirect interactions, such as
encouraging colleagues to engage in negotiations or
arranging for industry attendance at departmental
                                                                  new to the department. This suggests that the
seminars. It also covers non-cash-denominated and
                                                                  business community does value the research
goods-in-kind interactions in addition to those that have
                                                                  capabilities available from the departments of
a cash value. The BFs report explicitly if the industrial
                                                                  research-active BFs.
client is new to the department in order to establish a
                                                                • Research, consulting and teaching mechanisms are
baseline. Industry-facing activities in which the BF has
                                                                  more widely used than licensing. Fifty-five per cent
not played a direct role in introducing, negotiating or
                                                                  of negotiations and 46% of closed deals were for
completing the work are excluded from the reporting.
                                                                  research collaborations, 16% of negotiations and
   LTN Technology Team staff review activity reports
                                                                  23% of closed deals were for consulting and 8% of
and coach BFs to report completely and accurately: the
                                                                  negotiations and 15% of closed deals were for
accuracy and completeness of all activity reports are
                                                                  education – but only 4% of negotiations and 3% of
confirmed verbally by the Technology Team during
                                                                  closed deals were for licensing.
each six monthly aggregation exercise and externally
                                                                • BFs in physical science and engineering disciplines
audited annually. However, the reports are kept
                                                                  report three times as many industry interactions (215)
confidential between LTN and the BF concerned to
                                                                  as their life science peers (69), but the total value of
encourage full disclosure.
                                                                  interactions is comparable, with physical science and
   Between September 2002 and January 2007, LTN
                                                                  engineering generating approximately £6·4 million
recruited and trained over 250 academics as BFs. It now
                                                                  and life science generating about £5·8 million.
covers over 120 academic departments. However, the
                                                                • Aggregation across London and the South East of
data analysed here are drawn from the 97 BFs who
                                                                  England appears to be highly attractive to industry,
reported activity for the period July 2004–June 2005, the
                                                                  and most deals happen with companies located in
second year in which activity was gathered. As the next
                                                                  the local Greater South East region (see Table 4).
section will show, the results of this analysis confirm
                                                                  LTN’s invitation-only events have attracted a senior
factors identified by researchers elsewhere. Full-year
                                                                  group of executives, and most of the concluded deals
results for the third year, ending in June 2006, confirm
                                                                  have been local. Since February 2003, LTN has
the same trends and scale, while quality control and
                                                                  attracted 2,374 event attendees, 1,151 from
auditing did not allow us to include the data in this paper.
                                                                  businesses. Of these business attendees, 43% were
                                                                  from the R&D function, 16% were chief executive
Results                                                           officers or managing directors, 15% were from
                                                                  business development/licensing, 10% were from
LTN has experienced strong demand from senior
                                                                  operations, 9% were from engineering and 7% were
executives in industry for interaction with academics
                                                                  from other functions. Attracting such local
through a wide range of mechanisms across all
                                                                  executives to regular meetings seems worthwhile,
technology disciplines:
                                                                  since more than half of the concluded deals were
• Direct contact with academics appears to be effective           with companies based in London, South East
  in generating new interactions. Ninety-seven BFs                England and East England, while fewer than a
  handled 1,294 negotiations and closed 297 deals                 quarter were outside Europe (see Table 4). Overall,
  which generated more than £12 million in income                 small and medium-sized enterprises with fewer than
  for their departments from July 2004 to June 2005.              250 employees account for 41% of deals – except in
  More than 70% of negotiations were with businesses              London, where they account for 57%.

INDUSTRY & HIGHER EDUCATION December 2006                                                                                  417
How a regional broker can improve industry demand for university interaction

These aggregate results show the scale of new contacts,          networks of the BFs themselves. We know that such
but a few detailed cases in which both parties have              deals are concluded, both through direct discussion with
agreed to public disclosure may illustrate the sources of        BFs and external audit, but we do not have direct
leads for a few of the major mechanisms listed above             contact with the companies concerned and have not
(further cases and more detail are available at                  negotiated for case studies.
www.ltnetwork.org).                                                 This raises the question of whether these deals would
                                                                 have occurred anyway, without LTN intervening.
Industry enquiry resulting in collaborative research:            Interviews with the BFs responsible for many such deals
Kodak and the University of Greenwich. Kodak                     suggest that they would not have had the time or would
executives had attended an LTN event on displays and             not have assumed that they had institutional permission
had requested help in extending the lifespan of                  to pursue the leads without the half day per week
electroluminescent phosphor powders in a range of                contracted to LTN to work on behalf of their department
displays for use in cameras or handheld games. LTN               on industry liaison, and that the continuing training and
presented work from a number of units, including the             coaching of LTN staff has improved their ability to
University of Greenwich, a London university that was            conclude deals. Perhaps it is the ‘warm’ nature of many
not familiar to Kodak. Within three months, Kodak                of the leads which LTN BFs have with industry that
agreed to provide £300,000 of funding as part of an              explains why 23% of negotiations result in deals.
overall programme costing more than £1 million.

Industry enquiry resulting in testing: Carbonate Ltd and         Implications for practice and further
Queen Mary University. Carbonate Ltd, a product                  research
design company, had designed a new intravenous pump              LTN has extended its service across approximately
that was expected to reduce the costs of infusions by            one-third of the UK university research base, with
more than 50%, but needed extensive testing. LTN put             auditable results. It is, therefore, worth examining how
company executives in touch with a range of clinical             other practitioners can achieve the same results, and
units around London, and it concluded an agreement               whether this large-scale trial throws up further issues for
with St Bartholomew’s Hospital and Queen Mary                    research.
University. In addition, LTN helped Carbonate to secure
local government funding through the Jump Start                  Limitations of the study
programme. As a result, four new jobs were created in            This is a case study, not a controlled experiment. The
the company and its product improved in clinical trials.         authors are practitioners seeking to establish a model
Event meeting resulting in a consultancy: University of          that adds value, rather than dispassionate scientific
Westminster College and Bromcom. A BF at                         observers. Some obvious factors may raise concern in a
Westminster College met the chief executive of                   researcher seeking to replicate these results.
Bromcom, an information company, at an LTN event                     First, the four basic tenets of the LTN – the direct
and discovered that he needed expert-witness support in          contact approach, agnostic mechanisms, the split
a patent case. Within a month, the BF had found a                between life sciences and the physical sciences and
colleague who completed the consultancy for Bromcom              engineering, and regional-scale economies – were all
within two more months.                                          tested at once. Therefore, it is impossible to tell which
                                                                 caused the measurable success of LTN, and so it is
Event meeting resulting in a joint venture: Canesis and          difficult to propose direct causality.
University College London. A BF at University College                Second, the authors actively selected the best-suited
London had invented a textile for infection control in           available academic volunteers to become BFs, trained
hospitals and, meeting an executive from Canesis, a              and coached them to generate a wide range of
company which researches new textiles for industry,              interactions, and supported them with the best available
presented the opportunity for the joint development of a         central event marketing and technology staff. It is,
product to market in only eighteen months.                       therefore, hard to say that this would work with a
                                                                 random selection of academics without strong central
LTN’s indirect contribution. Obviously case studies are          support.
available when LTN is the direct source of the lead,                 Third, LTN collaborates actively with TLOs in all
either through an event or an enquiry. However, around           the universities where it has BFs, and in some where it
two-thirds of the leads resulting in negotiations between        does not. It would, therefore, not be right to claim that
BFs and industry come from other sources, either                 university interaction works with a regional broker
introductions by academic colleagues or personal                 alone.

418                                                           INDUSTRY & HIGHER EDUCATION December 2006
How a regional broker can improve industry demand for university interaction

    Finally, LTN covers two-fifths of the highly-regarded       posit that LTN’s success relative to the other regional
university technology research base of the UK, one of          brokers is due in part to its standard contracts, reporting,
the most productive academic populations in the world          and auditable results – all of which required careful
(with 11% of world academic citations in 2004). While          negotiation with the many universities involved.
UK business spends less on R&D than other countries,
more than a half of the R&D spent in UK industry is            Further research
also concentrated in the Greater South East. It is hard to
                                                               Based on our limited reading of the academic research
say that a regional grouping of universities in a
                                                               in this field, some key questions emerge for further
randomly selected area of the world would be as
                                                               research:
attractive to industry.
                                                               • Can better filters be put in place using ontologies
                                                                 that properly link academic disciplines with
Implications for practice                                        commercial technology applications? Technology
Despite the limitations of a single case study, the              ontology is constantly changed by both academics
measurable success of LTN and its rapid growth to                and business people. Academics need novelty to
cover more than 120 departments and a significant                 publish in specialist journals and find funding under
proportion of the UK university research base are                new government programmes. Business people
promising. We believe some key lessons emerge.                   re-label their technologies to evoke different benefits
    Paying academics part time to represent their                for particular customers (relational databases became
colleagues is an effective way of generating a wide              data mining, which in turn became customer
range of teaching and research as well as commercial             relationship management). We have adopted a coding
interactions with industry. By contrast, the practice of         system (see Table 3) based on standards established
making the TLO or business development office (BDO)              by the European Union and Websites offering life
the initial contact point for all business enquiries may be      science technologies. Would more academics and
less effective. The high rate of success enjoyed by the          more industrialists engage if they had a clearer
BFs suggests that they are well-connected to                     common understanding of what was relevant?
research-active academics and their capabilities, and          • What combinations of interactions normally build up
complement their TLOs.                                           to a serious engagement with a company? Our
    Measuring all forms of interaction with companies            limited dataset shows some sequences from low-cost
encourages academics to build serious relationships              and low-commitment interactions to high-value
with a company via low-risk and straightforward                  relationships, with the majority of interactions
interactions. By contrast, short-term financial goals for         falling into very standard mechanisms (for example,
research services and licensing may lead to push                 funded doctorate students, student placements,
marketing of services that companies really cannot               faculty consulting). Could universities set
evaluate because they do not yet know and trust the              academics’ discretionary powers more appropriately,
academics concerned.                                             and could academics follow up more effectively to
    Interdisciplinary events and enquiry forwarding              build relationships if we had a better understanding
identify novel academic–industry matches and                     of the bundles of interactions?
emphasize the great advantage of working with                  • What is the maximum distance that a regional
academics who are constantly applying techniques from            network can cover? Analysis of our limited dataset
one discipline to another. By contrast, the widespread           shows little fall-off in attendance at events by more
practice of separating life sciences, even to the point of       distant industry executives (Chapman et al, 2005),
having an independent TLO (for example, as at Harvard            and yet our dataset shows that most concluded
or UCL) may add few novel connections to established             transactions are local (see Table 4). Perhaps this is
relationships with major pharmaceuticals, which fund             because many interactions require visits by students
many doctorates in life science departments anyway.              and academics with limited travel budgets and the
    Regional aggregations of university expertise may            time overhead of long-distance travel prevents the
attract new industry interactions and improve the                low-cost and low-risk interactions that are precursors
commercialization of university ideas. However, other            of serious engagement. Could government better
regional brokers were funded by the UK government at             evaluate the local commercial impact of university
the same time as LTN to cover other regions, and yet             research and set appropriate technology transfer
recent reviews of knowledge transfer effectiveness in            boundaries if we understood more clearly the
these organizations have shown that formal reporting is          significance of distance for different types of
very limited and results are hard to find. This leads us to       interaction?

INDUSTRY & HIGHER EDUCATION December 2006                                                                              419
How a regional broker can improve industry demand for university interaction

Conclusion                                                           Chapman, D., Besussi, E., and Weber, P. (2005), ‘Assessing the
                                                                        geographical dimensions of London’s innovation networks:
One regional technology matchmaker, LTN, has grown                      consultancy report for the London Technology Network’,
                                                                        paper presented at the British Academy of Management,
quickly to cover one-third of the UK’s university base                  Oxford.
to ‘stimulate the transfer of technology-based                       DTI (2004), Autumn Performance Report, Licensing Division,
innovation’, and has generated more than £12 million in                 Department of Trade and Industry, London, pp 2–16.
                                                                     HM Treasury (2003) Lambert Review of Business–University
industry income from July 2004 to June 2005, 70% of it                  Collaboration: Final Report, Her Majesty’s Stationery Office,
from businesses new to the department concerned.                        London.
These audited results are in clear contrast to the general           Jansen, C., and Dillon, H.F. (1999), ‘Where do the leads for
                                                                        licenses come from?’, Journal of the Association of
lack of evidence of university interaction from UK                      University Technology Managers, Vol 11, pp 51–56.
business stimulated by other UK government-funded                    NHS (1998), The Management of Intellectual Property and
initiatives in this area. We believe that these results                 Related Matters, National Health Service Executive, London,
                                                                        pp 53–55.
derive from the consistent implementation of four basic              Owens, J. (2004), ‘Research and experimental development
tenets for technology transfer matchmaking – the direct                 (R&D) statistics 2002’, Economic Trends, No 610.
contact approach, agnostic mechanisms, the split                     Research Assessment Exercise (2001), www.hero.ac.uk/rae/
                                                                        Results/.
between life sciences and the physical sciences and                  Thursby, J., and Thursby, M. (2000), ‘Industry perspectives on
engineering, and regional-scale economies. This has                     licensing university technologies: sources and problems’,
obvious implications for other practitioners, but we have               Journal of the Association of University Technology
                                                                        Managers, Vol 12, pp 9–12.
also endeavoured to identify further questions for                   Thursby, J., and Thursby, M. (2004), ‘Are faculty critical? Their
research in light of our dataset.                                       role in university industry licensing’, Contemporary Economic
                                                                        Policy, Vol 22, No 2, pp 162–178.
                                                                     Wesley M. Cohen, W.M., Nelson, R.R., and Walsh, J.P. (2002),
Notes                                                                   ‘Links and impacts: the influence of public research on
1
                                                                        industrial R&D’, Management Science, Vol 48, No 1,
  Co-author Peter Reid founded LTN based in part on his                 pp 1–23.
experience of contracting university researchers while managing
three engineering businesses. Co-author Matt Schofield, in his
role as head of client services for LTN, planned much of the
operations of the network based on his experience as an              The authors would like to thank the UK Department of Trade and
organizational consultant and his research on technology             Industry, the Office of Science and Technology, the Higher
transfer between a major UK semiconductor design licenser,           Education Funding Council for England, the European Union
ARM, and its global network of partner companies.                    Innovation Relay Centre Network, the London Development
2
  The Research Assessment Exercise is a peer-reviewed audit of       Agency, the South East England Development Agency, the
publications and is used by the UK government for funding            East of England Development Agency, and their many
decisions.                                                           academic collaborators for their active participation and ongoing
                                                                     support. They also acknowledge the AUTM Journal editorial
                                                                     team for its patience and support in the original publication
References                                                           process.
Agrawal, A., and Henderson, R. (2002), ‘Putting patents in
    context: exploring knowledge transfer from MIT’,                 This paper was first published in the Journal of the Association
    Management Science, Vol 48, No 1, pp 44–60.                      of University Technology Managers, Vol XVIII, No 1, Summer
Allott, S. (2000), ‘From science to growth’, City Lecture, Hughes    2006, pp 45–60, and is reproduced here by kind permission of
    Hall, Cambridge, www.trinamo.com/articles/                       the Association of University Technology Managers (AUTM) and
    City_Lecture_060306.pdf.                                         the authors. © 2006 Peter Reid and Matt Schofield.




420                                                                 INDUSTRY & HIGHER EDUCATION December 2006

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Industry and higher education, 2006 december

  • 1. How a regional broker can improve industry demand for university interaction A case study of the London Technology Network Peter Reid and Matt Schofield Abstract: UK university research produces highly cited publications (DTI, 2004), but demand from UK business for commercial ideas from academia is weak (HM Treasury, 2003). This paper reviews factors in the development of one regional UK technology broker, the London Technology Network (LTN), which has achieved significant and audited business demand. The authors highlight the implications of LTN’s experience for future practice and further research. Keywords: knowledge transfer; innovating regions; technology management; industrial research Peter Reid is founder and Chief Executive Officer and Matt Schofield is Head of Client Services and Technology Consultant, Informatics and Design, London Technology Network, 17 Linhope Street, London NW1 6HT, UK. E-mail: m.schofield@ltnetwork.org. The London Technology Network (LTN) is a non-profit However, the final design emerged from iterative joint venture of University College London (UCL) discussions with the LTN board, which includes and the London Business School, whose mission the heads of technology transfer for Imperial is to ‘stimulate the transfer of technology-based College London, King’s College London, UCL and the innovation’. Founded in July 20021 with funding from London Business School. The design can be the UK government’s Higher Education Innovation summarized in a few basic, well-documented Fund, LTN is based on the idea that a network assumptions: providing standardized operation to aggregate the capabilities of thirty universities and research institutes • Direct contact with academics is more attractive to across London and South East England (including industry than contact with intermediaries, such as a four of the largest research-intensive universities in the technology licensing office (Thursby and Thursby, UK) will improve contacts between businesses and 2000) or review of a published directory (Cohen these universities. LTN has since received funding et al, 2003). from the European Union, the London Development • Industry engages with academics through a wide Agency, the South East England Development Agency, range of mechanisms, including research or the East of England Development Agency and the teaching, rather than principally through licensing Higher Education Funding Council for England. (Agrawal and Henderson, 2002; Thursby and INDUSTRY & HIGHER EDUCATION December 2006 413
  • 2. How a regional broker can improve industry demand for university interaction Table 1. Research-active staff (full-time equivalents) in the UK. Discipline Some world-class Some No Total London SE England East England Other UK world-class world-class Medicine (1–11) 2,529 579 278 3,147 6,532 1,403 7,935 Biological sciences (12–17) 560 599 343 2,437 3,940 737 4,677 Physical sciences (18–24) 673 742 493 3,041 4,949 753 5,701 Engineering/design (25–34, 64) 1,193 866 488 3,999 6,545 1,866 8,411 Technical disciplines 4,955 2,786 1,601 12,624 21,966 4,758 26,724 Humanities (35–63, 65–69) 2,920 2,246 1,223 9,837 16,226 5,070 21,296 Total 7,875 5,032 2,824 22,461 38,192 9,828 48,020 Note: World-class=a grading of 5*, 5 or 4 in the Research Assessment Exercise. Source: Research Assessment Exercise, 2001. Thursby, 2004; Allott, 2006). Even for licensing, the Research scientists liaise directly with introduction of prospective licensees by the filtered technology acquirers academic inventor (Jansen and Dillon, 1999) LTN helps technology-acquisitive businesses to gain leads to more completed deals than push direct access to research-active scientists. Its Business marketing by an intermediary (Thursby and Fellows (BFs) are recruited from tenure-track research Thursby, 2000). scientists in departments with well-regarded research in • Industry engages differently with the life sciences broadly defined ‘technology’ disciplines (see Table 1) than with other disciplines because the life science across universities in London and the South East and industry typically seeks to start projects with East of England, and are paid and trained to consult for academics, while other industries typically seek half a day per week as liaisons for industry in their academic support to complete projects (Cohen et al, departments. LTN identifies departments with 2003). Life science disciplines have a narrow world-class research in universities in the region and industry appeal for pharmaceutical and contacts both department heads and technology liaison biotechnology companies compared to the broader offices (TLOs) to ask for candidates for fellowships. appeal of physical sciences and engineering Candidates are then interviewed to identify disciplines – such as material science, computer research-active professors, readers and lecturers with the science and mechanical engineering (Cohen et al, time to help their colleagues improve business contacts. 2003). Most BFs are recommended by their university • Both industry and universities have scale technology transfer office, and all have their contract economies in technology transfer. Large countersigned by their head of department to ensure that in-licensing business units can afford regularly to they have institutional support. canvas universities for technologies (Thursby and LTN does not publish the contact details of either Thursby, 2000). Large universities with high BFs or the senior executives in technology-acquisitive expenditure on research and development are companies, so all parties receive only filtered and statistically likely to generate enough exploitable appropriate technology opportunities, and can choose intellectual property to make technology transfer whom they want to contact. However, LTN does offer economically self-sustaining, according to current two mechanisms to bring together industry executives UK government guidelines based on US experience and academics who share technology interests. First, it (NHS, 1998). provides free monthly evening networking events on Based on these assumptions, the final design includes specific technology topics (see, for example, the four basic tenets: (1) allow research scientists to liaise 2005 events listed in Table 2) with around fifty invited directly with filtered technology acquirers, (2) be senior executives from technology-acquisitive agnostic about the mechanism for engagement, (3) split companies and fifty leading academic technologists. life sciences from physical sciences and engineering and BFs present posters summarizing their departmental (4) capitalize on regional scale economies. We now capabilities in a standard format – as they do for any examine each of these more closely. LTN event – and may also bring senior academic 414 INDUSTRY & HIGHER EDUCATION December 2006
  • 3. How a regional broker can improve industry demand for university interaction Table 2. 2005 events. Event title Speaker organizations ‘Vascular health: how do we detect, treat, and avoid University of Oxford; King’s College London; Pfizer; Lombard cardiovascular problems, thrombosis, and vascular disease?’ Medical ‘Grid computing and Web services’ Imperial College London; University College London; Fujitsu Laboratories; BT group ‘Technology developments and drug discovery: advancements Birkbeck College, University of London; Imperial College and challenges in structural biology’ London; Astex Therapeutics; AstraZeneca ‘Ensuring food safety through traceability and shelf-life control London South Bank University; Institute of Food Research; systems’ Simmons of Hatfield; Leatherhead Food International ‘Sensor technology: new applications for cost-effective systems’ City University London; SELEX Sensors and Airborne Systems; University College London; Philips Electronics Nederland ‘Emerging technologies for waste management: technological Imperial College London; DEFRA; BIFFA Waste Services; solutions for solid and liquid waste’ University of Greenwich; BP Remediation Management ‘Assessing the technologies driving the take-up of digital media’ Royal College of Art; Electronic Arts; Queen Mary University of London; Symbian ‘Micro-electronics in medical devices: innovation and application University College London; Unipath; Brunel University; BT in medical practice’ Group; Zarlink Semiconductor ‘Targets, molecules and medicine: assessing the interface Imperial College London; University College London; between industry and academia’ GlaxoSmithKline; Agilent Technologies R&D ‘Exploring the latest technology developments that support PSA Peugeot Citroën; Rolls Royce; Horiba; Imperial College environmentally sustainable transport’ London; Brunel University colleagues. LTN sometimes also funds BFs’ travel costs value when the deal is concluded. This includes direct to present at other meetings with strong industry interactions with industry covering a wide range of attendance. Second, LTN generates technology inquiries teaching, research and commercial interactions, and also from industry executives via a central ‘Technology indirect activity between academics that improves their Team’ of former industry executives and recent doctoral readiness to engage with industry. These activities are graduates. These enquiries are passed to BFs and their reported by LTN only at an aggregate level to protect TLOs through an electronic bulletin board. BFs are confidentiality, but comparison among BFs is used to prompted and helped to develop appropriate short prioritize coaching by the Technology Team. responses that are aggregated and provided in a BFs are also supervised by the Technology Team to consolidated report to the industry executive, who then produce a technology map for their departments, considers them and identifies those BFs and their resulting in a database with keywords covering all colleagues he or she wants to meet. LTN staff members technologies across the base (see Table 3) which LTN follow up with both sides to ensure that meetings occur staff can search to prompt activity by the relevant BFs and that deals progress to conclusion, but they do not in relation to events and other opportunities. negotiate for either side. Technologies include facilities (such as testbeds or toolsets) and experts as well as intellectual property advice. For each technology, the BF documents existing Keeping the mechanism agnostic industrial applications, the lead academic, the number of LTN does not direct university departments to any staff involved, past publications and other details that particular kind of interaction, but instead trains, help the Technology Team to present its capability monitors and coaches BFs to support whatever kind of honestly to industry. interaction is most appropriate for their peers. All BFs are trained initially for three and a half days on the risks and opportunities of all teaching, research Split life sciences from physical sciences and and commercial mechanisms for engaging with engineering industry. Subsequently, they can attend refresher There is a split within the LTN Technology Team sessions on spin selling, negotiation, time management between life sciences and physical sciences and and other topics. engineering. Staff is recruited with relevant technical BFs regularly report activities with industry that they and industry experience. BFs are coached by have helped stimulate with their departmental Technology Team staff from the sub-team familiar with colleagues, along with the mechanism used and the the mechanisms normally used for their technologies. INDUSTRY & HIGHER EDUCATION December 2006 415
  • 4. How a regional broker can improve industry demand for university interaction Table 3. 2005 LTN technologies. Physical sciences and engineering technology Number Life sciences technology Number Electronics, microelectronics 100 Cardiovascular 47 Information processing and system workflow 58 CNS 140 Information technology and telematics applications 50 Dental/cosmetics 17 Multimedia 126 Dermatology 3 Telecommunications, networks 52 Gastrointestinal 3 Industrial manufacturing, material and transport 150 Immune/autoimmune 36 Other industrial 35 Infectious diseases 66 Energy 45 Metabolic 7 Physical and exact sciences 23 Musculoskeletal 28 Biological Sciences 21 Oncology 113 Measurements and standards 41 Opthamology 10 Protecting man and environment 11 Pain 10 Reproductive medicine 7 Respiratory 7 Veterinary sciences 7 Agri/food/environmental 13 Various applications 161 Other applications 82 Total 712 757 However, all LTN events and LTN inquiry-handling research-active staff in departments with well-respected are interdisciplinary. Events are organized by a single research in technology disciplines, about 43% of the UK marketing team using a single database of industry and university research base in this type of academic academic contacts, since businesses often seek department in the UK government’s 2001 Research technology expertise unrelated to their core capabilities Assessment Exercise (see Table 1).2 (for example, a major pharmaceutical company may be All LTN events are held in central London looking to establish an information systems architecture locations with excellent public transport links for for medical image storage and analysis). Inquiries are these academics as well as businesses across the taken by the most appropriate Technology Team Greater South East (London, South East England, specialist (this would be, for instance, an information East England) – which accounted for more than half of technologist in the case of the above pharmaceutical UK business expenditure on R&D in 2002 (Owens, company inquiry) and are published on an electronic 2004). bulletin board accessible to all BFs and TLOs. An The build-up to this scale from 2002 to 2005 was integrated technology map covering capabilities critical, because LTN, while reliant upon well-trained across all BFs (Table 3) is used to identify potential BF liaison academics, had to show early results and an academic partners and to pursue responses from attractive concentration of technologies. BFs were particular BFs. recruited in waves of fifteen to forty for training and This interdisciplinary focus increases the chance coaching to form a cadre of like-minded academics who of novel connections compared to the complete life could support one another. These waves were scheduled science/other disciplines split in industry-facing to coincide with the university trimester, starting with activity sometimes observed in UK universities’ the most broadly-demanded disciplines (material TLOs. science, computer science, biological sciences – Cohen et al, 2003), to create an interdisciplinary core that would attract many businesses to attend events and Regional scale economies submit inquiries. Complementary disciplines LTN offers technology-acquisitive businesses from (mechanical engineering, electrical and electronic anywhere in the world a simple way to meet academics engineering, medicine, design, etc) were then added in from one-third of the UK university research base. It later waves. The success of early events led to offers fellowships to researchers in all departments with recommendations from attending academics and highly-regarded technology research across London and executives, and these were critical to the signing-up of the South East and East of England, one or two each BFs in more departments and the viral marketing of for 124 departments. This covers about 9,340 events to more executives. 416 INDUSTRY & HIGHER EDUCATION December 2006
  • 5. How a regional broker can improve industry demand for university interaction Data gathering Table 4. Region of business for concluded business– LTN requires standard reporting across all BFs, and the university transactions, July 2004–June 2005. combination of close follow-up by the Technology Region of Physical Life Team and anonymity ensure that this is complete. business sciences/engineering sciences All BFs are required to report their business-facing London 85 30 activities, without prescribing which kinds of activity to South East England 22 6 perform and with the assurance of anonymity. They are East England 18 5 contracted to provide activity reporting on a monthly Other UK 24 8 basis for interactions with industry of their colleagues in Europe 15 9 which they have played a role. This activity reporting North America 19 8 Asia 9 2 covers both direct interactions related to a specific NA 23 1 industry negotiation and indirect interactions, such as encouraging colleagues to engage in negotiations or arranging for industry attendance at departmental new to the department. This suggests that the seminars. It also covers non-cash-denominated and business community does value the research goods-in-kind interactions in addition to those that have capabilities available from the departments of a cash value. The BFs report explicitly if the industrial research-active BFs. client is new to the department in order to establish a • Research, consulting and teaching mechanisms are baseline. Industry-facing activities in which the BF has more widely used than licensing. Fifty-five per cent not played a direct role in introducing, negotiating or of negotiations and 46% of closed deals were for completing the work are excluded from the reporting. research collaborations, 16% of negotiations and LTN Technology Team staff review activity reports 23% of closed deals were for consulting and 8% of and coach BFs to report completely and accurately: the negotiations and 15% of closed deals were for accuracy and completeness of all activity reports are education – but only 4% of negotiations and 3% of confirmed verbally by the Technology Team during closed deals were for licensing. each six monthly aggregation exercise and externally • BFs in physical science and engineering disciplines audited annually. However, the reports are kept report three times as many industry interactions (215) confidential between LTN and the BF concerned to as their life science peers (69), but the total value of encourage full disclosure. interactions is comparable, with physical science and Between September 2002 and January 2007, LTN engineering generating approximately £6·4 million recruited and trained over 250 academics as BFs. It now and life science generating about £5·8 million. covers over 120 academic departments. However, the • Aggregation across London and the South East of data analysed here are drawn from the 97 BFs who England appears to be highly attractive to industry, reported activity for the period July 2004–June 2005, the and most deals happen with companies located in second year in which activity was gathered. As the next the local Greater South East region (see Table 4). section will show, the results of this analysis confirm LTN’s invitation-only events have attracted a senior factors identified by researchers elsewhere. Full-year group of executives, and most of the concluded deals results for the third year, ending in June 2006, confirm have been local. Since February 2003, LTN has the same trends and scale, while quality control and attracted 2,374 event attendees, 1,151 from auditing did not allow us to include the data in this paper. businesses. Of these business attendees, 43% were from the R&D function, 16% were chief executive Results officers or managing directors, 15% were from business development/licensing, 10% were from LTN has experienced strong demand from senior operations, 9% were from engineering and 7% were executives in industry for interaction with academics from other functions. Attracting such local through a wide range of mechanisms across all executives to regular meetings seems worthwhile, technology disciplines: since more than half of the concluded deals were • Direct contact with academics appears to be effective with companies based in London, South East in generating new interactions. Ninety-seven BFs England and East England, while fewer than a handled 1,294 negotiations and closed 297 deals quarter were outside Europe (see Table 4). Overall, which generated more than £12 million in income small and medium-sized enterprises with fewer than for their departments from July 2004 to June 2005. 250 employees account for 41% of deals – except in More than 70% of negotiations were with businesses London, where they account for 57%. INDUSTRY & HIGHER EDUCATION December 2006 417
  • 6. How a regional broker can improve industry demand for university interaction These aggregate results show the scale of new contacts, networks of the BFs themselves. We know that such but a few detailed cases in which both parties have deals are concluded, both through direct discussion with agreed to public disclosure may illustrate the sources of BFs and external audit, but we do not have direct leads for a few of the major mechanisms listed above contact with the companies concerned and have not (further cases and more detail are available at negotiated for case studies. www.ltnetwork.org). This raises the question of whether these deals would have occurred anyway, without LTN intervening. Industry enquiry resulting in collaborative research: Interviews with the BFs responsible for many such deals Kodak and the University of Greenwich. Kodak suggest that they would not have had the time or would executives had attended an LTN event on displays and not have assumed that they had institutional permission had requested help in extending the lifespan of to pursue the leads without the half day per week electroluminescent phosphor powders in a range of contracted to LTN to work on behalf of their department displays for use in cameras or handheld games. LTN on industry liaison, and that the continuing training and presented work from a number of units, including the coaching of LTN staff has improved their ability to University of Greenwich, a London university that was conclude deals. Perhaps it is the ‘warm’ nature of many not familiar to Kodak. Within three months, Kodak of the leads which LTN BFs have with industry that agreed to provide £300,000 of funding as part of an explains why 23% of negotiations result in deals. overall programme costing more than £1 million. Industry enquiry resulting in testing: Carbonate Ltd and Implications for practice and further Queen Mary University. Carbonate Ltd, a product research design company, had designed a new intravenous pump LTN has extended its service across approximately that was expected to reduce the costs of infusions by one-third of the UK university research base, with more than 50%, but needed extensive testing. LTN put auditable results. It is, therefore, worth examining how company executives in touch with a range of clinical other practitioners can achieve the same results, and units around London, and it concluded an agreement whether this large-scale trial throws up further issues for with St Bartholomew’s Hospital and Queen Mary research. University. In addition, LTN helped Carbonate to secure local government funding through the Jump Start Limitations of the study programme. As a result, four new jobs were created in This is a case study, not a controlled experiment. The the company and its product improved in clinical trials. authors are practitioners seeking to establish a model Event meeting resulting in a consultancy: University of that adds value, rather than dispassionate scientific Westminster College and Bromcom. A BF at observers. Some obvious factors may raise concern in a Westminster College met the chief executive of researcher seeking to replicate these results. Bromcom, an information company, at an LTN event First, the four basic tenets of the LTN – the direct and discovered that he needed expert-witness support in contact approach, agnostic mechanisms, the split a patent case. Within a month, the BF had found a between life sciences and the physical sciences and colleague who completed the consultancy for Bromcom engineering, and regional-scale economies – were all within two more months. tested at once. Therefore, it is impossible to tell which caused the measurable success of LTN, and so it is Event meeting resulting in a joint venture: Canesis and difficult to propose direct causality. University College London. A BF at University College Second, the authors actively selected the best-suited London had invented a textile for infection control in available academic volunteers to become BFs, trained hospitals and, meeting an executive from Canesis, a and coached them to generate a wide range of company which researches new textiles for industry, interactions, and supported them with the best available presented the opportunity for the joint development of a central event marketing and technology staff. It is, product to market in only eighteen months. therefore, hard to say that this would work with a random selection of academics without strong central LTN’s indirect contribution. Obviously case studies are support. available when LTN is the direct source of the lead, Third, LTN collaborates actively with TLOs in all either through an event or an enquiry. However, around the universities where it has BFs, and in some where it two-thirds of the leads resulting in negotiations between does not. It would, therefore, not be right to claim that BFs and industry come from other sources, either university interaction works with a regional broker introductions by academic colleagues or personal alone. 418 INDUSTRY & HIGHER EDUCATION December 2006
  • 7. How a regional broker can improve industry demand for university interaction Finally, LTN covers two-fifths of the highly-regarded posit that LTN’s success relative to the other regional university technology research base of the UK, one of brokers is due in part to its standard contracts, reporting, the most productive academic populations in the world and auditable results – all of which required careful (with 11% of world academic citations in 2004). While negotiation with the many universities involved. UK business spends less on R&D than other countries, more than a half of the R&D spent in UK industry is Further research also concentrated in the Greater South East. It is hard to Based on our limited reading of the academic research say that a regional grouping of universities in a in this field, some key questions emerge for further randomly selected area of the world would be as research: attractive to industry. • Can better filters be put in place using ontologies that properly link academic disciplines with Implications for practice commercial technology applications? Technology Despite the limitations of a single case study, the ontology is constantly changed by both academics measurable success of LTN and its rapid growth to and business people. Academics need novelty to cover more than 120 departments and a significant publish in specialist journals and find funding under proportion of the UK university research base are new government programmes. Business people promising. We believe some key lessons emerge. re-label their technologies to evoke different benefits Paying academics part time to represent their for particular customers (relational databases became colleagues is an effective way of generating a wide data mining, which in turn became customer range of teaching and research as well as commercial relationship management). We have adopted a coding interactions with industry. By contrast, the practice of system (see Table 3) based on standards established making the TLO or business development office (BDO) by the European Union and Websites offering life the initial contact point for all business enquiries may be science technologies. Would more academics and less effective. The high rate of success enjoyed by the more industrialists engage if they had a clearer BFs suggests that they are well-connected to common understanding of what was relevant? research-active academics and their capabilities, and • What combinations of interactions normally build up complement their TLOs. to a serious engagement with a company? Our Measuring all forms of interaction with companies limited dataset shows some sequences from low-cost encourages academics to build serious relationships and low-commitment interactions to high-value with a company via low-risk and straightforward relationships, with the majority of interactions interactions. By contrast, short-term financial goals for falling into very standard mechanisms (for example, research services and licensing may lead to push funded doctorate students, student placements, marketing of services that companies really cannot faculty consulting). Could universities set evaluate because they do not yet know and trust the academics’ discretionary powers more appropriately, academics concerned. and could academics follow up more effectively to Interdisciplinary events and enquiry forwarding build relationships if we had a better understanding identify novel academic–industry matches and of the bundles of interactions? emphasize the great advantage of working with • What is the maximum distance that a regional academics who are constantly applying techniques from network can cover? Analysis of our limited dataset one discipline to another. By contrast, the widespread shows little fall-off in attendance at events by more practice of separating life sciences, even to the point of distant industry executives (Chapman et al, 2005), having an independent TLO (for example, as at Harvard and yet our dataset shows that most concluded or UCL) may add few novel connections to established transactions are local (see Table 4). Perhaps this is relationships with major pharmaceuticals, which fund because many interactions require visits by students many doctorates in life science departments anyway. and academics with limited travel budgets and the Regional aggregations of university expertise may time overhead of long-distance travel prevents the attract new industry interactions and improve the low-cost and low-risk interactions that are precursors commercialization of university ideas. However, other of serious engagement. Could government better regional brokers were funded by the UK government at evaluate the local commercial impact of university the same time as LTN to cover other regions, and yet research and set appropriate technology transfer recent reviews of knowledge transfer effectiveness in boundaries if we understood more clearly the these organizations have shown that formal reporting is significance of distance for different types of very limited and results are hard to find. This leads us to interaction? INDUSTRY & HIGHER EDUCATION December 2006 419
  • 8. How a regional broker can improve industry demand for university interaction Conclusion Chapman, D., Besussi, E., and Weber, P. (2005), ‘Assessing the geographical dimensions of London’s innovation networks: One regional technology matchmaker, LTN, has grown consultancy report for the London Technology Network’, paper presented at the British Academy of Management, quickly to cover one-third of the UK’s university base Oxford. to ‘stimulate the transfer of technology-based DTI (2004), Autumn Performance Report, Licensing Division, innovation’, and has generated more than £12 million in Department of Trade and Industry, London, pp 2–16. HM Treasury (2003) Lambert Review of Business–University industry income from July 2004 to June 2005, 70% of it Collaboration: Final Report, Her Majesty’s Stationery Office, from businesses new to the department concerned. London. These audited results are in clear contrast to the general Jansen, C., and Dillon, H.F. (1999), ‘Where do the leads for licenses come from?’, Journal of the Association of lack of evidence of university interaction from UK University Technology Managers, Vol 11, pp 51–56. business stimulated by other UK government-funded NHS (1998), The Management of Intellectual Property and initiatives in this area. We believe that these results Related Matters, National Health Service Executive, London, pp 53–55. derive from the consistent implementation of four basic Owens, J. (2004), ‘Research and experimental development tenets for technology transfer matchmaking – the direct (R&D) statistics 2002’, Economic Trends, No 610. contact approach, agnostic mechanisms, the split Research Assessment Exercise (2001), www.hero.ac.uk/rae/ Results/. between life sciences and the physical sciences and Thursby, J., and Thursby, M. (2000), ‘Industry perspectives on engineering, and regional-scale economies. This has licensing university technologies: sources and problems’, obvious implications for other practitioners, but we have Journal of the Association of University Technology Managers, Vol 12, pp 9–12. also endeavoured to identify further questions for Thursby, J., and Thursby, M. (2004), ‘Are faculty critical? Their research in light of our dataset. role in university industry licensing’, Contemporary Economic Policy, Vol 22, No 2, pp 162–178. Wesley M. Cohen, W.M., Nelson, R.R., and Walsh, J.P. (2002), Notes ‘Links and impacts: the influence of public research on 1 industrial R&D’, Management Science, Vol 48, No 1, Co-author Peter Reid founded LTN based in part on his pp 1–23. experience of contracting university researchers while managing three engineering businesses. Co-author Matt Schofield, in his role as head of client services for LTN, planned much of the operations of the network based on his experience as an The authors would like to thank the UK Department of Trade and organizational consultant and his research on technology Industry, the Office of Science and Technology, the Higher transfer between a major UK semiconductor design licenser, Education Funding Council for England, the European Union ARM, and its global network of partner companies. Innovation Relay Centre Network, the London Development 2 The Research Assessment Exercise is a peer-reviewed audit of Agency, the South East England Development Agency, the publications and is used by the UK government for funding East of England Development Agency, and their many decisions. academic collaborators for their active participation and ongoing support. They also acknowledge the AUTM Journal editorial team for its patience and support in the original publication References process. Agrawal, A., and Henderson, R. (2002), ‘Putting patents in context: exploring knowledge transfer from MIT’, This paper was first published in the Journal of the Association Management Science, Vol 48, No 1, pp 44–60. of University Technology Managers, Vol XVIII, No 1, Summer Allott, S. (2000), ‘From science to growth’, City Lecture, Hughes 2006, pp 45–60, and is reproduced here by kind permission of Hall, Cambridge, www.trinamo.com/articles/ the Association of University Technology Managers (AUTM) and City_Lecture_060306.pdf. the authors. © 2006 Peter Reid and Matt Schofield. 420 INDUSTRY & HIGHER EDUCATION December 2006